ABSTRACT

We will talk about two companies, one is a

service company and the other is a product
and they use the marketing mix in their
companies.

Dr.Lames Al-Zoubi
Marketing essentials

Lo2
 The 7p's for Product Company ( Mercedes Benz )

About Mercedes Benz:

Mercedes Benz is a German automobile manufacturer that deals in luxury

cars, buses and trucks. Its headquarters is in Stuttgart, Germany. Founded in
1926 by Karl Benz and Gottlieb Daimler, Mercedes-Benz has come a long way
in establishing itself as one of the top most luxury brands in the world.
Mercedes Benz’s logo, the 3-pointed star is one of the best known logos in the
world. Daimler AG being the parent company it has Mercedes AMG and
Mercedes Maybach as its subsidiaries. Mercedes Benz’s slogan is “The best or
Nothing” and they have lived up to this in true sense.
 The 7p’s for service company (Umniah telecommunication)

About U mniah: It is a Jordanian mobile network operator. It is a subsidiary

of Batelco, headquartered in Bahrain, and is the third and newest GSM cell
phone company to enter the Jordanian telecom market. As of 2014, Umniah
owns 30 percent of the mobile market.

Umniah was established in August 2004 by CEO Michael Dagher and the
Kuwaiti Fouad Al-Ghanim Group in cooperation with Huawei Technologies
and HP as strategic partners. Umniah obtained a second GSM license in
August 2004 from the Telecommunications Regulatory Authority to operate,
manage and own a public digital cellular network for mobile phones.
Since its launch in 2005, Umniah has managed to increase the Jordanian
mobile market penetration rate from 32% to more than 60% at the same
time, and captured 29% of the market share as of 2015. [6] By the end of 2007
it had reached base Umniah clients to one million subscribers. In 2015,
Umniah subscribers reached 3 million.
The 7ps Product company Service company Evaluation on Evaluation on

(Mercedes Benz) (Umniah Telecom) (Mercedes Benz) (Umniah Telecom)

Product The company currently It offers a full range of It should introduce The company
produces a wide range fixed line, mobile, data widen its product should, before
of advanced luxury and internet services as portfolio, offering new putting any product
trucks, buses, cars and well as innovative product lines to fulfill to the market, try it
customer needs. and check that it is
buses at its convergence technologies
free from any
manufacturing facilities to customers. It offers should extend defects, examine the
spread across the different types of products additional benefits for external structure,
globe. and services in its purchasing its products because if it is
The product is the marketing mix to that include warranties, presented and any
strongest P in the customers such as delivery and credit, defect is discovered,
Mercedes-Benz prepaid, postpaid, and after-sales service, it will affect them
marketing mix. value-added services. helpline services etc. from the lack of
Mercedes remains one Tracking system, customers and lose
of the leading brands in protection system, etc. It should introduce new customer confidence
the Indian market and products that are in line
with the latest trends in
that too for more than
the market. It should
50 years. The company identify opportunities
is currently assembling within the market and
its models - the S- introduce new products
Class, E-Class, C- that make use of these
Class, and ML-Class opportunities.
while the others,
including GL-Class,
CLS-Class and SLK-
Class are fully
imported.
Price Mercedes-Benz Umniah products and should introduce The company
manufactures various services at competitive discounts and should compete with
types of convertibles, prices and easily allowances, where it the competing
six full-fledged sedans, accessible to the largest lowers prices for a companies in price
short period of time in by reducing the
coupes and sports possible number of
order to attract price and making
sedans. It has as many people. In order to beat customers and gain offers that attract
as 14 car models. the competition, the market share. It can do customers on its
Mercedes spares no company has made sure this by reducing a products and gain a
effort to take advantage to provide high quality percentage off the price large share in the
of the Indian market in services such as providing of its products. market and raise its
premium sectors. In high speed data and good profits and the name
fact, the company deals network range compared should introduce new of the company as
in a niche sector where to what the competition products with a price well.
the customer is more has to offer. Since they penetration strategy
interested in the value sell different services and where it offers an
initial lower price than
they get from the products, they provide
competitors to gain
product than anything different price structures
 else. to suit different customer market share. This will
needs. Recently, the ensure that new
Therefore, the security has doubled products that are
company has tried to Internet rates (4G- Fiber introduced are used by
and become more
ensure that it etc.
popular than that of
manufactures quality competition.
cars first and foremost. For example, it offers
The company has a prepaid and prepaid
price structure, ranging options along with
from $ 30,000 to $ different tariffs. Important
100,000, depending on Pricing Strategy. Umniah
the model. is definitely one of the
leading companies in the
telecom sector. However,
it faces stiff competition
from other industry giants
such as Zain , Orange
Place Mercedes-Benz cars The main channels of should open up Companies should
are found all over the corporate distribution are company-operated provide customer
world. Mercedes the business centers in retail stores, where it convenience and
provides its services to this case. Umniah has offers all of its open customer care
products. This would stores because not
a number of countries customer service centers
help save costs for the all customers have
around the world, in all governorates to company as retailer and transportation means
through its dealerships meet their needs. The wholesaler margins and at the present
and service stations headquarters is located in would not exist time the customer
located in different Amman - Jordan needs comfort and
countries. The main confidence before
markets are China, should open up its shop the product and
Asia Pacific, Europe, on social media as service, and if his
Germany, North well, where it would demands are met,
America, etc. Global sell its products on you can increase
reach shows the strong these platforms along your customers
with social media more and more and
position and
posts. This will allow raise the company's
distribution strategy in the company to reputation and
Mercedes-Benz's generate more sales. Its position.
marketing mix. In online shop and social
India, Mercedes has media pages should be
more than 80 integrated in order to
dealerships across provide easy navigation
metros and major to its users.
cities. It has factories
and factories all over
the world in Asia,
North America, South
America, Africa,
Europe etc.in India.
Promotion Mercedes Benz has always Companies like Umniah should hire influencers The company
been an aggressive often use methods to gain on social media such as should use
promoter. The marketing and maintain the trust of bloggers or popular promotional
mix promotional strategy of local customers. In order to TV/movie stars, and methods with new
Mercedes Benz uses all
help enhance its include them in its and not traditional
media channels like TV,
print, online, billboards etc.
attractiveness and deliver its advertisements. ideas so that the
Being catering to the luxury brand value, Umniah uses Bloggers can post customer cannot
segment, Mercedes did not her logo as the official content on their social compare that
feel the need for the sponsor of Jordanian media pages in order to promotion with
traditional methods of football clubs such as Al- promote. TV/movie competing
advertising. Mercedes’s Faisaly and Al-Wehdat. stars can be included in companies or others.
marketing strategy always advertisement Discrimination in
focused on its products, It also advertises and commercials to promotion is one
technology etc. but with the displays its brand value increase acceptance of that attracts new
changing times and through billboards, TV ads, the product by customers. The
customer attitudes they have
and other social media in customers. promotion must be
also resorted to increase its
communication with order to reach a large targeted to
consumers worldwide number of people. She sends should initiate an customers, the
through online marketing, her offers on her customers' advertising campaign company and the
social media presence, print phones to inform her where a consistent product, and it
media, etc. Also Mercedes customers about new message is provided to represents the values
has built its brand products and offers. The customers on all media and customs that
awareness through various company also conducts platforms. This will represent the
customer centric activities market research to help increase country even You
like the Mercedes trophy, determine whether its awareness for the brand gain belonging and
which is an international
services and products are within the minds of the trust, too
amateur golf tournament
where golfers from around
beneficial to consumers. customers
the world compete. Also it
organizes various drives
like the International
driving platform, Luxe
drive, etc. where motor
enthusiasts get an
opportunity to drive the
Mercedes cars in
challenging locations.
Hence, this covers the
Mercedes Benz marketing
mix.
One thing that Mercedes
managed to do is to build a
reputation of quality and
exclusivity in all its
products, making it one of
the most recognizable
brands in the globe. Thus, it
enjoys a reputation of class
and prestige

People has people working under In Umniah, there are two should undergo The company
its sales team that play a types of people associated, trainings for its sales should train the
vital role in its marketing the first one is are the force, customer employees to deal
 efforts. These people have
been trained in persuasive
techniques, but also to
show respect to the
business customers taking
into consideration their
preferences.
has people working in its
customer service
department. These are
contacted by customers in
case of any issues within
the product, and these
people guide customers
through the process of
getting the issues resolved.
These people are trained to
respect the customers and
try their best to get their
issues resolved.
has people working at
retail stores who help the
customer on site, by
answering any questions
or helping them decide the
product that best suits their
needs.
Process to make sure that its
products are always
available at retail stores
has systems installed
where retailers can notify
when their inventory
levels are low. provides
them with more products
while ordering its
productions to replenish
its stock. This ensures
that products are always
available to customers
when needed.
has an online delivery
process, where orders are
received in the computer
system and based on
these orders, the relevant
product from the
inventory is shipped to
employees of the company
and the second one is the
most important and the sole
reason for the existence of
the company that is the end-
customers. Umniah protects
and seals the personal
information of the
customers to keep their
privacy. The employees
work day in and out to
provide quality service to
the customers. The
recruitments of employees
in Etisalat is being done by
a very rigorous selection
process. The company gives
proper training to its
employees to deal with the
management and the
customers.
As every service of the
telecom company has
shifted online, the customers
can access the offer from
anywhere at any point in
time. The mobile
application for all the
mobile devices has a
sophisticated process for all
the services offered by the
Etisalat whether it can be
bill payments or exploration
of new offers. If the
customers do not get the
service online, they can visit
the nearest service store to
get the proper service
physically. Every area is
guided by the sign mark so
that the customers can avail
the facility efficiently.
services and purchasing with the customer
people as these play a with respect and
vital role in delivering meet his request,
value to the customers. whatever the style of
the customer, and
should provide that the company
incentives to its sales gains confidence
force through bonuses and belonging to the
for meeting targets, or customer because
through commissions the employee is
for the sales made. basically the one
who represents the
should hire people that company
show respect towards
customers, and are
committed to the
company.
should use computers Customer care
across to handle its employees should, if
various process to the customer is not
increase efficiency and in line with
timely delivery to technology and
customers. wants to pay
through the
application or
should constantly look anything related to
for ways to innovate technology or help
and improve its with a specific
processes in terms of product, help him
efficiency and cost. and teach him step
Costs savings would by step what to do
eventually lead to and how to use it
lower prices for its and in this way I
products. guarantee the
company that the
customer will
continue to deal
with it and will not
resort to any
 the delivery service competing company
provider.

Physical has an online website that The biggest physical
evidence is user-friendly and evidence of Etisalat is its
allows customers to view network, sim cards, data
its products in high speeds etc. The ambience
quality images taken and interiors of the Etisalat
from various angles. service stores are very well
displayed. The customers
can have a pleasant
atmosphere in the store.
Every area is guided by the
sign mark so that the
customers can avail the
service efficiently. All
employees of the office
have a proper uniform to
show the consistency and
effectiveness of the work
environment.
should set up its own The internal and
stores where it provides external employees
a shopper-friendly of the company
environment and must have
ambience, encouraging distinctive qualities
its customers to in front of the
purchase its products. customer, such as
smiling, tender,
comfortable
speaking and
wearing the uniform
that represents the
company and
explains product
offers accurately and
smoothly. This
affects positively on
customers as well.

Reference’s
https://www.essay48.com/term-paper/13619-Mercedes-Benz-Marketing-Mix

https://www.mbaskool.com/marketing-mix/products/16988-mercedes-benz.html#:~:text=Marketing
%20Mix%20of%20Mercedes%20Benz,marketing%20investment%2C%20customer%20experience%20etc.