ASSIGNMENT NO 1

DEPARTMENT BBS3

SUBMITTED TO:

DR FOZIA MALIK
SUBMITTED BY:
TAMINA KOUSAR
HAJRA ABDULA QAYYUM

SUBMITTED ON:

17.09.2019

BUSINESS ETHICS
Research topic
An examination of the role of internal brand management:
impact of contractual models.

Variable of study
 Internal brand management
Item of variables
 Brand image
 Brand leadership
 Brand communication
 Brand centered training
 Brand trust
Item of variables
 Calculus-based trust
 Knowledge-based trust
 Identification-based trust

Theoretical frame work

GAP
Future research in a different service segment could establish the
transferability of the model to other service-related segments.
Second, as data were collected from hotels in the U.S., it should be noted
that the results may be affected by cultural factors. Thus, the nature of
the data sample may be complicated to generalize across different
sectors and cultures.
Furthermore, the data in this study are mainly cross-sectional, while
may limit the assertions one can make about causality. Thus, it is
suggested that future research adopts a longitudinal design to collect
data across time.