Name- Mohammad Wasim Ansari

CMD
Course - PGDM
 Sector: E-Commerce
• web-based commerce.

• Market Value- $18 billion (around Rs 1,116,00 crore).

• Payments- Cash on delivery, E-Wallet, Credit card, Etc.

• Players- Paytm, flipkart, snapdeal, amazon, etc.

 E-Commerce in India – Past

IRCTC was the 1st

1991: Introduction company to create
of E-Commerce a successful e-commerce.

was the firstly introduced

online shopping in India
 E-commerce in India- Present &
future
India received $6.6 billion The Indian e-commerce
in venture capital and industry is going to experience
private equity investment exponential growth between
in 2K15 now and 2020

E-commerce industry to In India the number of women

shoppers will grow by as much
cross $38 billion this year as 30 percent while the rural
by 2K16 areas will see growth of 157%
in 2K16
 E-commerce Categories

B2C C2B C2C

E-
M
B2B commerce
Types commerce
Growth
 Introduction

• Founder: Vijay Shekhar Sharma

• Founded: 2010
• Services: E-recharge, shopping ,bus ticket etc.
• Parent: One97 Communication Pvt. Ltd.
 Mission
Mission to achieve.
Paytm are working
equally hard to be the
most trusted mobile
100 Million user product commerce brand in
from India. This is one of country
the greatest journeys
paytm have undertaken.
 Strength Weakness Opportunity Threat

SWOT ANALYSIS
1.Paytm has got extremely high brand awareness
across India.
2. Paytm was able to scale up its business quickly
after demonetization.
3. Offers multiple cashback options to customers.
4. Paytm is largely accepted by merchants across
India, which has helped the brand grow.
 Strength Weakness Opportunity Threat
Threat

• 5. Strong marketing campaigns have helped

spread brand awareness
• 6. Word of mouth of cashless transactions and
ease of use has been accepted well by the
people
• 7. Strong investments from Ratan Tata,
Alibaba group etc have strengthened Paytm's
position
 Strength Weakness Opportunity Threat

• 1. Audience in India is less the confidence as

majority consider cash as primary currency.
• 2. Paytm has diversified too much.
 Strength Weakness Opportunity Threat

• 1. Paytm can cater to a larger audience with

some offline presence as well
• 2. Paytm can educated customers on
accepting cashless transactions and online
payments which would in turn boost their
customer base
• 3. Offer more banking services along with
online payment options
 Strength Weakness Opportunity Threat

• 1. Banks offering ewallets on their saving

accounts.
• 2. Security and privacy of user is a concern for
Paytm.
The best service by paytm for people
 Facts
• The company, owing to its massive popularity has declared to
double its head count in FY2016.

• Paytm Wallet is India’s largest mobile payment service

platform with over 150 million wallets and 75 million android
based app downloads as of November 2016.

• paytm received a license from Reserve Bank of India for

starting India’s first Payments Bank. By use of this license
Paytm can offer new services like debit cards,saving
accounts, online banking and etc.In future you shouldn’t
be surprised when you see Paytm’s debit card in
someone hands.
Consumer experience on mobile