Decathlon Sports India

Proline India FILA India

Pvt. Ltd.
Parameters

SALES

GROWTH

 Value for money  Comfortable  Fashionable

KEY BENEFITS  Moisture control  Value for money  Trendy or cool
 Lightweight design
Quality sports good in Brand that respects Sport for life
POSITIONING affordable individuality

 Advertise through  End of season sale  Advertise through

ADVERTISING print media  Advertise through digital media
&  Festive promotion both digital & print  End of season sale
PROMOTIONS  All time offers in media  Festive Promotions
stores
  2 years of warranty on  Got international  Full of colors and
their product line recognition for t- easily identifiable
 Stores located shirt in sportswear  Sponsor sports
throughout the world  High quality sports events- Porsche
with 800 stores all apparel available at Tennis Grand Prix
over exclusive stores and & BNP Paribas
 Large variety of multi-brand retail Open
sports goods in chains  Official footwear
STRENGTHS
affordable pricing for  Vinod Kambli, Ravi license at
all class of consumers Shastri & Sandip Wimbledon
 Has 20 brands and Patil is the brand
each brand is ambassador of the
dedicated to creating product.
and innovating
products for specific
sports.
 Limited global  Limited presence in  Less TV or print
presence as compared only major cities in advertisements.
to leading global India  Limited presence
companies  Limited brand across India
WEAKNESS
 E- retailing is gaining presence and local  Limited range of
importance but still recognition products
company has limited  Limited range of
presence products and designs