Scribd Logo
Upload

Welcome to Scribd!

  • Battle in Brands: Name: Riya Gupta Bcom Semester 4 Section: B Roll No.: 510

    Uploaded by

    riya gupta
    7 views23 pages
    Brands provide value to consumers in several ways: they provide satisfaction, save time during decision making, create differences between products, and provide a sense of safety and expression of self. London Dairy and Havmor are two ice cream brands that follow different strategies - London Dairy focuses on global creative designs, sampling at outlets, and new healthy options, while Havmor emphasizes variety, innovation, market share, and new promotions. Ultimately, when competing brands increase awareness of a product through marketing, it benefits all brands providing that product.

    Original Description:

    knowing about brands with examples

    Original Title

    Battle in Brands

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Brands provide value to consumers in several ways: they provide satisfaction, save time during decision making, create differences between products, and provide a sense of safety and expression of self. London Dairy and Havmor are two ice cream brands that follow different strategies - London Dairy focuses on global creative designs, sampling at outlets, and new healthy options, while Havmor emphasizes variety, innovation, market share, and new promotions. Ultimately, when competing brands increase awareness of a product through marketing, it benefits all brands providing that product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views23 pages

    Battle in Brands: Name: Riya Gupta Bcom Semester 4 Section: B Roll No.: 510

    Uploaded by

    riya gupta
    Brands provide value to consumers in several ways: they provide satisfaction, save time during decision making, create differences between products, and provide a sense of safety and expression of self. London Dairy and Havmor are two ice cream brands that follow different strategies - London Dairy focuses on global creative designs, sampling at outlets, and new healthy options, while Havmor emphasizes variety, innovation, market share, and new promotions. Ultimately, when competing brands increase awareness of a product through marketing, it benefits all brands providing that product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    BATTLE IN BRANDS

    Name: Riya Gupta


    Bcom semester 4
    Section: B
    Roll No. : 510
    WHAT IS BRAND ??
     Product, service, or concept
    that is publicly distinguished
    from other products, services,
    or concepts so that it can be
    easily communicated and
    usually marketed.

     product manufactured by
    particular company under a
    particular name.
    Introduction
    Reasons why brands matter to
    consumers
    Brands:
     Provides satisfaction
     Save decision making time
     Create differences
     Provide safety
     It add value
     Express who we are
    WINNER
    VS
    ANNUAL
    LESS INCOME. 260
    THAN CRORS
    100 .
    CORS.

    2,345 12.2 K

    6,41,532 14,03,772
    STRATEGIES FOLLOWED BY
    LONDON DAIRY BRAND…
     GLOBAL CREATIVE DESIGNS.
     dedicated almost 30 per cent of its
    marketing budgets to ‘sampling’ across
    outlets.
     introduced ‘The Healthy Lifestyle’, low
    fat sugar free ice creams for the calorie
    conscious.
     present in 11 key cities (Mumbai, Delhi,
    Bangalore, Chennai, Cochin, Pune,
    STRATEGIES
    FOLLOWED BY
    HAVMOR BRAND….
     VARIETY OF ICE CREAM
    FLAVOURS.
     INNOVATIVE FROZEN FOODS.
     STRONG MARKET SHARES IN
    INDIA.
     NEW AND INNOVATIVE
    TECHNOLOGY.
     NEW PROMOTIONAL
    ACTIVITIES.
    WINNER
    CONCLUSION:--
    EVERYBODY WINS
     When competing brands continually
    pour resources into driving awareness around
    a particular product or service, awareness around
    that product or service goes up. And that's
    good for everybody who provides that product
    or service.

     In conclusion, when big brand and regional brands


    rivals go head-to-head, they both benefit. So I
    guess that means everybody wins! All the brands
    mentioned in this post are winners and
    everybody gets a trophy.Thanks for reading!

    You might also like