Changing Economy and Future of

Marketing

Khaled Mahmud
Associate Professor
IBA, DU

Welcome to IBA

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Changing Environment and Marketing Scenario

“The idea of the future being different from the present is

so repugnant to our conventional modes of thought and
behavior that we, most of us, offer a great resistance to
acting on it in practice.”

John Maynard Keynes, 1937

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 Global Trends

• Stimulate thinking about the rapid and vast geopolitical

changes characterizing the world today and possible
global trajectories during the next 15-20 years.
• We do not seek to predict the future—which would be
an impossible feat—but instead provide a framework for
thinking about possible futures and their implications.

MEGA TRENDS
Individual Demographic Food, Water, Energy
Diffusion of Power
Empowerment Patterns Nexus
• Poverty reduction • No single power • Demographic arc of • Demand will
• Growth of middle • Power will shift instability would increase
class towards networks narrow substantially
• Greater and coalitions • Economic growth • Tackling problems
educational • Emergence of a would decline in pertaining to one
attainment multi-polar world aging economies commodity will be
• Widespread use of • Urbanization will linked to supply
new increase and demand for
communications • Migration will the others
• Manufacturing continue to rise
technologies
• Healthcare
advances

Global Trends 2030 – Alternative World by National Intelligence Council

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 GAME-CHANGERS - 1
Crisis Prone Global
Economy
• Will global volatility
and imbalances among
players with different
economic interests
result in collapse?
• Will greater multi-
polarity lead to
increased resiliency in
the global economic
order?
Governance Gap
• Will governments and
institutions be able to
adapt fast enough to
harness change
instead of being
overwhelmed by it?
Potential for Increased
Conflict
• Will rapid changes in
shifts and power lead
to more intrastate and
interstate conflicts?

Global Trends 2030 – Alternative World by National Intelligence Council

GAME-CHANGERS - 2
Wider Scope of
Regional Instability
• Will regional
instability, especially
in the Middle East
and South Asia spill
over and create
global instability?
Impact of New Role of the United
Technologies States
• Will technological • Will the US be able
breakthroughs be to work with new
developed in time to partners to reinvent
boast economic the international
productivity and system?
solve the problems
caused by a growing
world population,
rapid urbanization,
and climate change?

Global Trends 2030 – Alternative World by National Intelligence Council

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 POTENTIAL WORLDS
Gini Out of the
Stalled Engines Fusion Non state World
Bottle
• In the most • In the most • Inequalities • Driven by new
plausible worst plausible best case explode as some technologies, non-
case scenario, the outcome, China countries become state actors take
risks of intrastate and US collaborate big winners and the lead in
conflict increase. on a range of others fail confronting global
The US draws issues, leading to • Inequalities within challenges!
inwards and broader countries increase
globalization stalls! cooperation! social tensions
• Without
completely
disengaging, the US
is no longer the
global policeman!

Global Trends 2030 – Alternative World by National Intelligence Council

Global Mega Trends and Their Impact on

Business, Cultures and Society

by
Sarwant Singh

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Agenda

• Presentation of Top 10 Mega Trends

1. Urbanization: Mega Cities, Mega Regions, Mega Corridors, Smart Cities

2. E-Mobility
3. Social Trends: Geo Socialization, Generation Y and Reverse Brain Drain
4. SPACE JAM: Congested Satellite Orbits
5. World War 3: Cyber Warfare
6. RoboSlaves
7. Virtual World: Fluid Interfaces and Haptic Technology
8. Innovating to Zero ! : Zero Emission Technologies
9. Emerging Transportation Corridors
10. Health, Wellness and Well-Being

• Overview of Next Top 10 Mega Trends

•
Key Strategic Conclusions

• Strategies

• Q&A Session 2

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Urbanization

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Three Main Trends in Urbanization: Development of Mega Cities,
Mega Regions and Mega Corridors

MEGA
MEGA CITY MEGA REGIONS CORRIDORS
City With A Minimum Cities Combining With The Corridors
Population Of 5 Million Suburbs To Form Connecting Two Major
Regions. (Population Cities or Mega Regions
EXAMPLE: Greater
over 10 Million)
London EXAMPLE: Hong Kong-
EXAMPLE:
Shenzhen-Guangzhou
Johannesburg and in China (Population
Pretoria (forming “Jo- 120 Million)
Toria”)

We Will See Development of Mega City Corridors and Networked,

Integrated and Branded Cities
1950s Urbanisation Branded Cities

Ring Road
Motorway,
Living Areas
growing outside
Creation of the historic centre and districts the ring road as
seen in London
2000s Suburbanisation

Source: Frost & Sullivan

Urban sprawl, first highways and ring road

2015s Network City Megacity Trend

• City borders will expand out of suburbs to include daughter cities. The Core City will enclose multiple
downtowns.
• Multiple Transportation Models will be used and more than 50% will use public transportation
• Most offices moved to the first belt suburbs except non cost sensitive activities: city centres
becoming shopping areas (small scale deliveries) for expensive goods and living areas for “double
income, no kids” households.

Third suburban area and cities along the highways

created, ring road overblown by the urban sprawl

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Smart Cities - “Green” Replaced by “SMART” Concepts

Smart Diamond to define Smart city

‘S”
Governance

‘S’ Citizen ‘S’ Business

‘S’ City ‘S’ Buildings

Planning

‘S’ Mobility ‘S’

Energy
‘S’
Information
Technology

Over 40 Global Cities to be SMART Cities in 2020 - More than 50% of

Smart cities of 2025 will be from Europe and North America.
China and India to see over 50 New “Sustainable” Cities

Amsterdam
London
Boulder
Tianjin
GIFT
San Francisco Göteborg
Stockholm
Reykjavik Oslo Hammarby Sjöstad Songdo
Montreal Clonburris Copenhagen
Vancouver
St Davids
Seattle Toronto Freiburg
Portland
Paris Dongtan
Treasure Island Destiny Barcelona Changsha
Coyote Springs Meixi Lake
Khajuraho
Arcosanti Babcock Ranch
Pune Singapore City
Bogota Kochi

Legend Waitakere, N.Z.

Cities built from scratch Curitiba

Cape Town Masdar
Existing eco cities
Moreland, Australia

Existing eco megacities

Source: Frost & Sullivan

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 “Smart” Market Opportunity : Convergence of Technology Will Lead to
Convergence of Competition
Energy/Infrastructure
Players
• T&D Technology
• Power Electronics
• Renewable Energy
• Integrated Distribution Management
• Substation Automation
• AMI-Enabled Metering
• Etc.

• IP Networks
• Digital Technology
• Analysis Software • Building Automation
• Wireless Communication • Demand-Side Management
• Technology Integration • Connectivity of devices
• Network Security • Monitoring and Sensing
• Etc. • Smart Grid Integration
• Etc.

IT Players Automation/Building
Control Players Source: Frost & Sullivan.

E-Mobility

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E-Mobility : Over 40 Million Electric 2 Wheelers and 4 Wheelers will be
Sold Annually Around the Globe in 2020

Total 30 million - 2 Total 10 Million - 4

Wheelers (2020) Wheelers (2020)

Sanyo Enacle XM 3000 Electric Moped The GEM Peapod The Smith Newton

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Electric Vehicle Market Eco-System Provides Opportunity to Enter

New Fields

Utilities Integrator OEMs

(e.g. Better Place)

Charging
System/Battery
Station Government
Manufacturers
Manufacturers

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Example of Products/Services Portfolio That Can be Offered by an
Integrator in the E-Mobility Market

Telematics &
Charging
Batteries E-Mobility Vehicles Electricity other value
Stations
added services

• Manufacturing & • Battery Leasing • Energy • Subscription • Data Aggregator (

Sales Model Subscription
based Energy working with other
Packages
service Scheme partners)
• Installation & • Refurbishing
Maintenance • Extended E-
• Battery
• Recycling mobility solution
• Load Management management
• Charge Payment e.g. vehicle sharing
services
Program /
Subscription based • Battery 2nd life
services • investment in • Advanced booking
• Offering After-
renewable energy of charging stations
• Battery Sales services -
• Revenues from such as wind farms
Swapping and gain carbon
value added
services credits • V2V and V2G
• Extend to other • Market green Communication
E-mobility solutions such as
• Premium revenues • Premium revenues
solutions Solar panels to E- via Peak Power Vs
via Renewable
Mobility client base Off Peak Charging • Added value
Energy Vs Non
Renewable Energy service (POIs,
• Premium revenues Diagnostics, etc)
• Premium revenues • Battery via Renewable
via Peak Power Vs • Recycling and
Integration Energy Vs Non
Refurbishing
Off Peak Charging Renewable Energy

• Level 1 Vs Level 2
Vs Level 3 Charging
Source: Frost & Sullivan

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Social Trends

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Geo Socialization in 2020

Used For: Used For:

Meet Ups, Restaurant and Digital Marketing: Receiving
Nightclub Reviews, Concert Updates on Promotion and
Events Offers

Used For:
Networking in Business Used For:
Conferences: Updates on Local Real Estate News,
Potential Contacts Geo Socializing with Friends

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Reverse Brain Drain and Huge Shortage of CXO Positions In BRIC

Nations Will Make Us Look For Opportunities Overseas

Canada Russia
United
Kingdom
Japan
United States

Malaysia
UAE
India
Brazil
Australia

S. Africa

High Low High Low

Degree of NRIs and Overseas Chinese
Degree of Indians and Chinese living returning to Homeland (Reverse Brain Drain)
abroad

• Steady flow of foreign professionals and migrants returning back home to fill vacancies for CXO positions
• Salary on par with developed countries (in terms of purchasing power) and even more benefits
• 2 million BPO- KPO jobs for foreign nationals from China, Poland, Philippines,

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World Population in 2020 : 2.56 Billion Population in Age Group 15 to 34
(currently Gen Y) - Important Customer of the Future

2010 World Population: Breakdown by Region (Global), 2020 2020

Around 37% of Gen Y 7.55 Billion

Population Will Live in India
and China Alone
6.83 Billion 1.2

2.1

2.56

1.69

Note: Gen Y : Population between 15 - 34 Source: US Census Bureau, 2010 and Department of Economic and Social Affairs of the United Nations
Years today

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Generation Y: Goods and Services Catered to Values, Beliefs, Interest

and Lifestyle

Personalization Techno Savvy Civic and Demanding and

and and Connected Environmentally Impatient - “Fast
Individualization 24 X 7 Friendly and the Furious”
Gaming Gizmos
Personalized Search and Instant Text Messaging
Eco- Transport
News

Smart Phones
Social Networking Profiles
Bag-For-Life (Paper Bags
Instead of Plastic) Instant Chat

Facebook-on-the Move

Personalized Products
Paperless Banking Speed Oriented
Gaming (Car Racing)
Microblogs

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 Technology

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New Satellites Launched By 2020: Over 900 Satellites to Be Launched

Globally This Decade Creating Multiple Innovative Applications
By 2020, there will be approximately GNSS Enabled
927 Satellites (Communication - 405; Applications:
Earth Observation - 151; Navigation
•Navigation (Civil, Military)
- 85; Reconnaissance - 212 and R&D
75) •Broadband Internet and
Wireless Network
•GNSS based medical
monitoring and drug delivery
system
•Automated guidance of
machines, real-time structure
monitoring, logistics and site
management

Galileo - intended to
provide more precise
measurements than GPS
or GLONASS
China developing
Beidou

Commercial market will

be driven by
broadcast; Mobile
Satellite Services
(MSS); voice and data
Automobile Navigation and Intelligent applications, bundling
Traffic Control System Applications IPTV

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 World War 3 : With Advancement in Technology, Information Warfare
to be the Next Domain of Conflict

Space
Photographic Satellites, GPS, Communications, Ballistic
Missile Defence, Signals, Astronauts
Air
ISR Platforms, Combat Aircraft, Transport, Helicopters,
Maritime Surveillance, Communications, Airmen
Naval Land
Combat Platforms, Combat Vehicles,
Communications, ISR, Transport,
Transport, Sailors Communications, Soldiers
Information Environment
Physical, Cognitive, Informational Dimensions

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Future RoboSlave: Pervasive Robotic Technology in 2020 That

Will “Act as a Slave” in Everyday Life

Robots as Pets Robots for

Household
Chores

Robots to Wait
on Hand and
Robots for
Foot
Companionship

Robots as
Robots To Help
Waiters
With Strategic
Planning and
Business
Robots as
Nannies

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 Artificial Intelligence and Robotics: Future Machine Technology With
Multiple Applications
Welding Drilling Robots in Space Medical Robots Performing Low
Invasive Surgery

Robotic Industrial Applications in 2020

Material Handling Packaging

Transportation Robots Military Robots

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Virtual World 2020: 3D Simulated Environment for Interaction and

Experience Impacting Personal Mobility

Virtual Shopping Allowing Customers to Try Virtual Surgeries

and Medical Training Virtual Business Conferences
Products without leaving their homes

Virtual Classes and

Laboratories and Daily 3D
Field Trips Social Networking: 3D Avatars
to Different Countries and Enabling People to Lead
Planets Multiple Lives

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 Innovating to Zero!

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“Innovating To ZERO”: Snapshot of a “Zero Concept” World in 2020

Emerging Technologies Innovating to Zero Breaches of Security, Zero Accidents, Zero Fatalities
and Zero Emissions in 2020

Zero Waste/
Emissions from
Factories

Zero Debts

Zero
Defects
Complete
Recyclability Zero
from Breaches of
Households Security
(Cradle to
Cradle
Concept) Zero
Emissions
from Cars

Zero Accidents

Zero Crime
Rates

M65B-18 27

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Possible Zero Emission Technologies in Power Generation -
Innovating Toward Reducing CO2 Emissions in 2020
Third Generation Bio Fuels (Algae and
Travelling Wave Reactor (TWR)
Exotic Bio Fuels)
Wide deployment of TWRs could
enable projected global stockpiles of By 2022, algae biofuels will be the
depleted uranium to sustain 80% of largest biofuel category overall,
the world’s population at U.S. per accounting for 40 billion of the
capita energy usages for over a estimated 109 billion gallons of biofuels
millennium produced.

“INNOVATING

Geothermal Energy
Wind Energy TO
To Account for Share of Geothermal
1,900,000 MW of Electricity in total
electricity production in electricity produced in
2020 is 1.5%
2020
ZERO!”

Solar PV Cells
Ocean Energy
Capacity of Solar Power To supply approximately 10
to Increase from 21,540 percent of the world's
MW in 2020 to 630,000 electricity needs by 2020
MW in 2040

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Infrastructure Development

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 Integration of the Trans Siberian Rail into Eurasian Rail Network Will
Result in Industrial and Business Hubs Along the Railroad

Development of Trans-Siberian railroad

will have significant socio economic and
business impact to Russia
Yekaterinburg

Sredneuralsk Verhnya
Pyshma
Berezoviy

St. Petersburg
(Warsaw, Berlin)

Severka
● Helsinki Shyrokaya Koltsovo
Rechka

● Kaliningrad
●

Minsk
Moscow
● Nizhny
Kiev Novgorod
Yekaterinburg
●Astrakhan Novosibirsk Krasnoyarsk Khabarovsk
(Bucharest, Irkutsk
Aleksandrupolis)
ITC North South

Trans-Siberian Railway Pan European N 9

Vladivostok
Baikal-Amur Mainline
Pan European N 2

DRAFT VERSION 30

High Speed Rail to Come to US : Overview of Future High Speed Rail

Projects in US
California to connect
Bay Area with LA
through an ambitious
$42bn program with
construction starting
in 2 years

Impact to Personal
Mobility
1.Air travel will
diminish rapidly
between the high
speed rail link cities
2.Train operators could
start offering
integrated transport
e.g. Car sharing
3.Will take congestion
off highways, people
will drive less long
distance
4.Attractive cities for
car sharing
5.Small city car sales
will grow in these cities

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 Healthcare

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If Current Trends Hold, By 2050 Health Care Spending Will Almost Double
Claiming 20% - 30% Of GDP For Some Economies

Private Per Capita Spending (2007) Public Per Capita Spending (2007)
$7,000 Spending as % of GDP (2007)
30.0%
$6,000 Unsustainable
Levels!!! 25.0%
$5,000
$3,517
20.0%
$4,000 $717

$1,684 15.0%
$3,000 $854 $680
$914 $989 $760 $494
$1,018 $449
$1,165 $352
$593 $431 10.0%
$514
$2,000 $3,647 $646

$2,884 $2,693
$2,493 $2,665 $2,614 $2,469
$2,451 $2,337 $2,527 $2,371
$1,000 $2,110 $1,927 $1,938 $1,927 $1,829
5.0%
$1,609

$0 0.0%

In almost all countries worldwide, per capita healthcare spending is rising faster than per capita income.
No country can spend an ever-rising share of its output on health care, indefinitely. Spending growth must
eventually fall in line with growth in per capita income.

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Health Economics Dictate a Shift in Spending - Away From Treating and
Towards Predicting, Diagnosing and Monitoring

Healthcare Spending by Type of Activity

100%
Monitor, 10% Monitor, 12%
90% Monitor, 16%

80%

70%
Treat, 35%
60% Treat, 60%
Treat, 70%
50%

40%
Diagnose, 27%
30%

20% Diagnose, 19%

Diagnose, 15% Predict, 22%
10%
Predict, 9%
0% Predict, 5%

2007 2012 2025

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Overview of Next Top 10 Trends

Women Empowerment and Women CEOs Future Investment in

Power to the Middle Class
Infrastructure : Power,
Reverse Brain Drain and CXO Positions in
Water and Transport
Developing Economies

Beyond BRIC: The Next Game Changers

New Shores: Emerging Outsourcing
Hotspots
Future Global 500 Companies by Region New Business Models
New Trade Zones

From Fat to Fit: Health,

SMART Clouds: The Next in Cloud Wellness and Well Being
Computing
Future of Consumer Electronics
Wireless Intelligence
Future Broadband Applications
Innovative Technologies of the
Future: Factory of the Future: SMART
and GREEN

Healthcare, Chemicals, Energy

Environment, Automotive
Aerospace and Defence
Global Power Generation Trends ICT, Building Technologies
Measurement and
Instrumentation
Electronics and Security

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 Key Strategic Conclusions

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Key Strategic Conclusions

1. Mega trends are connected and inter-wined which suggests “synergetic”

opportunities between them

2. It is important to understand the eco-system of the mega-trend and the

elements of the value chain which have most profitability

3. All these trends are global and have global ramifications thereby offering
scalable opportunities

4. These forces are changing rapidly and bringing new competencies into play
at half the life-cycle speed of the past decade

5. Organisations’ need “Mega Trend” champions and teams within their

organisation structure to best exploit the opportunities

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 Historical Preview of Marketing

Decade of 80s Last Decade of

Decade of 90s
Pre Industrial 1940s-1960s Decade of 60s Decade of 70s Emergence of 20th Century
1980s-1920s 1920s-1940s Emergence of
Revolution Marketing Marketing Begining of E- Guerilla Emergence of
Production Era Sales Era CRM, IMC & Real
Simple Trade Era Department Era Company Era Commerce Marketing & Social & Green
Time Marketing
Branding marketing

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Understanding of Fresh Marketing

Trends BEYOND 2015!
http://blog.flytxt.com/wp-content/uploads/2011/01/blog1.jpg

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 Intelligent Data integration becomes mission critical to make
effective business decisions

http://t3.gstatic.com/images?q=tbn:ANd9GcQnL8HYDNjMdSLl0gcT6MaUY_-4rYLxjrsLpVTe2-iQnARza9p-&t=1

Direct interaction with a customer has become a key to boost your

sales and the company’s brand image

http://elizabethtownwebdesign.com/wp-content/uploads/2011/03/Customer-Interaction.jpg

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 Market segmentation has become schizophrenic to
understand “what your customer wants?”

http://www.biohealthpartners.com/wp-content/uploads/2011/02/Business+Plans1-199x300.jpg

Social media marketing will mature more with rapid

technological advancement

http://www.linkedmediagroup.com/wp-content/uploads/2011/02/Facebook-Reflection1.png

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 Mobile marketing explodes with escalating smartphone adoption;
making it a viable channel for marketers to effectively communicate
with a customer
http://keenandijon.com/wp-content/uploads/2011/03/mobile-marketing-trends-2011.jpg

Marketing analytics are red hot to identify, analyze and describe

constantly changing marketing patterns
http://www.boundscheck.com/wp-content/uploads/2011/01/2138514363_business_meeting_with_laptop_smaller.jpg

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 Multichannel marketers have to do more than allocating sales to efficient
customer interaction and their satisfaction
http://www.slipguard.in/yahoo_site_admin/assets/images/customer_satisfaction.160100013_std.JPG

As marketing becomes more social and mobile, privacy issues won’t

be going away anytime soon
http://farm4.static.flickr.com/3509/3859481896_fc87189892.jpg

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 With increasing channels in a marketer’s toolbox, selecting the
right ones for the right messages to the right set of audiences
has become vital

http://affiliatebloggertips.com/wp-content/uploads/2009/06/affiliate-marketing-mistakes-to-avoid.jpg

The new marketing world consists of SEO, mobile sites, social marketing and much
more to reach out to a customer in every possible manner

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 Geotargeting and localized marketing will
become a top priority

http://linkbuilding.net/files/2010/11/geo-targeting.jpg

• Real-time data will rule

• Marketing will become increasingly contextualized based on user data
• Apps will introduce the idea of marketing as a service
• Viral advertising will become a new way of grabbing attention
• Instant messaging will be a new tool for getting closer to the customer
• Mobile money will become the norm
• Digital will rein not just in virtual online platforms but in retail and in-
store environments too
• Brands can be the connective tissue between people and new
technology

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Shared Economy!

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 Bangladesh

http://www.triental.com/images/services/business_development_300x300_sat.jpg

The 10 Fastest Growing Economies of the

World!

#10 Egypt #9 Sri Lanka #8 Indonesia

Growth rate: 6.4% Growth rate: 6.6% Growth rate: 6.8%
GDP in 2050: $6.0 trillion GDP in 2050: $1.3 trillion GDP in 2050: $14 trillion

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 The 10 Fastest Growing Economies of the
World!

#7 Mongolia #6 Philippines
#5 Vietnam
Growth rate: 6.9% Growth rate: 7.3%
growth rate: 7.5%
GDP in 2050: $14 trillion GDP in 2050: $150 billion
GDP in 2050: $5.0 trillion

The 10 Fastest Growing Economies of the World!

#4 Bangladesh
growth rate: 7.5%
GDP in 2050: $5.0 trillion

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 The 10 Fastest Growing Economies of the
World!

#3 Iraq #2 India #1 Nigeria

growth rate: 7.7% growth rate: 8.0% growth rate: 8.5%
GDP in 2050: $2.2 trillion GDP in 2050: $86 trillion GDP in 2050: $9.5 trillion

The 4th Fastest Growing Economies of the

World!

2005-2006
the volume of budget was Taka 61 thousand and 57
crore.
2019-2020
the volume of the budget is Tk 5 lakh 23
thousand and 190 crore.

8+ times higher budget!!

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The 4th Fastest Growing Economies of the World!

2005-2006
The per capita income was
543 US dollars

2019-2020
it increased to 2,068 US dollars

4 times higher per capita

income!!

The 4th Fastest Growing Economies of the

World!
2005-2006
Poverty rate was 41.5%

2019-2020

it is reduced to 20.5%

Poverty brought down by

50%!!

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The 4th Fastest Growing Economies of the World!

2006
The rate of ultra poor was 24.2 percent.

2019
It has now declined to 12.9 percent.

- 50 million People entered in mid

income slab from low income slab!
- Additional 10 million people were
employed in government and private
sector!

The 4th Fastest Growing Economies of the World!

2005-2006
Remittance income was 4.80 billion dollars.

2019-2020
It increased at 19 billion dollars

~4 times higher remittance received!!

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 The 4th Fastest Growing Economies of the World!

• The reserves of foreign currency were 3.48 billion

dollars in the fiscal year 2005-2006. It stands at
30.03 billion dollars increasing by more than
eight times.
• The foreign investment was 0.79 billion dollars in
2006 which was increased to 3.61 billion dollars
in 2018.
• Income from export was 10.53 billion dollars in
the fiscal year 2005-2006, which was increased
by three times as it stands at 40.53 billion dollars
in 2019.

The 4th Fastest Growing Economies of the World!

• The production of electricity was 4,500 MW

(megawatt) in 2001. It shrank to 3,200 megawatts
during 2005-2006
Now
our electricity production capacity is 15,351 MW.

• The daily gas production in 2006 was 1600 million

cft. The gas production is enhanced to 2700
million cft on an average.

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 Future Trends - Bangladesh

Marketing Strategy: Future Direction 1

• The future of marketing should be driven by the following

seven principles:
– The Value of Human Spirit,
– The society not individual consumers,
– An inclusive business approach with central focus on marketing,
– Innovation for societal sustenance,
– Inclusive societal communication network,
– Building trust at all levels, and
– Value creation across the value chain.
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 Marketing Strategy: Future Direction 2

• The marketing mix

Positioning

Planet Product

Physical
Price
Evidence

Consumers

Process Place

People Promotion
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Packaging

Marketing Strategy: Future Direction 3

• The mission of future of marketing should be:

• Marketing should be the core integrated activity of all types of

institutions and processes, through innovation that creates value for
society and all the stake holders in the value chain, by providing
experience that strengthens mutual trust and results in creation of
brands that reflects the human spirit.
• The future of marketing should pay more attention to outcomes than
just output, because every organization creates some positives and
negatives and should do better job of minimizing the negative such as
pollution.
• This is expected to inspire marketing’s future in the hands of its
practitioners.
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Future Marketing Trends - Bangladesh

Future Marketing Trends - Bangladesh

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Future Marketing Trends - Bangladesh

Future Marketing Trends - Bangladesh

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 khaled@iba-du.edu
01712536013
YOU MAY ASK QUESTIONS

THANK YOU FOR YOUR ENGAGEMENT

Thank you for your engagement

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