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Wf Lely a 8 Hindustan Unilever Limited LIME, CASE STUDY rar 6 Bo G HUL LIME XII: Thriving in the New Normal Reet NUN ua CU Mm Ne career Tlie Bel ama ety of Indians, and it would require innovative marketing to help them thrive in the New Normal. ORC anitcyaH Ro Rare ea nse Re eee RT a econ Cet CeE tle Ronen oer arc tC eC eae a Tether ttle Oe areal Reuters otc sees en stele ieee ote eel aU Ma ani ela cue a tet hace Perera eri gerccracteraie iol aU Na Ns MUS oreo at Cree ea Eatin nec Melo aan Perens ena eee Raa a Moa La Ts Re Pra lca ecurr Nimo aaa cone aka Rit yA Wie] (nH (eer eee ah Aa ao ne OC EN ean ot Reese hia oe Sent Dea Ne neg ae ea eM eel Pea Cent Rar coma als ace an a Maat gem eros Cena coe nee eee Nate cn Retell R egg ean uence he oan ARR Rr Bee reor NA STUDY erm ee eae cane Cmca) SENN Tae cme eR Cee Meer osene Te arert SSN Camel aoc eee cn eae nsec Cena CNR ae Maka aaa Your objective is to create a marketing campaign pte-T eT) See Ser Stage 3 stage 2and3 three stages: Tala Setar ea univ N cei) that an HUL brand can champion Piha ukecr tile h acta Nealon Reciualscltetas Sor eet ts Mien Ry Ce Cea et mein aca iarl eee tee E ear) Pieces iano ma Nes Sate eeu Ronen? Pee te ees ese kong management. OTE cl al) Stage 1 SRO Rc i RMT eR CRACK oi ye] Caan yen ee aE EU Rae I ence ae St gs Ca) Pe TeuS euch tn Nate eas estates tens Vee h at] } Paella event cna ccs EAN Rae et eee Uy RV tc ate MaeContd Sere tel Rea Rota RAMA RTolte) PAAR ai) coe lato) Mace) 9) are What makes it difficult to solve? (75 words) fey M ato eV ileal al eo ia ela) ele Ule eR Rem ee Lee e lene tes kee auCe neal etiiee ars tal col "lp Relclom Look out for not just the problems that the consumers tell you about, but also risks & latent needs that they probably ea al Sle What would the brand communicate? Identify the Communication Challenge by using the following Rarer oa een eu Ro) ERY RCS a RMU te een ACM Ue eT ccR a Tah] hcRcotsncye (std VRC a RMU RRC eee eR La ort] hcuconsncaye (std Mae ict M Me aN RT Cee R alias} Ce CME eae utatd CW ae e oct are aC eae Ce CME ea Utelutectd CaS Ch ke Ta viletRe nr eae et esas tree ea RN Bee ute oa Make sure your Communication Challenge is clear and singular. Try to do too much and you'll be able to land nothing. ‘ask 4 (50 words): Maasai leek me a ae aT eT to make a powerful communication? Tere gee ho Ronen Ree my Cereal ule Muar Ree tte eto nec ig anti RNa cease cen le tecuae) for your desired mindset and behavior. ‘ask 5 (50 words): NRCS R a Real Tee CR RTRs Rel TNCs Reale ora ened er MUR T are tene-ate haat Recline alec tellamiamcorel NA RN an ae ol eae aN aC Peele mon an Rete ac ‘ask 6 (100 words): eae MARICN MERA caR RNC Rll diane lect econ Fee g eee oe ese oueaaetR eh ante STR oR olel aa Te Ra eR ona cell and/or help this idea to reach out to the target audience effectively.

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