VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 2 -CREATE VALUE FROM TECHNOLOGIC INNOVATION

PRESENTED BY:

ALEJENDRA LUNA ORDOÑEZ

DANNY FABIAN GUACAS
EDISON ALEXANDER RIVERA
GLORIA VANESSA LOPEZ
JOHNNY ORDOÑEZ ARTEAGA

TUTOR
DANILO CARDENAS

GROUP: 212032_44

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA - UNAD

SCHOOL OF BASIC SCIENCES TECHNOLOGY AND ENGINEERING

MARCH 2020
 Contenido

INTRODUCTION............................................................................................................................3

OBJECTIVES...................................................................................................................................4

GENIALLY VIDEO PRESENTATION FOR EACH STUDENT..................................................5

YOUTUBE LINK FOR EACH STUDENT.....................................................................................6

ANALYSIS OF THE ARTICLE CHART FOR EACH STUDENT...............................................7

RESEARCH JUSTIFICATION DESCRIPTION DIAGRAM ONE PER GROUP......................12

BIBLIOGRAPHY..........................................................................................................................13
 INTRODUCTION

The purpose of this document is to acquire knowledge of the fundamental concepts of

technological valuation and negotiation corresponding to unit 2, Valuation of intangible assets,

Method of valuation of the income approach, Method of valuation of real options, Method of

valuation of the cost approach, Market approach valuation method

It is developed from the information provided, understanding the fundamental concepts, in which

the elements proposed in the activity guide can be identified.

 OBJECTIVES

1.1. General Objective

Recognize methods related to market conditions to get better improvement in industrial processes

1.2. Specific Objectives

 Recognize factors which are most relevant to the development of the course.

 Carry out the bibliographic review proposed for this unit

 Identify various tools for the compression of the topics presented through the resources
 GENIALLY VIDEO PRESENTATION FOR EACH STUDENT

 Edison Alexander Rivera

- Link: https://view.genial.ly/5e738c1c8ab4a30f65048cf7/video-presentation-intangible-

assets-valuation

 Johnny Ordoñez Arteaga

- Link: https://view.genial.ly/5e77c7c92dc19c0de0054973/video-presentation-income-

approach

 Gloria Vanessa López

- Link: https://view.genial.ly/5e7fe0e03eb3280e67bb8914/learning-experience-

challenges-unit-2

 Danny Fabian Guacas

- Link: https://view.genial.ly/5e7ce3360ca2920e35c39c65/presentation-genially-sin-titulo

 Alejandra Luna

- Link: https://view.genial.ly/5e7eeeab3eb3280e67b71902/presentation-market-approach-

valuation-method
 YOUTUBE LINK FOR EACH STUDENT

 Danny Guacas

- Link: https://youtu.be/EiTvRjoh2sA

 Alejandra Luna

- Link: https://youtu.be/I1WweeJ9kvQ

 Johnny Ordoñez Arteaga

- Link : https://www.youtube.com/watch?v=XMTQ68GuiYk&feature=youtu.be&hd=1

 Edison Alexander Rivera

- Link: https://www.youtube.com/watch?v=3f0FeEWCz60
 ANALYSIS OF THE ARTICLE CHART FOR EACH STUDENT

Analysis of the Article Chart

Student name Edison Alexander Rivera

Article Tittle Colombia is without a good digital transformation

Article Image

References Portafolio julio 30 de 2019 COPYRIGHT © 2020 EL TIEMPO Casa

Editorial
Recuperado de: https://www.portafolio.co/economia/colombia-quedada-en-
transformacion-digital-532068

According to figures from the Digital Economy Observatory, it is estimated

that in Colombia only 11.7% of companies have a digital strategy, 23.1% are
Relation of the thinking of implementing it and only 15.3% are measuring the impacts of
article with this trend in their companies.
the problem of These figures complement what is indicated by the Ministry of Information
digital Technology and Communications (MinTIC), which states that micro, small
transformatio and medium-sized companies are key to the rise of the digital economy,
n in since they represent 99% of the business base and more than 80% of the
Colombian country's jobs. In this sense, the flag sectors of this process are the financial,
enterprises transport, industry and commerce.

Analysis of the Article Chart

Student name Danny Fabian Guacas
Article Tittle Entrepreneurship in digital transformation in Colombia
Article Image

References Ochoa Vela, C. J. (2019). El emprendimiento en la transformación digital

en Colombia.
Relation of the In Colombia, interest has been taken in the digital transformation by
article with the companies, this leads to problems when implementing new technologies
problem of given the capacity and resources that the Colombian industry has to face
digital the IV revolution. This modernization presents an internal problem since
transformatio there is no clarity among the actors who are going to develop it, which
n in further delays the internal process of developing new technologies.
Colombian
enterprises The purpose of the article is to analyze whether companies in Colombia
have the capacity to face this digital revolution, detecting problems and
looking for possible solutions that can help them face the revolution in a
better way.

Analysis of the Article Chart

Student name Alejandra Luna Ordoñez

Article Tittle ‘Digital transformation: first is culture’

Article Image

References Digital transformation: first is culture, Retrieved from

https://www.portafolio.co/negocios/empresas/transformacion-
digital-primero-es-lo-cultural-538421
Relation of the article The companies that are thinking of using the different digital
with the problem of media, must take into account the demand and supply of the
digital transformation market that are already working with technological platforms and
in Colombian accepting that a cultural change will take place, understanding all
enterprises the changes that this brings.
and analyzing the digital transformation of the companies in the
country, there is a considerable delay compared to other countries,
so it is evident that at this time companies now have two
challenges:
1. face that they did not have a digital transformation in time
2. the market is already covered by companies that are already
 digitized.
Reason why companies should focus on starting with cultural
transformation, ´playing “we are going to change and do things
differently”, always maintaining the essence, spirit, knowledge and
experience with which we have been working so far.

Analysis of the Article Chart

Student name Johnny Ordoñez Arteaga

Article Tittle Transformación digital en Colombia

Article Image

References Transformación digital en Colombia. (2019). Recuperado de

https://computerworld.co/transformacion-digital-en-colombia/
A solution to the problem must be found, with this change of
digital transformation to companies it would help digital marketing
Relation of the article and electronic commerce, it would help companies to be more
with the problem of competitive, guaranteeing customers ease, satisfaction and
digital transformation expectations, helping to exponentially increase sales , would
in Colombian increase The culture of innovation that guarantees future success,
enterprises employees will have a greater intellectual capacity with quality
teams and will be at the level of other foreign companies that
manage the digital age, this improves research and development
production, sales, marketing , human management, customer
service, quality and finance, allowing the analysis of large amounts
of data that are produced in all areas of the company, allowing a
strategy according to needs.
Student name Gloria Vanessa Lopez

Article Tittle Colombia is without a good digital transformation

Article Image

References TRANSFORMACION DIGITAL; Min Tic (2019); copyright 2020 el tiempo

casa editorial.
Recuperado de: https://www.eltiempo.com/mas-contenido/la-
transformacion-digital-al-servicio-de-las-empresas-colombianas-374276

In Colombia, companies can access different programs, such as the one for
Relation of the the Digital Business Transformation Centers (CTDE). This transformation
article with the ", in the case of the private and public sector, allows to optimize the
problem of production processes and make them more competitive. Any company in
digital the country, whether large, medium or small, can make digital
transformation transformation a transversal axis in all its areas.
in Colombian its benefits are the expansion of the market, which generates an increase in
enterprises the number of clients and sales; optimization of processes and resources.
Currently, there are 18 CTDEs distributed in the different regions of the
country, where nearly 20 thousand businessmen have been attended to and
9,190 diagnoses of the level of digital maturity have been made.
Strategies are being implemented that is aimed at the implementation of
electronic commerce in companies
 RESEARCH JUSTIFICATION DESCRIPTION DIAGRAM ONE PER
GROUP
Justification to solve th problem
Global justificationof digital
transformation in Colombian enterprises?
Predictions of economic growth in Latin America correctly predicted a significant
reduction. Against this backdrop, it was considered an important challenge for the
entire region to adopt digital transformation processes that would allow companies
and society in general to overcome this economic trend. Studies conducted in the
American market show how the leading companies in digital transformation processes
have margins 8% higher than those in the same industry that are lagging behind in the
adoption of this transformation.

National justification
Colombia, along with Chile, are the Latin American countries that have invested
the most in technology in the region and are emerging as the best prepared to
face this transformation. However, as it has been established (gA Center for
Digital Transformation, 2016), investment in technology in Latin America has not
been transferred to a competitive advantage of its organizations. That gap is
explained in that the digital transformation is not only buying technology;
implies, as some of the definitions of digital transformation presented in the
conceptual framework illustrate, that the adoption of this technology is
accompanied by a refining of processes, an organizational restructuring and
212032_44

constant training of human resources in the company .

Industrial Engineering justification

The arrival of the fourth industrial revolution is already a reality in the
transformation of business models. This is what reflects that more than 98%
of entrepreneurs consider it important to promote the use of emerging and
digital technologies in their companies. Since through digital implementation
the production processes will be more successful. This does not imply
systematizing and automating a process with precarious technologies, it must
have a certified and certified system that provides the necessary guarantees
and their compliance

References
Kuada, J. E. (2012). Research Methodology : A Project Guide for University
Students (pp 40-41).Frederiksberg C [Denmark]: Samfundslitteratur Press.
Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=503632&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_38
 BIBLIOGRAPHY

- Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit (pp 84-87).

Retrieved from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=edslive&scope=site&ebv=EB&ppid

=pp_C1

- GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the

Evaluation of Intangible Assets. (pp 373–376). Retrieved from

http://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=lgs&AN=126542114&lang=es&site=eds-live&scope=site

- Kuada, J. E. (2012). Research Methodology : A Project Guide for University Students (pp

40-41).Frederiksberg C [Denmark]: Sam funds litteratur Press. Retrieved

from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=503632&lang=es&site=edsive&scope=site&ebv=EB&ppid=

pp_38

- Mc Manus, J. P. (2012). Intellectual Property: From Creation to Commercialisation: A

Practical Guide for Innovators & Researchers. 16. Valuation of Intellectual Property.

Retrieved from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=1008965&lang=es&site=edslive&scope=site&ebv=EK&ppi

d=Page-20
- Market Approach to Business Valuation, Retrieved from

https://xplaind.com/437797/market-approach