VALUATION AND NEGOTIATION OF TECHNOLOGY

STEP 2 - CREATE VALUE FROM TECHNOLOGIC INNOVATION

PRESENTED BY:

JOHNNY ORDOÑEZ ARTEAGA

TUTOR

DANILO CARDENAS

GROUP: 212032_44

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA

MARCH 2020
 INTRODUCTION

The purpose of this document is to acquire knowledge of the fundamental concepts of

technological valuation and negotiation corresponding to unit 2, Valuation of intangible assets,

Method of valuation of the income approach, Method of valuation of real options, Method of

valuation of the cost approach, Market approach valuation method

It is developed from the information provided, understanding the fundamental concepts, in which

the elements proposed in the activity guide can be identified.

 OBJECTIVES

- Analyze and understand the valuations of methods, recognizing the market conditions for

technological innovations

- Finding a solution to the problem of study

-
TABLE OF CONTENTS
 DEVELOPMENT OF ACTIVITIES

Genially Video Presentation for each student

 Johnny Ordoñez Arteaga

https://view.genial.ly/5e77c7c92dc19c0de0054973/video-presentation-income-approach
 Danny Fabian Guacas

 Edison Alexander Rivera

https://view.genial.ly/5e738c1c8ab4a30f65048cf7/video-presentation-intangible-assets-
valuation

 GLORIA VANESSA LOPEZ

 Erika Alejandra Luna

 YouTube link for each student

 Johnny Ordoñez Arteaga

 Danny Fabian Guacas

 Edison Alexander Rivera

 GLORIA VANESSA LOPEZ

 Erika Alejandra Luna

 Analysis of the article chart for each student

Analysis of the Article Chart

Student name Johnny Ordoñez Arteaga

Article Tittle Transformación digital en Colombia

Article Image

References Transformación digital en Colombia. (2019). Recuperado de

https://computerworld.co/transformacion-digital-en-colombia/
A solution to the problem must be found, with this change of digital
transformation to companies it would help digital marketing and electronic
Relation of the commerce, it would help companies to be more competitive, guaranteeing
article with the customers ease, satisfaction and expectations, helping to exponentially increase
problem of digital sales , would increase The culture of innovation that guarantees future success,
transformation in employees will have a greater intellectual capacity with quality teams and will be
Colombian at the level of other foreign companies that manage the digital age, this improves
enterprises research and development production, sales, marketing , human management,
customer service, quality and finance, allowing the analysis of large amounts of
data that are produced in all areas of the company, allowing a strategy according
to needs.
 Analysis of the Article Chart
Student name Edison Alexander Rivera

Article Tittle
Colombia está quedada en transformación digital

Article Image

References Portafolio julio 30 de 2019 COPYRIGHT © 2020 EL TIEMPO Casa Editorial

Recuperado de: https://www.portafolio.co/economia/colombia-quedada-en-
transformacion-digital-532068

According to figures from the Digital Economy Observatory, it is estimated

that in Colombia only 11.7% of companies have a digital strategy, 23.1% are
Relation of the article thinking of implementing it and only 15.3% are measuring the impacts of this
with the problem of trend in their companies.
digital transformation These figures complement what is indicated by the Ministry of Information
in Colombian Technology and Communications (MinTIC), which states that micro, small
enterprises and medium-sized companies are key to the rise of the digital economy, since
they represent 99% of the business base and more than 80% of the country's
jobs. In this sense, the flag sectors of this process are the financial, transport,
industry and commerce.
Research Justification Description Diagram one per group

Justification to solve th
problem of digital
transformation in
Colombian enterprises?

Global justification
On paragraph maximum 200
212032_44

words (only one per group)

National justification
On paragraph maximum 200
words (only one per group)

Industrial Engineering
justification
On paragraph maximum 200
words (only one per group)

References
Use APA guidelines
 References

- Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87).

Hoboken, N.J.: Wiley. Retrieved from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_C1

- GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the

Evaluation of Intangible Assets. (pp 373–376). Contemporary Readings in Law &

Social Justice, 9(2). Retrieved from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site

- Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation:

A Practical Guide for Innovators & Researchers. 16. Valuation of Intellectual

Property. Oak Tree Press. Retrieved from http://bibliotecavirtual.unad.edu.co/login?

url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=1008965&lang=es&site=eds-

live&scope=site&ebv=EK&ppid=Page-__-20

- Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered from:

http://hdl.handle.net/10596/12322

- Portafolio julio 30 de 2019 COPYRIGHT © 2020 EL TIEMPO Casa Editorial

- Recuperado de: https://www.portafolio.co/economia/colombia-quedada-en-
transformacion-digital-532068