VALORACIÓN Y NEGOCIACIÓN DE TECNOLOGÍA - (212032A_761)

Unit 2: Step 2 - Create value from technologic innovation Students

Gerardo Ariza Álvarez: Cód. 79886149

Diva Chivata: Cód. 40218913

Carlos Enrique Vargas: Cód.79222715

Tutor:

Ingrid Tatiana Gómez

Group:

212032_32

National Open and Distance University - UNAD

School of Basic Sciences, Technology and Engineering.

April 2020.
 INTRODUCTION

With this work, it was possible to analyze how digital technology transforms

markets at national and international level. We observe the positive experience it

has and the impact on the country's economic and productive sector.

This activity investigates the different ways of creating value from technological

innovation.

as they are:

Valuation of intangible assets.

Income approach valuation method.

Real options valuation method.

Cost approach valuation method.

Market approach valuation method

 OBJECTIVES

General.

To evaluate the suitability of the different valuation methods

Specific objectives.

 To know the market conditions for technological innovations.

 To create value from technologic innovation

TABLE OF CONTENTS

Content
INTRODUCTION........................................................................................................2

OBJECTIVES..............................................................................................................3

General...................................................................................................................3

Specific objectives..................................................................................................3

TABLE OF CONTENTS..............................................................................................4

3. According to the topic selected previously, using the online tool Genially,

create a “Video Presentation” including:................................................................5

4.Record and post in YouTube a 2 - 3 minutes video where the student appears

himself with the hand draw billboard presenting in English the main aspects to

buy the computer program selected, mentioning...................................................5

5. Important to write a justification for the research..............................................6

Collaboratively, each group will continue with the diagnosis, therefore, each

student must read the following reference and search on internet different

sources to understand the justification definition in a research:..........................10

Bibliografía...............................................................................................................12
 3. According to the topic selected previously, using the online tool Genially, create a

“Video Presentation” including:

Student Genially link

Gerardo Ariza Álvarez
(Intangible assets valuation)
Diva Chivata
(Income approach)
Carlos Enrique Vargas
(market focus)
https://view.genial.ly/5e7b9200c6de020e08e69c56/vide
o-presentation-1-intangible-assets-valuation
https://view.genial.ly/59f90953fc317d171099fe42/interactive-
content-genially-sin-titulo
https://view.genial.ly/5e83f28a78f6e10e10c08572/presentatio
n-market-approach-valuation-method-carlos-vargas

4.Record and post in YouTube a 2 - 3 minutes video where the student appears

himself with the hand draw billboard presenting in English the main aspects to buy

the computer program selected, mentioning.

Student You Tube link

Gerardo Ariza Álvarez https://youtu.be/rceLRy2ty84
(ERP SAP)
Diva Chivata http://youtu.be/D1zmTw--n24?hd=1
(HELISA)

5. Important to write a justification for the research

Gerardo Ariza Álvarez

Analysis of the Article Chart

Student name Gerardo Ariza Álvarez
Article Tittle Colombia está quedada en transformación digital

Article Image

References Source of the article (Use APA)

Colombia está quedada en transformación digital
https://www.portafolio.co/economia/colombia-quedada-
en-transformacion-digital-532068
Relation of the According to a survey by the BDO firm, only 11
article with the percent of companies in the country are preparing on
problem of digital the subject.
transformation in In Colombia, a union must be achieved between the
Colombian government and small and medium-sized companies,
enterprises since they represent more than 90% of the business
base.
And these are the ones that do not have great resources
to invest in digital transformation.
The necessary regulations must be created so that small
and medium-sized companies can obtain benefits,
 whether from subsidies or less taxes.
otherwise, workers must be trained in the use of new
digital systems, with which they will understand the
oprotunity they offer for the growth of economic
income for companies.
In the market there are several technological digital
tools, which adjust to the needs of each company,
whether large, medium or small.
A better socialization of information on new digital
technologies must be carried out because our culture is
resistant to change

Diva Chivata

Analysis of the Article Chart

Student name Diva Chivatá Bejarano
Article Tittle Digital transformation, a challenge for companies in
Colombia

Article Image

Fabián Hernández, presidente CEO de Telefónica Movistar

y Carolina Navarrete, directora de B2B de la
compañía. Cortesía
References CONTENIDO DESARROLLADO EN ALIANZA CON
MOVISTAR
Actualidad
28 Mar 2020 - 9:00 AM
* Redacción Especiales
www.empresasmasdigitales.com
Relation of the Fabián Hernández, empresario Colombiano, he talks about
article with the
the importance of companies going digital and offers some
problem of digital
transformation in advice in this regard. So, if you have a Company or are
Colombian
thinning of creating it, it is time to fin dan ally and start this
enterprises
transformation.

This article is very interesting, Mr. Fabián Hernández is a

Colombian businessman who has a great deal of experience
in the business world and gives us his perspective on the
problems that Colombian companies afflict, in the article
he explains how small and large companies are assuming
the challenge of digital transformation, this makes
Colombia more profitable and manages to position itself as
a leading technology country.
The businessman Fabián Hernández explains to us what are
the barriers that different companies face when starting
their successful digital transformation shows how the
budget (59.2%), lack of culture (57.1%), ignorance
(55.4%), and lack of a clear business model (36.5%),
among others. These percentages are quite high, this makes
us think about how the country can invest more in
technology.
 The Movistar company has been working to support all the
digitization of the country, because technological
development is important in all areas. According to ANDI
 reports, 63% of companies have a strategy to go digital,
and Movistar wants to be part of that process so that no
company is left behind, this is the goal of businessman
Fabián Hernández
The business segment for Telefónica Movistar is a relevant
segment, as they represent 1.6 billion billing per year, this
corresponds to 33% of the company's income.

Analysis of the Article Chart

Student name Carlos Enrique Vargas Lara
Article Tittle DIGITAL TRANSFORMATION AT THE SERVICE
OF COLOMBIAN COMPANIES

Article Image

References La transformación digital, al servicio de las empresas

colombianas, fecha: 12 de junio 2019 , 03:58 p.m. recuperado
de: https://www.eltiempo.com/mas-contenido/la-
transformacion-digital-al-servicio-de-las-empresas-
colombianas-374276
Relation of the The process encourages the growth of all sectors through the
article with the use of new technologies.
problem of
digital Nowadays, the world demands that the digital transformation
transformation go much further. For this, it is necessary to look for new ways
in Colombian of doing business.
enterprises
Now, as the Ministry of Information and Communications
Technologies (MinTIC) and iNNpulsa Colombia tell us,
Within the digital transformation we see issues such as the
appropriation of information technologies which combines
leadership capacity and organizational change which
contributes to an improvement within the business model in
companies.

With these aspects we can see in the private sector where

production processes are optimized to make them more
competitive in such a way, new markets are reached and
customers are satisfied.

On the other hand, the public sector allows us to ask how,

through technology, we can better serve the citizen, ”said
Jehudi Castro, vice-minister of Digital Economy at MinTIC.

The main benefits for companies, whether small, medium or

large, can be:

An expansion in the market.

Increase in customers and therefore in sales.

Processes and resources are optimized.

A study is carried out on the new habits of the clients which

helps us to satisfy their needs, decisions are made in the best
way, the necessary innovation and a culture of change are
promoted.

On the other hand, this transformation not only favors

companies and contributions to the country's development.

Currently, there are 18 CTDEs distributed in the different

regions of the country, where nearly 20 thousand businessmen
have been attended to and 9,190 diagnoses of the level of
digital maturity have been made.

 This service, which is carried out free of charge, is carried out

with the support of regional partners, such as the chambers of
commerce, Fenalco and Acopi.
To benefit from these initiatives it is very easy to carry out the
process. Interested entrepreneurs can participate in the
different calls and information on the website of the Ministry
 of Information Technology and Communications are aspects
that all companies must keep in mind within the digital
transformation to be more competitive.

Collaboratively, each group will continue with the diagnosis, therefore, each student

must read the following reference and search on internet different sources to

understand the justification definition in a research:

 Justification to solve the problem of digital
transformation in Colombian enterprises?
The technological transformation in Colombian companies is
important for their permanence in the market.
Global justification.
Technological changes transform the world and the economy, new
technologies, new products, new regulations are born; This is a process that
increases the ability of human beings to solve problems.
A new process in which the current world is immersed. This new process of
change suggests that structures of the industrial stage are revealed and, as
in transformations old ones will be replaced by new ones that fit better with
the new one order.  It supposes a change in the investment analysis, as
these new investments (ICT) become analyzed under the concepts of NPV,
IRR or Cash-Flow discount
212032_32_Group number

National justification
According to the statistics, small companies have the lowest percentage in terms of
technology assimilation, large companies and SMEs have a better position in
statistics. the business sector is slowly gaining ground in the incorporation of
technology and business digital transformation, once this process begins, the
greatest impacts will be seen when Colombia assimilates, appropriates and takes
advantage of it
Companies must migrate to digital technologies, transform digitally, they must
adapt to the demand and supply of the market that is linked by technological
platforms. If entrepreneurs don't understand the change between old and new
sales flows, companies are going to die. Although a process of digital
transformation, first it is a cultural change.
It is important that they receive government support so that they do not fall into
illegality. Entrepreneurs and pymes are fighting for the State, independent of the
government in power, to do more to generate employment, growth and
entrepreneurship.
Industrial Engineering justification
ERPs allow the integration of the information flows of the different elements of the
company that facilitate the monitoring of the value chain. In this way we obtain
vertical integration of activities until it reaches the end customer. The systems
Integrated Management (ERP) are integrated management systems that allow give
support to all the processes of the company. For example, control economic-
financial, logistics, production, maintenance, human resources.

References
https://riunet.upv.es/bitstream/handle/10251/68911/MART%C3%8DNEZ%20-
%20LA%20TRANSFORMACI%C3%93N%20DIGITAL%20Y%20SU%20REPERCUSI
%C3%93N%20EN%20LAS%20EMPRESAS.pdf?sequence=7
http://www.digitalware.com.co/index.php/compania/ultimas-noticias/1281-
transformacion-digital-primero-es-lo-cultural
 Bibliografía

GHEŢA, I. M. (2017). Theoretical and Methodological Considerations Regarding the

Evaluation of Intangible Assets. (pp 373–376). Contemporary Readings in Law & Social
Justice, 9(2). Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=a9h&AN=126542114&lang=es&site=eds-live&scope=site
Mc Manus, J. P. (2012). Intellectual Property : From Creation to Commercialisation: A
Practical Guide for Innovators & Researchers. 16. Valuation of Intellectual Property. Oak
Tree Press. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=1008965&lang=es&site=eds-
live&scope=site&ebv=EK&ppid=Page-__-20
Cohen, J. A. (2005). Intangible Assets : Valuation and Economic Benefit (pp 84-87).
Hoboken, N.J.: Wiley. Retrieved from http://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_C1