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“Big Booty and the New Sexual Aesthetic.”

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Home > Big Booty Beauty and the New Sexual Aesthetic

Big Booty Beauty and the New Sexual

Aesthetic
By Myra Mendible [1] / American Sexuality Magazine [2]
January 5, 2009

The many names, affectionate and derogatory, we use in reference to female buttocks suggest the
range of ambivalent associations they elicit.

"Booty" holds the promise of illicit pleasures. "Fanny" desexualizes the female behind, turning it
into a sweet but inconsequential body part. The command to "get off your fanny" is less hostile
than "get off your ass." A "tush" is small and tight, a "rump" is round and fleshy, a "can" is fat
and lazy. Sander Gilman points out the "buttocks are an ever-shifting symbolic site in the body.
… Never do they represent themselves." Female buttocks function as metaphors for traits that a
society values or rejects. Their meanings vary between cultures and among ethnic groups; while
a bounteous butt may bring out disgust or disdain in some social circles, it evokes a range of
positive associations in others.

In mainstream U.S. culture, "bubble butts" have typically been associated with "lowly" subject
positions or "vulgar" sexuality. Calling too much attention to one's behind is considered uncouth
in polite society, a nasty reminder of forbidden or distasteful acts. A big butt is associated with
"unnatural" sex, excrement or the excess and physicality identified with "darker" races. This
body metaphor helps us constitute social identities and subject positions.

Like most females growing up in America, I learned early on that bodily attributes such as butt
size, hair texture, skin color and body shape could convey a woman's status and desirability.
During my teens, achieving the "all-American girl" look that graced the covers of fashion
magazines meant dieting the butt into submission. A woman's failure to rein in an unruly butt
connoted her lack of discipline and self-control, and by association, her inferior moral character.
It also marked her place in the social order: "high class" women did not carry excess baggage in
the trunk. A skinny ass identified you with the elegant and never too rich, never too thin social
elite; big butts with the mammies and maids.

But growing up in Miami, where Latinos compose a majority, meant that I also had to negotiate
another repertoire of butt metaphors and associations. While my American girlfriends dreamed
of acquiring bigger breasts, the Cuban women in my family stressed the value of a bounteous
derrière. Thus, in my Little Havana neighborhood, a generously endowed backside earned
appreciative glances or wolf whistles. I knew that the size and shape of my butt identified the
degree of my cultural assimilation. Thus buttocks registered a cultural divide: flat butts signaled
conformity to American beauty standards, voluptuous hips expressed ethnic pride.

To my mom, my refusal to put more meat on my bones seemed a deliberate form of rebellion,
another sign of my increasing distance from her native culture. Straightening my hair and
speaking without an accent helped downplay my ethnicity, but nothing screamed "Latinness"
like an unabashedly big ass. After all, my mother and her friends delighted in their fulsome
booties. A skinny ass provoked pitying looks from the matronly Cubanas, for whom it portended
sterile, passionless marriages and unfaithful husbands. But to their more assimilated daughters,
big culos were associated with "cubanazas" -- those too loud, too fat, "too Cuban" women who
were the butt of our jokes. An older generation of Cuban women considered abundant buns an
asset, but to those of us who came of age with Twiggy images, a fat ass was a shameful reminder
of our ethnic difference.

JLo Curves

In recent years, however, Americans have been enjoying a butt fling. Voluptuous female
buttocks have become a valuable commodity, exploited in advertising campaigns, music videos
and specialty men's magazines. This butt appeal has produced a profitable commercial market for
"bootyful" women. What sparked mainstream culture's lusty fondness for women with big butts?
Angharad Valdivia credits the famous JLo butt, arguing that Jennifer Lopez single-handedly
ushered in a butt focus within contemporary U.S. culture, intervening "into codes of beauty and
femininity, which until quite recently … relied exclusively on that nearly buttless look …" One
London magazine reported that Lopez's rounded posterior made "curvy bottoms trendy" and
created "a demand for silicone buttock implants" (Daily Mail 2003). In an article in Vanity Fair,
Ned Zeman claims that Lopez "created a phenomenon in which a pair of buttocks became, in and
of themselves, a cultural icon. Entire news articles would focus on The Lopez Ass, as if it were a
separate life-form."

What are we to make of this apparent notice of what plastic surgeons call the "gluteal aesthetic?"
Commenting on the popularity of Lopez's butt, Frances Negron Muntaner contends that it offers
"a way of speaking about Africa in(side) America." In Muntaner's reading, a big butt is an
"invitation to pleasures construed as illicit by Puritan ideologies, heteronormativity and the
medical establishment through the three deadly vectors of miscegenation, sodomy and a high-fat
diet." Further, Latinas are said to be embracing another standard of beauty and reclaiming, along
with Lopez, "a curvaceous Latin body."

Several critics express this optimism, maintaining along with Mary Beltran that for Lopez "to
declare beautiful and unashamedly display her well-endowed posterior ... could be viewed as
nothing less than positive -- a revolutionary act with respect to Anglo beauty ideals." Frances
Aparicio notes that the bodies of Jennifer Lopez and Selena (similarly marked by curvy bottoms)
have become symbols of ethnic pride. Given JLo's status as Hollywood's most highly paid Latina
actress, her abundant assets represent both figurative and literal booty. Thus while Lopez's
remark that she likes to accentuate her "curvaceous Latin body" may express ethnic pride, it also
signals the commercial viability of a voluptuous tush.
Racialized Bodies and Sexual Stereotypes

Buttocks have long been a source of cultural capital in the West, serving as emblems of sexual,
racial or ethnic difference. As Gilman and others have noted, difference is that which threatens
order and control, the polar opposite of our individual or group identity. Valdivia puts it this
way: "We can go so far as noting that Jennifer is represented in terms of her butt, and that her
butt represents ethnic difference."

It is therefore not surprising that all the gossip and craze inspired by the JLo butt reminded me of
another infamous butt -- that 19th century colonized rump belonging to Saartje Baartman,
dubbed by her masters and impresarios, the "Hottentot Venus." This young African woman's
steatopygia -- large, protruding butt -- served as a sign of all that perplexed, fascinated and
horrified Europeans in the early 1800s about their darker others. Displayed throughout Europe,
Baartman's sign value as alien body persisted even after her death at age 25. Doctors dissected
and preserved her genitals in glass jars, her large buttocks displayed for curious spectators eager
to see bodily evidence of the African woman's propensity to excess, deviant sexuality.

We should not underestimate the symbolic value of buttocks. Butt metaphors helped European
cultures categorize and describe their others, ascribing to bodily differences certain moral and
intellectual attributes. Gilman argues that, "Beginning with the expansion of European colonial
exploration, describing the forms and size of the buttocks became a means of describing and
classifying the races. The more prominent the more primitive …" (Making the Body Beautiful).
British culture, in particular, identified the buttocks with primitive or debased sexuality
(Havelock Ellis, Studies in the Psychology of Sex). Non-Western women were associated with
the "lower regions" of the body and characterized in terms of their abundant backsides.
Similarly, in American culture, the U.S.-Mexico border marked a figurative divide between
Northern mind and Southern body, rationality and sensuality, domestic and foreign. This bodily
trope culled associations between the lower body and the inferior, more primitive "under"-
developed "torrid zones" south of the border; it often served to rationalize U.S. military
interventions or corporate exploitation of Latin American labor and resources.

Brazilian Butt-Lifts and the Big Booty Look

But in today's transnational economy, the buttocks have become a precious commodity. Avital
Levy's documentary film, Bootyful World, which explores social attitudes toward female butts,
includes a brief interview with Dr. Anthony Griffin, a famous plastic surgeon who claims that
requests for his "Brazilian butt-lift" surgery have surpassed all other surgeries in popularity,
despite his $15,000-plus fee. Marketed as a sign of authenticity (of "real women"), big butts also
help sell a range of products. Literally expanding their target demographic, Dove's "Real Beauty"
advertising campaign featured full-bodied women in their underwear, prominent hips and thighs
in proud display. Nike's "Just Do It" campaign included a "Big Butts" promotion; full-page ads
featured a protruding female butt in profile. Big-butted models have even been gracing the pages
of fashion magazines that once catered exclusively to Kate Moss wannabes. As a result, women
without a sufficiently endowed behind are getting implants or buying butt reshaping cushions on
eBay.
Of course, hip-hop culture has consistently celebrated the physicality of a big butt, and many a
male rapper has sung the praises of a bountiful booty. As Tara Lockhart points out, Sir Mix-A-
Lot has earned a hefty profit with his 1992 song, "Baby Got Back" (which was re-released on the
2000 Charlie's Angels soundtrack). Sir Mix-A-Lot's lyrics situate the fondness for a big butt
"squarely within portions of the black community."

In this context, as in my Little Havana neighborhood, a woman with a generous posterior signals
an invitation to sexual pleasure. Several specialty men's magazines have sprung up to feed this
increasing market demand for models with ample booty. Unlike Playboy or Maxim, which cater
to "breast men," magazines like King, Sweets and Smooth appeal to men who covet women with
voluptuous derrieres. They sell "authenticity" as well, turning "booty love" into a sign of ethnic
masculinity.

"Urban men, we like butts, we like hips. It's a black and Hispanic thing," says Antoine Clark,
publisher of Sweets. Big booty isn't just profitable these days for magazine publishers, ad execs,
retailers and rap artists. Some women's careers now ride, literally, on their butts. African
American model Buffie the Body owes her fame and fortune to her huge butt. As a highly paid
model in men's magazines, Buffie has found her calling in life by embodying the fantasies of butt
lovers everywhere.

"People normally see the light-skinned, small girls … in magazines, and maybe they were just
tired of that and wanted to see something different, something real," she told Ben Westhoff in an
interview. "Even white guys are coming out of the closet, admitting their fetish for big butts!
They were just always shy about it, sort of scared, before I hit it big. But now there are people
from Switzerland, the U.K., Ireland and Canada who order calendars from me." Buffie concludes
that if it weren't for her big butt she "wouldn't have made all this money."

Body Politics of Michelle Obama and Hillary Clinton

Perhaps, as Erin Aubry Kaplan wrote recently in Salon magazine, "Lord knows, it's time the butt
got some respect." Noting that a protruding butt has been "both vilified and fetishized as the
most singular of all black female features, more unsettling than dark skin and full lips," Kaplan
goes on to celebrate the emergence of Michelle Obama's "solid, round, black, Class A boo-ta" on
the nation's political stage. With the election of Barack Obama, Kaplan argues, America finally
has a first lady with an unabashedly bounteous behind: "As America fretted about [Barack]
Obama's exoticism and he sought to calm the waters with speeches about unity and common
experience. … Here was one clear signifier of blackness that couldn't be tamed, muted or
otherwise made invisible." Kaplan rightly reminds us that, "Black women are not the only ones
with protruding behinds. … How many gluteally endowed nonblack women have been derided
for having a black ass? Well, Hillary [Rodham Clinton], for one."

It may well be that America's butt fling signals a growing acceptance of difference -- a desire to
broaden the repertoire of acceptable body types and beauty myths. If this celebration of fulsome
booty helps women move beyond the self-hatred and anxiety attached to body fat, or encourages
ethnic pride in women whose bodies have historically been pathologized and denigrated -- then
power to the butt, indeed. But then again, in a consumer society, fashion trends are short-lived,
 and the demand for novelty fuels profit. Will the buttocks be relegated to the margins of culture
once more, disavowed and disowned by a fickle mainstream culture? Either way, I'll still be
dreaming of a time when (to loosely paraphrase the Rev. Martin Luther King Jr.), women will be
judged by the content of their character and not the size of their butts. Now that would be truly
bootyful.

Myra Mendible teaches media and culture studies at Florida Gulf Coast University, where she is
chairwoman of the Literature and Languages Department. She has published widely in a variety
of peer-reviewed journals and is the editor of an interdisciplinary collection of essays, From
Bananas to Buttocks: The Latina Body in Popular Film and Culture (University of Texas Press,
2007).
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