MBA-Supply Chain Management-Batch 2019-21

Individual Assignment – Guidelines

Content Requirements:
Part – I

Develop an innovative product with your own idea for Indian market

Give a brief description of the developed product and with its need in the Indian market

Part – II

Identify the target market/segment

Identify the competitive strategic dimension (Cost or Quality or Speed or Flexibility) as per the
requirements of target market/segment and give reason for selection

Identify supply chain strategy (Efficiency or Responsiveness) and give reason for selection

Design and develop the following supply chain drivers in line with the identified supply chain strategy
and explain its contribution towards efficiency or responsiveness

 Facility
 Inventory
 Transportation
 Sourcing
 Information

Part – III

Design the criteria to measure the performance of the developed drivers i.e. measurement metrics

Give reason for the selection of metrics

Draw a distribution network design for the developed innovative product

Details of assignment submission

Date of submission: 10 /09/2020 by 10:00 pm

Submission file: Consolidated PDF file with all three parts

Submission type: Soft copy on LMS-Moodle SCM course page