1) Primary data research

It is a methodology used by researchers to collect data privately rather than collecting data
from existing researches.
Primary data is usually done for in depth analysis of a problem.
Ex: Research undertaken for decline in sale of a hair shampoo in recent months.
It can be done by preparing a questionnaire and taking a survey from the sample
population.

Secondary Market Research is a kind of research that uses the existing data either present
from previous research of a company or used it from online sources like google.
Ex: Research on launch of a new product in hair shampoo
It can be done by using old products sales/ old products.

3) Characteristics Of a good sample:

It should be representative of whole group or a population
Good sample should not have a systemic Bias
The confidence on sample should be higher than 95 percent
Sample design should fit in the budget
It should not have any sampling error

4) Types of Scales used in Attitude Measurement:

Numerical Scale

Verbal Scale

Ranking

Semantic scale