3.

McDonald's Industry
 Industry refers to the competitive environment a company operates in. In any
forces of competition: rivalry among competitors, barriers to entry, bargaining
power of suppliers, and the threat of substitutes. These five forces affect just h
   

 The fast food industry is highly competitive. Consumers make their purchasin
convenience. Customer loyalty isn't prevalent. We have numerous companies
King, Taco Bell, KFC, Jack in the Box, Sonic, and Wendy's. Competition also ex
The barriers for entry are low for the fast food industry. Meaning that a new co
Consumers make their purchasing decisions based on price and convenience, m
power. Suppliers also have bargaining power. With the higher energy and oil pr
have had an increase in prices as well. These higher commodity prices have reduced the
industry. Another problem is that with the intense price driven competition we can't pus
consumer. We must absorb the hit because of the extremely high number of substitutes
difficult market to to be successful at, but McDonald's still reigns supreme.
    
We are the largest fast food chain in the world. When consumers think of fast
History and prestige gives us an advantage against other chains. Prices have r
wealth's ability to take a hit on price margins and the international expansion m
sales. The numerous stores also satisfy consumers on convenience. Being in th
us to lock in certain suppliers at beneficial prices. Customers have remained sa
competitive strategy and it shows. McDonald's took $16.6 billion in company o
owns several chain restaurants at $9.84 billion.