(Please write your Exam Roll No.) Exam Rott No. O20, 248/,0... END TERM EXAMINATION SECOND SEMESTER [B.Com] MAY-JUNE 2016 ‘Paper Code: BCOM-102 Subject: Business Communication a @ ‘Time: 3 Hours ‘Maximum Marks: 75 ‘Note: Attempt any five questions. All questions carry equal marks. Define business communication and discuss its importance for global professionals. How does formal communication differ from informal communication? What do you understand by grapevine? Discus different structures of grapevine. “The grapevine cannot be completely eliminated from organizations. Explain. yo Why is it important to end a negative message on a positive note? Assume you are the (29 cy qQ customer support manager of a mobile phone manufacturing company. A particular ‘customer who had bought a mobile phone is facing problems and wants a replacement. However, replacing the phone is not possible for you. Write a letter to the customer to communicate the same. What is a blog? XYZ Corporation is a big enterprise employing more than 10,000 people. After the recession, many employees have been moving out. As the Head of Human Resource, you need to figure out their individual grievances. The employees have been very upset during their exit interview. The corporation already has an internal blog in place, and you decide to open it for discussion. Write the content that you would like to put in the blog. (a) What are the two most common purposes for giving oral presentations? _#e How can you get and keep the audiences” attention? “{o7'Non verbal signals can help the speaker to appear more confident while speaking. Explain. How does culture impact the workplace? Differentiate between etic and emit approaches to culture. ‘You are writing an email to a Japanese client. Would you prefer writing in an indirect mode or a direct mode? why? State whether the following are true or false with reasons(s): (@) There is no difference between group discussion and debate (b) The intimate zone for social interaction is reserved for colleagues (©) Indifferent facial expressions suggest confidence, while delivering a speech Write short notes on any two of the following:- (a), Communication skills for public relations LOS Types of interview _$9y Business communication via social newwork |