Professional Documents
Culture Documents
Baer, A.G. & Brown C., (2007). Adoption of E-Marketing by Direct-Market Farms in the
Northeastern United States
Narver, L. and Slater R. D, (1990). The PIMS Program of Strategy Research: A Retrospective
Appraisal, Journal of Business Research, 57 (May), 478-83.
Chaffey, D. and Smith, P. R (2013) E-marketing excellence; the heart of e-business. 55 Chaston,
I. & Mangles, T. (2003). Relationship marketing in online business-to-business markets:
A pilot investigation of small UK manufacturing firms. European Journal of Marketing,
37 (5/6): 753 – 773
Newbert, H. (2008). Pizza over the Internet: E-commerce, the Fragmentation of Activity and the
Tyranny of the Region. Entrepreneurship & Regional Development 1(16):41-54.
Saeidi, T. Darby, R., Jones, J. & AL Madani, G. (2014). E-commerce marketing: fad or fiction?
Management competency in mastering emerging technology. An international case
analysis in the UAE. Logistics Information Management, 16 (2): 106 - 113.
Day, J.C., Janus, A, and Davis, J. (2005). Computer and Internet Use in the United States: 2003.
U.S. Census Bureau and U.S. Department of Commerce, Economics and Statistics
Administration.
Pires.G.D, Stanton,.J,Rita, Paulo (2006). Consumer trust, perceived security and privacy policy:
Three basic elements of loyalty to a web site. Industrial Management & amp, 106 (5):
601 – 620
Castronovo.C, Haung, C. (2012). Consumer response to Web sites and their influence on
advertising effectiveness. Internet Research, 12 (4): 318 – 328 56
Evans, G. (2010), Cultures and Organizations: Software of the Mind, McGraw-Hill, New York,
NY.
Colwyn, J. (2014). Supporting the e-business readiness of small and medium-sized enterprises:
approaches and metrics. Internet Research, 12 (2): 139 – 164
Shrinivasn, R. Jutla, D., Bodorik, P. & Dhaliwal, J. (2015). Supporting the e-business readiness
of small and medium-sized enterprises: approaches and metrics. Internet Research, 12
(2): 139 – 164
Pauwels, A. and Van Ewijk (2014). The Marketing Mix of Integrated Marketing
Communication: A Move from the 4P's to the 4C's.
Alire, B. (2007) the use of the Internet as a critical success factor for the marketing of Welsh-
Agri food SMEs in the twenty first century, British Food Journal