NAME: OWAIS SHARIQ

REG# 38363

CAMPUS: MAIN

ASSIGNMENT: 01

SUBMITTED TO: DR. RUBINA JABEEN

Contents
Industry Analysis..............................................................................................................................................3
The Changing Market for Food Delivery.........................................................................................................3
The New Opportunity.......................................................................................................................................3
Growth Potential..............................................................................................................................................3
How has COVID-19 Affected Online Food Delivery Platforms?.....................................................................4
Competitor Data Collection Plan.....................................................................................................................4
Competitors Operations and Services:.............................................................................................................5
Identifying Key Gap.........................................................................................................................................7
Company Description Worksheet.....................................................................................................................8
Product & Service Description Worksheet.......................................................................................................9
SWOT Analysis Worksheet.............................................................................................................................10
Factors that negative Impact on Online Food Business.................................................................................11
Anticipate In the Short-term and Long-term Future.......................................................................................12

2
Industry Analysis
The market size for web based purchasing is reliably expanding as indicated by a report delivered by a versatile
overview organization Ansr.io , out of the 30 million web clients in Pakistan, 15 million utilize their mobile
phones to ride the Internet and a study did by The Express Tribune portrayed that practically 56% of the
respondents said they had made a buy on the web. Despite the fact that there are no official insights about the
internet business industry in Pakistan, specialists have assessed it to be over $25 – $30 million per year.

One of the famous methods of web based business is online food requesting; that is likewise developing quickly
extraordinarily in urban territories where the majority of the web clients exist. Over the most recent three years
food and eatery industry have seen a blast and outlets that bargain only in remove and conveyance
administrations like EatOye have seen a development in recent months. As indicated by industry sources the
market of online food requesting/conveyance worth Rs15 billion per year. Agreeing CEO EatOye deals in this
Ramadan (2015) expanded by 300%, foodpanda additionally recorded a 10% expansion in its portable
application visit.

Currently these services are limited to urban areas of country where most people have easy access to technology
and numbers of restaurants are also available and it is still growing day by day.

The Changing Market for Food Delivery

Online food-conveyance stages are extending decision and accommodation, permitting clients to arrange from a
wide cluster of cafés with a solitary tap of their cell phone.

Around the world, the market for food conveyance remains at 83 billion, or 1 percent of the absolute food
market and 4 percent of food sold through cafés and cheap food chains. It has just developed in many nations,
with a general yearly development rate evaluated at simply 3.5 percent for the following five years.

In any case, as in such a significant number of different segments, the ascent of advanced innovation is
reshaping the market. Purchasers acclimated with shopping on the web through applications or sites, with most
extreme accommodation and straightforwardness, progressively expect a similar encounter with regards to
requesting supper.

The New Opportunity

Now, the major parts in this classification likewise give the coordination to the eatery. This permits them to
open another section of the café market to home conveyance: better quality cafés that customarily didn't
convey. The new-conveyance players are remunerated by the café with a fixed edge of the request, just as with
a little level charge from the client. In spite of the greater expenses of keeping up conveyance vehicles and
drivers, the new-conveyance players accomplished.

Growth Potential
It also forms the basis of an efficient business that minimizes waste and operates at high levels of productivity
and efficiency.

 Create an organizational understanding of the quality service cost

 Implementing automated statistical process to control systems
 Maintain a high level of supply chain visibility
 Perform on regular basis
 Good customer relations

3
How has COVID-19 Affected Online Food Delivery Platforms?
Between April 8 and April 20,an online food conveyance overview among 3,606 customers (the two clients of
online conveyance administrations and non-clients) in the U.K., Italy, Brazil, and South Korea. The normal
period of clients in the overview is 45 with heavier clients of the stage more youthful than light clients. In light
of information from the outcomes, we investigated online food conveyance stage use, how it has changed given
the COVID-10 pandemic and whether current changes could be durable. In general, COVID-19 has had a net
positive effect on recurrence and spending on online food conveyance and most of new clients (57%) are
probably going to utilize it once more.

Competitor Data Collection Plan

Price Data can be collected from the application Data can be collected from the application
of bykea or careem. of Foodpanda.

The feature what Bykea/ Careem is Foodpanda and restaurants deliver the
Benefits/Features
providing the same but they are not food with careful handling but they do not
offering handle with care delivery option. deliver the homemade food.

Bykea/Careem has a large amount of scale
to earn profit by offering different services
Size/profitability
but our company is providing it with
specialization and it can stand us in a
separate category.
Food panda is collaborated with different
restaurants but as it is our indirect
competitor, we can make ourselves
separate in home cooked food delivery
service.

Foodpanda is in collaboration with the

Market strategy Strategy they offer is target general different restaurants so if any specific
customers but we’ll target the actual target restaurant’s food is preferred, then
market. foodpanda works. But we deliver the
home cooked food from customers’ home.

4
Competitors Operations and Services:
Bykea:
Bykea is an all in one app for transportation, logistics, and cash on delivery payments, The journey of building
affordable technology solutions that address rampant challenges in the transportation, logistics and payments
sector. The services help move people, parcels and payments efficiently in a safe, reliable and inexpensive way.
We utilize a bike as our mode of transport which outnumbers the cars by three times in Pakistan. It gets through
the congested streets and narrow alleyways of cities faster than a rikshaw or a car

Services Details
Delivery

Offer blazing fast parcel delivery services with live tracking. The contents are insured
Bykea

so you can have peace of mind when utilizing our delivery services
1.

How it Works:

FoodPanda:

If you wanted something simpler, so foodpanda made it. A small team of problem solvers, designers, thinkers
and tinkers, work around the clock to make online food ordering easy, fast and fun. foodpanda is on its way to
become the most powerful online food ordering service in Pakistan. The service is available in Karachi, Lahore,
Islamabad, Rawalpindi, Faisalabad, Sialkot, Multan, Hyderabad and Peshawar

foodpanda has online menus from the staggering selection of delivery restaurants around you. Simply enter
your area and search for cuisine type, restaurants or even price. The restaurant index also includes address and
delivery hours so you are never mislead. foodpanda App makes it all the more easy! Browse the menu on your
smart phone, select, check-out and voila!

Services Details
Foodpanda is a simple service to order food from a variety of restaurants online. Enjoy
Food Panda

different cuisines and flavours delivered to your door step.

2.

How it Works:

5
Identifying Key Gap
In local market, No company has offered credit terms payments especially in food businesses. They offered
cash on delivery/payment on spot and through alternate delivery channels.

Our company credit policy mentioned in below paragraph:

Credit policies;

 No in this industry there is no credit policy but the company will make an option for those who cannot
pay the service amount on the spot.
 Given 15 days’ credit terms.
 It may be extended maximum to one month.
 If there are more than 3 years customer relationship or got the services.
 Checking of new customers with consistency and loyal.
 Offering more consistent customers with many bonus and discounts.
 The slow pay customer and late payment offer a small discount for paying early. Trying to make it as
easy as possible in order to customer does not redundant our services.
 Offer a reasonable discount and installments to settle the outstanding.

6
Company Description Worksheet

Business Name Foodiffin ( Your Home Food)

Company Mission The mission is to serve valued clients with appetizing, delectable, fresh and balanced
Statement meals devoid of artificial flavors, preservatives, and colors to make their food
experience as homely as possible.

Brand Logo

Company The core values comprises of: • Best Service • High Performance • Quick service •
Philosophy/ Accessible location • Convenient • Low customer fears • Online ordering • Digital
Values delivery • Online queries • Digital payment

The vision is to open many more branches all across the city and maybe around the
Company Vision countries too, depending on our success.

1. The goal is to reach out to as many people as we can and our milestone would
be if we start generating more profit than our capital.
Goals & Milestones

2. Opening up a new branch across the city would be a goal; however, the
milestone would be to spread all around the province/ country.

• Office employees (Both local and Corporate Sectors)

Target Market • Target area’s I.I chundriarh Road, Shahr –e- Faisal, Gulshan and Defence.
• Target Customer: 300 to 350 per day initially ( as per expectations)

1. Food Panda
Industry/
Competitors 2. Bykea

7
Product & Service Description Worksheet

Business Name Foodiffin ( Your Home Food)

To provide homemade food to working people who are going to office and cannot eat fast
Product/ food etc., deliver the food to the customer by picking it up from their home and delivering it
Service Idea at the work place.

Product Logo

Special Best Service - High Performance - Quick service - Accessible location – Convenient - Low
Benefits customer fears - Online ordering - Digital delivery - Online queries - Digital payment

The credit policy of the company.

Unique  15 days’ credit terms
Features  Subscription on monthly basis.
 3 years customer relationship or got the services

Production and The company will only work on deliveries.

Delivery

Suppliers are the delivery boys or the people who will drop the food at the required spot. In
Suppliers other words, delivery men are the suppliers other than that no suppliers required.

The company will provide delivery services to those who want to eat homemade food in
Product/ their office and can’t eat it freshly. Deliver lunch boxes to people who are office going and
Service want to eat healthy food.
Description

8
SWOT Analysis Worksheet
Strengths Weaknesses Opportunities Threats
Product/ Service Lack of
More distance Less educated
Offering Simplicity and responsibility
between the pickup delivery staff can
Innovative among delivery
points earn
staff
Brand/ Marketing New way of Comparative
Attract hygiene Awareness for
thinking for our marketing can cost
preferred people different customer
service us
Staff/HR Less experienced
Limited staff, easy Staff as no one Lack of interest/ job
New way to learn
coordination providing such switching
service
Finance Difficult to agree on Un-expected
Low Operational
investment for Expandable expense could be
Cost
startup faced
Operations/ Online & call Different Face challenges to
Management Unavailability of
tracking make it experience can be manage in this
internet can disturb
easy given to the staff market
Market Data collection Once the cust. are
Monopoly of the takes time to reach filtered out, chain of Possible entry of
market the customer in the other cust. will be competitors
market started

9
Factors that negative Impact on Online Food Business
The Price of Fuel

When the price of fuel goes up, the suppliers who bring produce to fast food chains will charge them more in
order to cover the cost of transportation. This will adversely affect the prices customers pay for menu items

Employee Theft

You may not want to think about it, but many have high theft rates among their employees.

Staffs see an easy meal and take advantage of it.

Combat employee theft with a good system in place to track your orders. Take data backup often and know
exactly where your order is going.

High Wait Times

How long your customers have to wait for the order or service at affects your profit.

 Customers are waiting too long from the time when takes place their order. This is dead time when no
profit is being made.
 You don’t have enough staff on hand to take care of your customers. but it creates angry customers who
may not be back.
 High wait times are caused by overall poor customer service.

Take a long look at what’s causing your high wait times. Fine tune any processes that aren’t working well

Out Dated Application

Potential customers are looking for easy and fast reliable service. If your application isn’t up-to-date
and mobile-friendly, you’re going to lose business.

Make sure your application, system and menu are front and center on your application so you don’t
lose potential customers and in turn your profits.

10
Anticipate In the Short-term and Long-term Future
Can any of above strengths help with improving the weaknesses or combating the threats? If Yes, please
describe how below.
 Yes! For operating the business we have to make sure the check-mark option for picking and delivering of
tiffin. If the internet is disconnected, it will not be updated on application and customer gets worry for the
lunch. We have to check the availability of internet so that customer is satisfied.

Based on the information above, what are the immediate goals/next steps?
 As the business idea is innovative in the local market, I have to first conveyance the investors. After this
company need to hire the self-motivated and energetic staff.

Based on the information above, what are the long-term goals/next steps?
 The planning for its expansion from single customers to parties and events food delivery option where
different needy house wives can cook from their home and we’ll deliver to the destination.

11