Micromarketing strategy is used both by large firms that create specific segments within their customer

base as well as by small companies with limited resources that prefer to match consumers with highly
targeted products, promotions and prices by personalizing their marketing methods.

Micro Marketing is highly targeted, that is, all the marketer resources can be channeled towards it
market needs and demands based on their gender, location, ethnicity and interest etc. The growth is
usually user generated, although most marketing efforts is designed to promote user generated
contents, but micro marketing strategies tend to sow seeds in niche areas and allows adopters to handle
the market. Micro Marketing also tends to be practically cost effective, interms of the required
audiences, the campaigns covers less segment thus proved to be cost effective.

Micro marketing has it own problems too, since it does not cover a wide range of audience, it can result
in limited exposure thus increase the probability of missing the targeted audience. The other
shortcoming may include the time it usually require to design strategy, companies will typically spend
more per acquisition, the implementation and time to spread may be too slow.

As of strategy in www.mucharity.com, we will plan to run a unique marketing campaign to target most
religious leader across the United State, since our aim is to provide relief for the people in need across
the globe, a religious leader might thus serves an essential role in the redistribution of the information
and encouraging more people to offer a helping hand where it maybe needed since it is usually most
religion doctorine to give charity and religious leaders are the center voice in such gathering.