Cedrick M.

Ilao
N1D

LEARNING TASK 8-B

Answer the following questions;

1. What will be the ideal marketing strategy for this situation

There are various ways to promote a specific product in the market, but the most efficient
strategy in today's generation is to make use of the various platforms provided by social media in
order to advertise the product and communicate either directly or indirectly with other customers.
In addition to this, they need to conduct research on the audience that they are aiming for, the
location, the trend at the time, and their customers. When it comes to targeting audiences, they
need to establish a connection and confidence with new customers while also maintaining the
loyalty of their current customers. So, they need to concentrate on more contained regions first
before moving on to larger regions or locales. This is associated with investing in order to
examine the procedures on how to convince people to buy and promote as well as the Peanut
Kisses of Bohol in order to further expand the business.

2. What are the objectives of the marketing

The objective of marketing is to have a set path to walk down in order to gain new
customers, build connections with existing customers and clients, and boost sales of a given
product, specifically the Peanut Kisses, within a specific market or price range. These objectives
can be broken down further into subgoals. To increase the market share of an existing product or
service, or recoup lost ground in that market. In addition to the launch of a brand-new product or
product line.

3. What will be the marketing messages?

Get Yourself A Peanut Kisses That Will Satisfy You! - This marketing message gives
off the vibe that the product should be tried because it uses the term "satisfying," which suggests
that the peanut kisses are delicious. As a result, the customers may feel pushed to buy and try the
product because of the message's use of the term.

4. Will you use a marketing mix/promotion; strategy be used? If yes, what are these?

Yes, definitely! The marketing mix approach is extremely popular in this day and age due
to the fact that it can assist in gaining an understanding of what your company's product or
service has to offer to its clients. Furthermore, it assists in the development, planning, and
implementation of good marketing strategies, which are essential components of a successful
product offering. In addition to this, it enables organizations to capitalize on their advantages
while minimizing wasteful expenditures. So, advertising using a variety of different media is
necessary since the level of technology that we have these days means that if you promote in the
media, a large number of people will see this and boost your product as quickly as they can.
Following that is publicity, which is another method of communicating with the general public.
It is not a paid form of mass communication that entails eliciting a positive response from
purchasers by presenting commercially significant news in the mass media. Instead, the goal of
this form of mass communication is to increase sales. The final form of advertising is called
direct marketing, and it involves engaging with clients directly, meaning that there are no
intermediaries involved. Some examples of direct marketing are telemarketing, SMS marketing,
email marketing, and catalog mailings. Direct marketing is an efficient method that can be used
to reach a certain demographic or target group. Direct marketing has the potential to foster a
two-way connection and gives marketers a great deal of leeway in terms of customizing
messages to meet the requirements of the target audience.

5. Present a creative marketing communication message ( e.g. poster/infographic)