University of Bedfordshire

EXAM - SEM1 MAIN 22/23 - MAR034-3 - GLOBAL MARKETING STRATEGY - OCB

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Student ID - 2150350
QUETSION 03
1. It increases a brand's presence
One major advantage of global branding is that it allows companies to broaden their reach by
establishing a presence in several markets. By reaching out to people all over the world, they
increase their chances of becoming recognized everywhere and so attracting a broader
customer base than they would have if they had stuck to just one market. Increased brand
loyalty and increased sales and profits are two benefits of expanding a company's global
reach.

2. It can improve the effectiveness of a brand's products or services

The same way that a local enterprise grows and diversifies by expanding into new markets
and refining its advertising methods, a global brand may do the same by tailoring its efforts to
appeal to consumers throughout the world. Firms may reach a far wider audience with their
achievements, and new perspectives on where they might make improvements, with the help
of global branding. If businesses can satisfy a greater number of customers' demands, they
may be able to introduce more valuable goods and services.

3. It can increase a brand's competitive advantage

If a company can break into new markets overseas, more people will become familiar with its
products and services. This will allow them to outdo their rivals in terms of output, thereby
establishing themselves as market leaders. Leaders in any given market have a large
percentage of the whole market and can exert considerable influence as a result. There's a
chance they'll attract new clients and strengthen existing ones, too.

4. It has to potential to enhance a brand's value

Brands with a global following tend to command larger market shares. Companies can grow
their market share and revenue by expanding their worldwide brand's customer base. Gaining
a larger percentage of the market could boost the value of a brand. Customers that aren't as
price-conscious are more inclined to buy from more valuable organizations because of the
value they provide, rather than because of the prices they charge. Therefore, a business may
be able to raise prices without fear of consumer defection.
5. It increases opportunities in different parts of the world
Using global branding, companies may better serve their global clientele. What's more, it can
help them find markets where there are less obstacles to entry due to existing businesses. A
ridesharing firm that goes global with its branding might find it easier to get into a location
where public transportation is lacking and where there are few local competitors.

6. It enables brands to increase their investments

As businesses increasingly target consumers around the world, global branding has become a
viable strategy for justifying increased investments in advertising and promotion. Businesses
may be able to save money on advertising if they focus their efforts on a single, cohesive
campaign for the global market rather than developing many campaigns tailored to certain
areas or countries. In order to create a successful global campaign and to enhance efficiency,
larger organizations may decide to invest in a global advertising agency.

7. It can improve brand perception

An individual's impression of a brand is the sum of their rational evaluations and subjective
reactions to those evaluations. When successful, global brands can gain a favourable image
around the world, coming to symbolize excellence and respect in various parts of the world.
Global branding can also aid in expanding brand recognition, or the distinct impression
people have of a brand. Minimal, locally relevant adaptations of a global branding strategy
can be made for each region or country without damaging the brand's overall positive image.

8. It increases customer awareness and stability

The company's products or services and competitive advantages can reach a wider audience
through global branding. This knowledge could help companies streamline the creation of
successful retention strategies aimed at retaining existing clients. Worldwide branding
typically necessitates the incorporation of global trends by companies in order to effectively
engage with other customers. Brands with a global presence are more likely to pay attention
to regional trends and adapt quickly. This, in conjunction with enhanced external
communications, can help firms grow steadier and foster better client connections.
QUESTION 01
1. Utilise Social Media Platforms
The vast majority of individuals nowadays are on some form of social networking site,
making it impossible to ignore the phenomenon entirely. Many companies wouldn't be where
they are now without the help of social networking. Although publishing on social media may
seem daunting at first, you will discover that it gets more doable and attainable as you gain
expertise.You may, of course, engage a social media manager for assistance if you need one.
If not, just act naturally. Start by adding your products to lists, then leave feedback in the
comments. If you want your audience to get to know you and your business better, share
anything you think is relevant. The goal of social media marketing is to increase brand
awareness and website traffic by inspiring users to talk about a product or service on their
favorite social media platform. As a result of the increased visibility in social media search
results, SEO is impacted when users choose to share an article, photo, or video with their
followers. Connecting with other prosperous businesses and talking to potential new
customers face-to-face is possible on social media sites like Twitter, Instagram, and Snapchat.
What possible reasons may there be for ignoring reels? You might also use TikTok, a video-
sharing app popular among businesses who want to show customers how they handle logistics
like package shipment and inventory.

2. Get The Most Out of Email Marketing

Email marketing should strive to do two things particularly well: nurture leads and convert
them. However, it is not a question of chance whether or not spam filters would recognize
your message. Electronic mail marketing, or email marketing, is a computer-aided strategy for
reaching out to and persuading potential customers. Click-through and open rates are two
metrics used to gauge the success of email marketing campaigns, especially when those
campaigns are integrated into larger online advertising initiatives. We also suggest trying out
email marketing sequences. Email marketing is an integral part of every successful sales
funnel. Your mailing list subscribers will receive these messages automatically, and they
might serve as a great way to start a conversation with them. Keep the content of your
automated emails genuine and straightforward to show that you still care.
Use clicks and responses to divide your email list into subsets. When a person engages with
content by, say, clicking on a link, their interest in the topic is made clear. Make sure their
name is saved as a subscriber so you may send them promotional material in the future. It is
important to identify purchasers. Segmentation requires a thorough comprehension of the
preferences of your clientele and subscriber base. Send out test transmissions before making
them public. To be safe, split-test everything; you have no way of knowing what will work
best until you try it. By better understanding your customers' reactions, you can better engage
with them and sell to them.

3. Add A Personal Touch To Your Marketing Messages

Internet marketers may target certain demographics, market segments, and interest groups
with each message they send out. It is important to take advantage of the reality that not all
firms tailor their communications to the people they hope to influence. We're not just talking
about using first names in email greetings; you need to put yourself in the shoes of your target
audience to learn what they value, what turns them off, and what they hope to get from you.
Customers must believe that their individual experiences are being taken into account. Also,
automation is a great choice because it lets advertisers create ads that are tailored to each
individual searcher. Keep in mind that customers do not appreciate being inundated with
content, especially if it is not very pertinent to them. For this reason, being on time is always
crucial. Every interaction with your clients should result in mutually beneficial results, so
make sure your material is useful and easy to understand. In addition, it's important to keep in
mind that your customers' privacy and the transparency of your business practices are
cornerstones of any successful digital marketing strategy. Last but not least, it's important to
remember that successful personalisation is the result of efforts like behavioral segmentation,
which divides audiences into subsets according to characteristics like frequency of purchase,
abandonment of shopping carts, and time spent on non-converting pages.

4. Take Advantage of Co-branding, Affinity, and Cause Marketing

Co-branding, or collaborative branding, is a marketing tactic in which two or more companies
work together to promote a single offering to consumers. Since the combined credibility of
the brands raises the perceived worth of the product or service, buyers are often willing to pay
a premium for them. Potentially discouraging private label manufacturers from making a
similar product or service is the goal of co-branding.

On the other side, "affinity marketing" involves a partnership between a supplier company
and a community organization that serves a target market with shared interests, such as a
coffee shop that also sells baked products from a nearby bakery. A large number of successful
co-branding relationships already exist.

The reputation of a company can be strengthened and expanded upon through the use of cause
marketing. Cause marketing is a collaborative effort between a for-profit business and a non-
profit with the goal of bolstering charitable and social causes. Not to be confused with
corporate giving, which describes the precise amounts of money donated by a company that
can be deducted from taxes. Customers are more likely to buy from you if they believe your
marketing efforts are genuine and that you care about doing good in the world.

5. Start Blogging For Your Business

Anyone can start a blog thanks to the abundance of free blogging platforms available to those
who don't want to pay for an upgraded account. Blogging is a popular way to make money
online, and many people create their own blogs for this purpose. Your company needs a blog
immediately if you are a management and it does not already have one. But don't forget that
there are other blogging options available to you, such as guest posting on other, more well-
known blogs. The vast majority of individuals have formed a negative impression about
blogging because of a lack of exposure. If you don't know what you're doing, your website
will be nothing more than a faceless blog among millions of others. But it goes beyond than
just posting your thoughts online. To establish yourself as an authority, you need to start
publishing your thoughts. Put your writing on Medium and other similar platforms. You can
also use websites like Reddit and Quora to answer questions you feel confident in answering.
In return, I'll let you advertise your blog using LinkedIn's publishing platform. You can reach
a big number of people by publishing on any of these authoritative domains, which all
welcome submissions from anyone.