Social Media Marketing

Session : 06
LinkedIn Marketing
for Business
Why Business
Should be
on LinkedIn
LinkedIn is
Going through
Facebook 2012 moment
Why
Marketing Mix

Market

3 M
Message Medium
Target Audience
Demographics

Geographics

KYC Interests & Skills

BUYER Persona Challenges & Pain Points

LinkedIn
Complete your Page

Company
● Logo

● Overview

Pages ● Organization info

● Call-to-action button
LinkedIn Company Page
Case Study
● HCL Technologies : https://www.linkedin.com/company/hcl-technologies/

Case Study of HCL:

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/case-studies/pdfs/apac/HCL-Te
chnologies-Case-Study.pdf
 Convert Connections

Profits
to Profits
● Create Irresistible
Offers
● Keep Nurturing
Relationships on
Show me the Money! LinkedIn
● Make more offers
 Take the Right Action
& Consistent Action

● Make your Profile complete

Last but not

and compelling

the Least
● Generate business by
maintaining relationships

Let’s Go
and expanding your network

● Have a Daily Action Plan /

FUTURE-PROOF Checklist

● Top-Of-Mind-Recall : Be
visible daily without being
annoying
Golden
Nugget
 ● Talent Solutions
● Marketing Solutions
(Campaigns)

Tools
● Sales Navigator
(https://www.linkedin.com/sales/homepage)
● LinkedIn Learning
● Business Premium

Go Next Level!
Example : Linkedin Marketing Plan

● What to Share

● Objectives

● Key Metrics

● Action Items
SAMPLE : Linkedin Calendar
Tools
Demo
Social Media Marketing

Session : 06 : Q & A Time

Social Media Marketing Project

Session 1 & 2

● Industry
● Strategy : Market + Message
● Platform

Session 3 & 4

● Content Marketing Strategy

Social Media Marketing Project

Session 5 & 6

● LinkedIn Profile, LinkedIn Company Page

● LinkedIn Marketing Strategy