Campaign To Defend America 2008 Media Scripts

SCRIPT PACKAGE
Progressive Media
A Project of the Campaign to Defend America
January 24, 2008

We have received dozens of scripts with proposals for the work. Most of them focus on John
McCain as the ad creators saw that as the toughest challenge.
We plan on making at least six ads. If we want to make more, we can. For a process what I
would propose is the following.
1. Everybody reads and scores the scripts.
As you read the script give it a score of 1-5. A score of 5 is a “must-make” ad that you think
we should absolutely make unless we have other 5 ads that are better. A 4 is an ad you
think we should make but want to discuss or edit. A 3 is an ad to keep in mind but it needs
work. A 2 is an ad that doesn’t work right now. A 1 is a terrible ad that is a travesty of
creativity. So, score it 1-5. We aren’t going to be stuck on the scores but with 100 pages of
scripts it will help.
2. Choose one ad for Romney, Huckabee and McCain that you think we should make.
3. Choose up to five other ads you think we should make.
4. We will compile the results in our meeting tomorrow.
I added a Progressive Media page number to the top of each page. We should use these page
numbers for reference purposes.
Progressive Media 1 1/24
FTM 1/23/08
MIKE HUCKABEE
“DATING”
SCREEN: A DATING SERVICE, LIKE MATCH.COM
A video of a young woman. She talks directly to us.
YOUNG WOMAN
I’m breaking up with my current
President, right? So I’m looking
for someone else. And I meet this
guy, Mike Huckabee.
A PICTURE of MIKE HUCKABEE opens up next to her.
YOUNG WOMAN (CONT'D)

And he seems friendly, you know.
And he’s lost a lot of weight,
recently... anyway. But then he
starts talking. And he whispers
stuff like: “Wives should submit to
their husbands.” And “abortion is a
holocaust, even in cases of rape
and incest.” And “we should rewrite
the Constitution to conform to the
words of the Bible.” And I’m
thinking: whoa! You seemed so
promising!
(beat)
I guess it wouldn’t have worked out
anyway. One of my turn-offs is guys
who parole rapists because they
feel sorry for them, allowing them
to go out and kill other women.
“Guys who parole rapists.” apprears under her video, under

the heading “Turns-offs.”

Sorry, Mike Huckabee. I’m gonna
keep looking.
Title: “2008. Not Just a New President. A New Direction.”

FTM 1/23/08
HUCKABEE
“Impersonator”
INT. LIMBO (LIKE THE MAC ADS)
Two men: A GEORGE BUSH IMPERSONATOR, with a large political

button that reads “Mike Huckabee, “ and an average VOTER.
BUSH IMPERSONATOR
(hand outstretched)
I’m Mike Huckabee!
VOTER
Really? Cause you remind me of
someone else.
BUSH IMPERSONATOR
Nope. I’m Mike Huckabee. And I’m
running for President.
VOTER
Mike Huckabee?
BUSH IMPERSONATOR
Yup. And when I’m President, we’re
gonna keep our troops in Iraq until
we win. And in the meantime we’re
gonna crack down on stem cell
research, and on a woman’s right to
choose, and --
VOTER
-- You sound just like someone else
too.
BUSH IMPERSONATOR
Nope, I’m Mike Huckabush... I mean,
Mike Huckabee. And a vote for me is
vote for change.
VOTER
Change? Really?
Title:
Mike Huckabee? Huck No!
2008. Not Just A New President. A New Direction.

FTM 1/23/08
MIKE HUCKABEE
“Face Morphing”
A LARGE FACE OF MIKE HUCKABEE slowly MORPHS into the Face of

GEORGE BUSH... then back into the face of HUCKABEE... BUSH...
HUCKABEE...
VOICE OVER
Mike Huckabee wants to keep our
troops in Iraq as long as necessary
until we win. He supports George
Bush’s policies toward Iran and
Pakistan. He’s against stem cell
research, and a woman’s right to
choose. He doesn’t believe in
evolution. He’s not so sure about
global warming. Sound familiar?
(beat)
The Washington Post said Mike
Huckabee’s trying to “out-Bush” the
President.
The face ends somewhere in between: a Bush/Huckabee hybrid.
VOICE OVER (CONT'D)

Maybe we should just call him Mike
Huckabush.
Title:
Mike Huckabee? Huck No!
2008. Not Just A New President. A New Direction.

FTM 1/23/08
HUCKABEE
“Contradictions”
INT. LIMBO
A YOUNG WOMAN stands, holding a two-sided MIKE HUCKABEE mask,

on a stick, which she can turn to reveal either side. One
side has a smile pasted on it, the other, a frown.
YOUNG WOMAN
Mike Huckabee is so complicated. On
the one hand, he thinks it’s okay
to pardon convicted rapists because
he feels sorry for them.
(turns the mask)
On the other hand, he thinks rape
victims should be forced to have
their babies, even in cases of
incest.
(turn; smile side out)
On the one hand, despite the
evidence, he still believes there
are WMDs in Iraq.
(turn; frown side)
On the other hand, despite the
evidence, he’s not so sure about
global warming.
(turn; smile side)
On the one hand, he thinks the
Constitution should be rewritten to
conform to the Bible.
(turn, frown side)
On the other hand, he doesn’t
believe his own conduct needs to
conform to the Ethics Code of
Arkansas.
She turns to us. More serious now.

What do you call a man of such
fascinating contradictions? Just
don’t call him President.
Title: “Mike Huckabee? Huck No!!”

FTM 1/23/08
MCCAIN
“1000 Years”
INT. AN OFFICIAL LOOKING ROOM - DAY
A YOUNG MAN stands in front of a board, holds a pointer.
YOUNG MAN
John McCain has a plan to get us
out of Iraq. According to McCain we
will absolutely be gone from Iraq
by...
He pulls down on a screen. It flips up to reveal, written

large, the number 3008.
YOUNG MAN (CONT'D)

3008! And not one year more!
(beat)
That would be 992 years after the
end of his Presidency. Or... this
much...
Another screen goes up to reveal a CROSS SECTION of a

REDWOOD, with it’s tree rings marked.
YOUNG MAN (CONT'D)

... in tree rings.
He turns to us.., serious now.
YOUNG MAN (CONT'D)

If John McCain’s willing to wait
that long to end the war, how long
does he need to guarantee all our
children have health insurance? Or
end global warming?
(beat)
John McCain? Not in a million
years!
Title: “2008. Change. NOW!”

FTM 1/23/08
McCain
“Change”
INT. A ROOM
A CHARMING YOUNG MAN sits behind a desk. A GLASS JAR next to

him.
YOUNG MAN
John McCain wants you to think he
stands for change. Hmmm.
(beat)
Let’s say George Bush is this one
dollar bill.
He hold up a ONE DOLLAR BILL.
YOUNG MAN (CONT'D)

Over the last five years John
McCain voted in support of George
Bush almost ninety percent of the
time.
CLINK. He drops a coin in the jar.
YOUNG MAN (CONT'D)

Last year, on Iraq, McCain agreed
with the President on every vote
that mattered.
(CLINK! CLINK!)
He’s supported George Bush on
immigration.
(CLINK!)
On privatization of social
security.
(CLINK!)
On health care. On gun control. On
abortion.
CLINK! CLINK! CLINK!
YOUNG MAN (CONT'D)

Which leaves...
CLOSE on a DIME.
YOUNG MAN (CONT'D)

That’s not much change, Senator
McCain.
2.
Title: “2008. Not Just A New President. A New Direction.”

FTM 1/23/08
JOHN MCCAIN
“DATING”
THE SCREEN: A WEB DATING SERVICE LIKE MATCH.COM
A video of a YOUNG WOMAN. She talks directly to us.
YOUNG WOMAN
I’m breaking up with my current President, right?
So I’m looking for someone else. And I meet this guy…
John McCain.
A Picture of JOHN MCCAIN opens up next to hers.
YOUNG WOMAN
And he seems nice, you know, different. He’s a
little old for me, but anyway… Then it turns
out… his favorite things? Staying in Iraq
for another hundred years! And privatizing social
security.
These get listed as favorite things under his picture: “Stay in Iraq for 100+
years.” “Privatize social security.”
YOUNG WOMAN
And his turns offs? Health insurance for America’s
children.
This gets listed as a turnoff: “Providing insurance for 10 million kids.”
YOUNG WOMAN
I said to him. -- someday I want to have kids
and make sure they have insurance. And he gets
really quiet and pulls away.
(beat)
So I tell him, you sound exactly like my current
President. You promised me you were different!... I guess

some guys’ll say anything to get you into
the voting booth.
(beat)
Sorry, John McCain. I’m gonna keep looking.

FTM
1/23/08
MCCAIN
“Dear John Campaign”
INT. A BEDROOM - NIGHT
A YOUNG WOMAN, writing a letter. We never SEE her face --

only her hands as she writes in longhand or picks up a framed
photograph of John McCain from her desk.
When we HEAR her voice, it is thoughtful and somewhat sad.
YOUNG WOMAN’S VOICE

Dear John, This is the hardest
letter I’ve ever had to write. I
really thought you were the one.
You had me fooled for a long time,
but now I see through you.
(then)
You haven’t been telling me the
truth.
INSERT
Archival footage of John McCain claiming that mission in Iraq

would be “easy.”

You don’t admit your mistakes.
Ever.
INSERT
Archival footage of McCain saying we should stay in Iraq --

even “if we’re there for 100 years.”

And honestly, I never much liked
your friends.
SERIES OF STILLS
Photos of McCain with Dick Cheney, Jerry Falwell, and finally

that truly horrific shot of McCain hugging George W. Bush.
2.
BACK TO SCENE

Please don’t try to convince me
things will be different. You’re
too old to change.
(beat)
Goodbye, John.
She lifts her pen from the page and then turns the framed
photograph of McCain face down on the desk.
Title: “2008. Not Just A New President. A New Direction.”

FTM 1/23/08
McCAIN
“ F airly Easy ”
BLACK SCREEN
ANNOUNCER
John McCain supported invading Iraq even before George
Bush did.
As, SUPERIMPOSED in extra large text:
Open letter to President Bush, 2001
“ . ..we believe we must directly confront Saddam,
sooner
rather than later. ”
--Senator John McCain
ANNOUNCER
Like Bush, McCain thought the war would be quick and
easy.
MCCAIN ON CNN:
Oversized chyron at bottom of screen reads “ 2002.”
MCCAIN
Success will be fairly easy.
MCCAIN ON ABC:
MCCAIN
The end is very much in sight.
IMAGE OF BUSH AND MCCAIN SMILING OR EMBRACING:

ANNOUNCER
Now Bush and McCain have changed their tune.
MCCAIN ON MSNBC:
MCCAIN
When I voted to support this war, I knew it was
probably going to be
long and hard and tough.
MCCAIN ON CBS
Oversized chyron at bottom of screen reads “ 2008”
MCCAIN
I don’t think Americans are concerned if we’re there
for 100
years or 1000 years, or 10,000 years.
ANNOUNCER
Really?
Title: “ B ush & McCain. Same Vision. Wrong Direction. ”
FTM 1/23/08
Romney
“DATING”
SCREEN: A DATING SERVICE, LIKE MATCH.COM
A video of a YOUNG WOMAN. She talks directly to us.
YOUNG WOMAN
I’m breaking up with my current
President, right? So I’m looking
for someone new. And I meet this
guy, Mitt Romney.
A PICTURE of MITT ROMNEY opens up next to her.

And he’s handsome. He spends more
time on his hair then I do on mine,
which is kinda... anyway... Then it
turns out.. his favorite things?
Keeping our troops in Iraq.
Drilling for oil in Alaska.
Enhanced interrogation techniques.
What does that means?
These get listed as “Favorite Things” under his picture:

“Keep our Troops in Iraq.” “Enhanced Interrogation
Techniques.” “Drilling for Oil in Alaska.”

And his turn-offs? Health insurance
for America’s children.
This gets listed as a “Turnoff”: “Providing Insurance for 10

Million Kids.”

I said to him -- someday I want to
have kids and make sure they have
insurance. And he gets really quiet
and pulls away.
(beat)
So I tell him, you sound exactly
like my current President. You
promised me you were different!...
I guess some guys’ll say anything
to get you into the voting booth.
(beat)
Sorry, Mitt Romney. I’m gonna keep
looking.
2.
Title: “2008. Not Just a new President. A New Beginning.”

Romney
“Factory”
EXT. ABANDONED FACTORY
Weeds sprout through the cracked asphalt of the empty parking lot, the
boarded up windows covered with graffiti, etc. A middle-aged MAN in
jeans and a work shirt enters frame, addresses camera seriously:
MAN
Mitt Romney calls himself a businessman. But the company he
started never built anything. Never made anything for people,
or provided any services. All it did was buy and sell other
companies, like this one… American Paper and Pad.
(The man casts a wistful look at the abandoned factory)
MAN
Once Mitt Romney took over, most of the people here were laid
off, saw their jobs go overseas. The ones who kept their jobs
had their wages and benefits cut. The company went bankrupt,
but somehow Mitt Romney walked away with a hundred
million dollars.
(beat)
Mitt Romney’s leadership wasn’t good for working people – it
was good for Mitt Romney. Now he’s applying for the most
important job there is. Before you hire him, check his resume.
Title: Mitt Romney Has No Business Being President

FTM 1/23/08
ROMNEY
“Help Line”
SPLIT SCREEN
On one side, a YOUNG WOMAN on a telephone. On the other a

YOUNG MAN, also on the phone, with the sign that says “HELP
LINE” over his desk.
YOUNG WOMAN
Hey, I’m America’s middle class.
YOUNG MAN
Hey, there, how can I help you?
YOUNG WOMAN
Well, I have this friend, this
guy... well, he says he’s my
friend... Mitt Romney?
YOUNG MAN
Uh-huh.
YOUNG WOMAN
Only... behind my back... he kinda
busted unions, and defaulted on
retirement benefits for his
employees, and laid people off
right before Christmas, plus he
believes in outsourcing American
jobs overseas.
YOUNG MAN
Ouch! I’m sorry.
YOUNG WOMAN
But he still says he’s my friend.
And now he wants me to vote for him
for President. What should I do?
YOUNG MAN
America’s middle class, where is
your self esteem? Is this Mitt
Romney really your friend?
2.
YOUNG WOMAN
... No.

FTM 1/23/08
Romney
“Mitt Can’t”
INT. LIMBO
A YOUNG WOMAN stands in front of a screen.
YOUNG WOMAN
When Mitt Romney was Governor...
An image of MITT ROMNEY, in a WHITE SUIT, teeth sparkling,

appears behind her on her right.

... he said he supported a woman’s
right to choose. Now...
An image of Mitt Romney in a black suit appears behind her to

her left. The other image fades.

...he’s changed his mind.
(beat)
The old Mitt Romney worried about
gun control and gay rights.
The white-suited Mitt reappears replacing the other.

He’s not to worried about those
things any more.
The black-suited Mitt takes over.

Before he ran for President, Mitt
Romney promised to fight global
warming.
(white-suited Mitt)
He’s nottalking about global
warming any more.
Both Mitts appear behind her.

Mitt Romney wants our support. But
why should we pick him when,
clearly, Mitt can’t commit.
2.
Title: “Mitt Can’t Commit!!”

FTM 1/23/08
ROMNEY
“House of Waffles”
EXT. AN ANIMATED RESTAURANT ALA IHOP
In the style of Jib-Jab. A MAN with MITT ROMNEY’S FACE.
ROMNEY
Welcome to Mitt Romney’s House of
Waffles!
And that’s what the sign on the building says: in bright

flashing lights: “MITT ROMNEY’S HOUSE OF WAFFLES.” He pulls
out a menu.
ROMNEY (CONT'D)
On this side of the menu, Romney
classics. Things I used to sell.
Like... a woman’s right to choose,
and stem cell research, and gun
control.
He flips the menu over.
ROMNEY (CONT'D)
On the other side of the menu,
things I’m serving up now! See? No
more choice, no more stem cells, no
more gun control.
A WAITRESS comes out of the restaurant with a platter piled

high with waffles.
WAITRESS
Looks like a lot of waffles to me,
Mr. Romney!
ROMNEY
(smiles; back to camera)
Come back tomorrow. Who knows what
I’ll be selling. Probably whatever
I think you’ll buy!
Title:
“Mitt Romney.
Some People Want to Be President Way Too Much!”

Campaign to Defend America

“Fatigues-McCain”
TV :30
Concept: Children training for war highlight the message of an endless religious
civil war.
VISUAL AUDIO
(Anncr: v/o)
How long will John McCain keep us stuck in

Iraq?
Should we start training our children now?
Title: McCAIN: MORE TROOPS TO IRAQ John McCain called for sending more
troops to Iraq. Just like George Bush.
Title: McCAIN: VOTED TO WASTE $486 And he voted to waste $486 billion – not on
BILLION education or health care – but on an
endless religious civil war.
Title: McCAIN: KEEP TROOPS IN IRAQ McCain even said we should keep our
FOR 100 YEARS troops in Iraq for 100 years. 100 years?
Title: John McCain.

JOHN McCAIN.
WRONG ON IRAQ. Wrong on Iraq. Wrong like Bush.
WRONG LIKE BUSH.

“Fatigues-Romney”
TV :30
Concept: Children training for war highlight the message of an endless religious
civil war.
VISUAL AUDIO
(Anncr: v/o)
How long will Mitt Romney keep us stuck in

Iraq?
Should we start training our children now?
Title: ROMNEY: MORE TROOPS TO Mitt Romney called for sending more troops
IRAQ to Iraq. Just like George Bush.
Title: ROMNEY: SUPPORTED BUSH And he supported Bush wasting $486 billion
WASTING $486 BILLION – not on education or health care – but on
an endless religious civil war.
Title: ROMNEY: 100,000 MORE TROOPS Now Romney says he wants the U.S. to
have 100,000 more troops for war.
Title:
MITT ROMNEY. Mitt Romney.
WRONG ON IRAQ.
WRONG LIKE BUSH. Wrong on Iraq. Wrong like Bush.

“Wrong Like Bush-McCain”
TV :30
Concept: McCain morphs into Bush and back again. Message: too close to Bush
on Iraq. Not the right kind of change.
VISUAL AUDIO
Fade up on a photo of John McCain and (Anncr: v/o)

push in. Slowly morph his face into Bush’s.
Title: JOHN McCAIN. Take a closer look at John McCain.
He’s just like George Bush.
Dissolve up photo of McCain on opposite On Iraq, McCain voted with Bush 100% of
side of screen and morph. Screen back the time.
background footage of Iraq.
Title: VOTED 100% WITH BUSH
Title: MORE TROOPS TO IRAQ He’s called for sending in more troops. Just
like Bush.
Title: VOTED TO WASTE $486 BILLION And he voted to waste $486 billion – on an
endless religious civil war.
Title: TROOPS IN IRAQ FOR 100 YEARS McCain even said we should keep our
troops in Iraq for 100 years. 100 years.
Leave up photos of McCain and Bush on John McCain. Wrong on Iraq. Wrong like
opposite sides of screen. Title: Bush.
JOHN McCAIN.
WRONG ON IRAQ. [Alt tag: John McCain. He’ll never change.
WRONG LIKE BUSH. Just like Bush.]

“Wrong Like Bush-Romney”
TV :30
Concept: Romney morphs into Bush and back again. Message: too close to
Bush on Iraq. Not the right kind of change.
VISUAL AUDIO
Fade up on a photo of Mitt Romney and (Anncr: v/o)

push in. Slowly morph his face into Bush’s.
Title: MITT ROMNEY. Take a closer look at Mitt Romney.
He’s just like George Bush.
Dissolve up photo of McCain on opposite On Iraq, Romney called for sending in more
side of screen and morph. Screen back troops. Just like Bush.
background footage of Iraq.
Title: MORE TROOPS TO IRAQ
Title: SUPPORTED BUSH WASTING He supported Bush wasting $486 billion –

$486 BILLION on an endless religious civil war.
Title: 100,000 MORE TROOPS Now Romney says he wants 100,000 more
troops for war.
Leave up photos of McCain and Bush on Mitt Romney. Wrong on Iraq. Wrong like
opposite sides of screen. Title: Bush.
MITT ROMNEY.
WRONG ON IRAQ. [Alt tag: Mitt Romney. He’ll never change.
WRONG LIKE BUSH. Just like Bush.]

“Money Talks-McCain”
TV :30
Concept: Animate the lips of Ben Franklin on a 100-dollar bill to highlight the
message of money wasted in an endless religious civil war.
VISUAL AUDIO
Fade up on a hundred dollar bill. Animate (Anncr: v/o)

the lips of Ben Franklin.
Hey, listen up. John McCain is wrong on
Iraq. Just like George Bush.
Title: McCAIN VOTED TO WASTE $486 McCain already voted with Bush to waste
BILLION $486 billion on the war.
Heck, he voted with Bush on Iraq 100% of

the time.
Title: McCAIN: MORE TROOPS TO IRAQ And now that we’re bogged down in an
endless religious civil war, he’s called for
sending more troops. K-ching. Just like
Bush.
Title: McCAIN: TROOPS IN IRAQ FOR McCain even said we should keep our
100 YEARS troops in Iraq for 100 years.
And guess who pays?

Title:
JOHN McCAIN. John McCain. He’s wrong on Iraq. Wrong
WRONG ON IRAQ. like Bush.
WRONG LIKE BUSH.

“Singing Weasel” JUST FOR FUN
TV :30
Concept: An animated fake weasel strums a guitar and sings. Too close to Bush.
VISUAL AUDIO
Fade up on an animated singing weasel, (Singing, to the tune of Pop Goes the
strumming a guitar next to a TV showing Weasel)
McCain and Bush mugging it up. Titles run
like a sing-a-long. John McCain is just like Bush. He votes
with Bush on Iraq.
He wants to send more troops over there.

And never bring them back.
He’ll keep troops there for 100 years.

That’s what he says.
It’s $120 billion a year. Thanks Johnny

Mac.
Weasel pops in a flurry of fur and
disappears, with only fur left.
Title: John McCain. Wrong on Iraq. John McCain. Wrong on Iraq. Wrong like
Wrong like Bush. Bush.
CAMPAIGN TO DEFEND AMERICA

TV :30
“HUCKABEE: MONUMENT”
NOTE: THIS IS A RETRACKING OF A SPOT PRODUCED FOR PEOPLE

FOR THE AMERICAN WAY. THE SPOT NEVER RAN.
LINK TO SPOT: http://webfiles.zimark.com/Visitors/Remakes/Monument.mov
VIDEO
WE ARE LOOKING AT THE WASHINGTON MONUMENT FROM MANY
ANGLES. AS THE CAMERA MOVES UP THE MONUMENT, WE REVEAL THAT
THE MONUMENT HAS BECOME A GIANT CROSS TOWERING OVER
WASHINGTON DC. THEN GO TO SUPER: MIKE HUCKABEE. TOO EXTREME
FOR AMERICA.
AUDIO
ANNOUNCER (VO): What would America look like if Mike Huckabee became
president? The wall between church and state would come down. The Constitution
would be amended to match the Bible. Women would become second-class citizens,
forced to defer to men, losing the right to choose. This is what Mike Huckabee’s
America will look like. Mike Huckabee. Too extreme for America.

TV :30
“HUCKABEE: WHITE HOUSE”
VIDEO
WE SEE A LITTLE GIRL. SHE LOOKS AT THE CAMERA AND ACTS OUT
THE CHILDREN'S RHYME: HERE’S THE CHURCH.
AUDIO
GIRL: Here is the church. Here is the steeple. Open the doors and see all the people.
VIDEO
A SHOT OF THE WHITE HOUSE.
AUDIO
ANNOUNCER (VO): Here is the White House. It's not a church. But Mike
Huckabee can't tell the difference.
VIDEO
CLIP OF HUCKABEE TALKING ABOUT AMENDING THE CONSTITUTION
AUDIO
HUCKABEE: It's a lot easier to change the Constitution than it would be to change the
word of the living god. And that's what we need to do — to amend the Constitution so
it's in God's standards.
VIDEO
THE WHITE HOUSE HAS NOW BEEN TRANSFORMED INTO A CHURCH.
AUDIO
ANNOUNCER (VO): Mike Huckabee. Too extreme for the Republican party. Too
extreme for America.

TV :30
“HUCKABEE: DINOSAURS”
VIDEO
OPEN ON TWO ANIMATED DINOSAURS EATING PLANTS
AUDIO
DINO 1: So, there's this guy walking around who insists the world is only 6000 years
old.
DINO 2: Instead of like 4 billion years old.
DINO 1: Yup.
DINO 2: What about all the scientific evidence that says otherwise?
DINO 1: He doesn't much believe in science. He says there’s no global warming. You
know the type
DINO 2: Who is this guy?
DINO 1: Mike Hucka someone. He's the Republican guy running for president.
Oh…Huckabee.
DINO 2: Those poor humans.
DINO 1: Sounds like they won't be around much longer either.
VIDEO
PHOTO OF HUCKABEE
AUDIO
ANNOUNCER (VO): Mike Huckabee. Just a little too extreme for America.

TV :30
“HUCKABEE: DUMOND”
VIDEO
WE SEE AN AMBULANCE. EMERGENCY ROOM DOORS SWINGING OPEN, A
STRETCHER GOING BY.
AUDIO
SFX: SIRENS. DOORS OPENING. HOSPITAL SOUNDS.
ANNOUNCER VO: In America, a woman is raped every 6 minutes. Yet Republican

Mike Huckabee wants a constitutional ban on all abortions, even in the case of rape or
incest.
VIDEO
WE SEE A BUILDING. THE SIGN SAYS: ARKANSAS STATE PRISON. WE
SEE A DANGEROUS LOOKING MAN WALK OUT. THE SCENE REPLAYS
OVER AND OVER WITH DIFFERENT SCARY CHARACTERS WALKING OUT.
THEN A SHOT OF WAYNE DUMOND
AUDIO
ANNOUNCER VO: Yet when he was Governor, Mike Huckabee was granting
clemency to a criminal every four days. One of them, Wayne Dumond, was a
convicted rapist who raped again and murdered after Huckabee released him.
VIDEO
PICTURE OF HUCKABEE.
AUDIO
ANNOUNCER VO: If he’s President, no woman in America can feel safe.

TV :30
“HUCKABEE: ROCKS”
VIDEO
OPEN ON VIEW OF THE AUSTRALIAN OUTBACK.
AUDIO
ANNOUNCER (VO) (FRIENDLY, MATTER OF FACT): Scientists have found rocks
in Australia that are over 2 billion years old.
VIDEO
CUT TO A SHOOTING STAR.
AUDIO
ANNOUNCER (VO): Meteorites, formed the same time as Earth, are about 4 billion
years old.
VIDEO
CUT TO SHOT OF A T-REX SKELETON IN A MUSEUM TOWERING OVER
PEOPLE
AUDIO
ANNOUNCER (VO): And we know T-Rex roamed the earth 68 million years ago.
VIDEO
CUT TO A STILL OF MIKE HUCKABEE.
AUDIO
ANNOUNCER (VO): Then there’s Mike Huckabee. He’s 52 years old. He’s a
minister. And he’s certain the earth is just six thousand years old.
For even more extreme ideas from Mike Huckabee, log onto Huckistan.com.
VIDEO
SUPER: HUCKABEE. TOO EXTREME FOR AMERICA. www.huckistan.com

TV :30
“HUCKABEE: X-TREMIST”
VIDEO
OPEN ON A SUPER SLOW-MOTION SHOT OF A SPINNING GLOBE. WE
DISSOLVE TO CLOSE-UPS OF VARIOUS COUNTRIES AS THEY SPIN BY:
IRAN, SAUDI ARABIA, SYRIA, AFGHANISTAN, ETC.
AUDIO
ANNOUNCER (VO): There are countries that believe that women are inferior to men;
where there’s no barrier between church and state.
VIDEO
THE GLOBE KEEPS SPINNING, BUT SUDDENLY A HAND COMES IN AND
STOPS THE GLOBE ABRUPTLY. WE SEE WHERE IT STOPPED, AND WE’RE
LOOKING AT THE U.S.
AUDIO
ANNOUNCER (VO): And believe it or not, Mike Huckabee thinks the United States of
America should be that kind of country.
VIDEO
CUT TO: USA TODAY AD. MOVE IN ON HUCKABEE’S SIGNATURE UNTIL IT
FILLS THE FRAME.
AUDIO
ANNOUNCER (VO): He signed a newspaper ad that said women should be the
servants of their husbands. And here’s what he wants to do to our Constitution.
VIDEO
CLIP OF HUCKABEE
AUDIO
HUCKABEE: And that's what we need to do — to amend the Constitution so it's in
God's standards
VIDEO
FREEZE AND MOVE IN ON HUCKABEE. AN X ACROSS HIS FACE. NEXT TO
IT THE LETTERS: TREMIST. SPELLING: X-TREMIST.

TV :30
“MCCAIN: MCSAME”
VIDEO
TWO PHOTOS: ON THE LEFT, BUSH. ON THE RIGHT, MCCAIN.
AUDIO
ANNOUNCER (VO): How does John McCain’s Iraq policy compare with George W.
Bush’s?
VIDEO
THE WORD “SAME” POPS ON IN RED.
AUDIO
ANNOUNCER (VO): How about McCain’s education policy?
VIDEO
THE WORD “SAME” POPS ON.
AUDIO
ANNOUNCER (VO): Extending tax breaks for the rich?
VIDEO
AUDIO
ANNOUNCER (VO): Letting American jobs go overseas?
VIDEO
AUDIO
ANNOUNCER (VO): Hmmm. Maybe it’s time for some truth in advertising:
VIDEO
BUMPER STICKER/LOGO CHANGES FROM “McCAIN IN ’08.” TO “McSAME
IN ’08.” (WITH “SAME” IN RED)
AUDIO
ANNOUNCER (VO): We need change. Not the McSame old thing.

TV :30
“MCCAIN: ONE VOICE”
NOTE: THIS WORKS FOR ROMNEY AS WELL.
VIDEO
OPEN ON MCCAIN AT A RALLY. AFTER HE SPEAKS A FEW WORDS, WE
HEAR BUSH'S VOICE DUBBED IN, SO IT LOOKS LIKE MCCAIN SPEAKS
WITH BUSH'S VOICE.
SUPER: WELCOME TO THE CAMPAIGN TO RE-ELECT BUSH.
WE GO FROM ONE SCENE TO ANOTHER, EACH TIME HEARING A BIT OF

MCCAIN AND THEN BUSH… ON IRAQ, ON THE ECONOMY.
SUPER: VOTE FOR BUSH. (CROSS OUT BUSH AND WRITE MCCAIN OVER
IT)
AUDIO
ANNOUNCER (VO): If you liked George Bush, you'll love John McCain.

TV :30
“MCCAIN: WRONG”
VIDEO
WE SEE PHOTOS OF THE DEAD IN IRAQ. OR A LIST OF NAMES. OVER WE
SEE SUPERED THE YEARS: 2003. 2004. 2005. 2006. 2007. 2008. WE SHOW
THE NUMBER OF DEAD ACCUMULATING ABOVE EACH YEAR.
AUDIO
ANNOUNCER (VO): Listen to Senator John McCain.
WE HEAR MCCAIN STATEMENTS OVER THE YEAR THEY WERE MADE.
MCCAIN-2003: We will win this conflict. We will win it easily.
MCCAIN-2003: The end is very much in sight.
MCCAIN-2005: I think the situation on the ground is going improve.
MCCAIN-2008: I don’t think Americans care if we’re there for 100 years or 1000 years
or 10000 years.
VIDEO
PHOTO OF JOHN MCCAIN.
AUDIO
ANNOUNCER (VO): Has anyone running for President ever been more out of touch
with the American people?

TV :30
“MCCAIN: ESCALATE”
NOTE: THIS IS A RETRACKING OF A SPOT CALLED ESCALATE,

PRODUCED FOR MOVEON IN 2007.
LINK TO ORIGINAL SPOT:

http://webfiles.zimark.com/Visitors/Remakes/escalate.mov
VIDEO
PAN ACROSS VARIOUS PHOTOS OF GEORGE BUSH AND JOHN MCCAIN
TOGETHER, AT TIMES CONSPIRATORIAL, AT TIMES EMBRACING.
AUDIO
ANNOUNCER (VO): John McCain just loves George Bush. They have the same
failed policy on Iraq. John McCain has the same policy on tax cuts for the rich. He has
the same policy as George Bush for letting American jobs go overseas.
MCCAIN: I think the President has led with great clarity and I think he’s done a great
job leading the country.
VIDEO
CUT TO UNFLATTERING PHOTO OF JOHN MCCAIN. OVER PHOTO,
AUDIO
ANNOUNCER (VO): John McCain? No. John McSame.

TV :30
“MCCAIN: MCSHAME”
NOTE: THIS IS A REWRITE OF A SPOT THAT RAN FOR MOVEON IN 2006.

WE COULD USE TOMAS YOUNG, THE VET IN THAT SPOT, OR ANOTHER
VET IN A WHEELCHAIR.
LINK TO SPOT:
http://webfiles.zimark.com/Visitors/Remakes/cuttingvetshealthcare.mov
VIDEO
OPEN ON A YOUNG MAN SPEAKING TO CAMERA FROM A SEATED
POSITION IN HIS KITCHEN. WE ARE LOOKING AT HIM ACROSS THE
KITCHEN TABLE. WE WILL CUT AWAY TO INSERTS OF HIS DOG TAGS AND
PURPLE HEART AND PHOTOS ON THE REFRIGERATOR OF THE YOUNG
MAN IN A MILITARY SETTING.
AUDIO
MAN: In Iraq, I watched everyone’s back and trusted that the politicians who sent me
would watch mine. Then, I get home, and I find out that John McCain voted against
closing corporate tax loopholes to pay for increased health benefits for veterans like me.
That may make sense from where he sits in the Senate…
VIDEO
CAMERA PULLS BACK TO REVEAL THAT THE MAN IS SPEAKING FROM A
WHEELCHAIR.
AUDIO
MAN: …But not from where I’m sitting.
VIDEO
MAN WHEELS HIMSELF OUT OF FRAME. OVER EMPTY KITCHEN, SUPER:
JOHN MCCAIN. AS THE ANNOUNCER TALKS, THE NAME BECOMES JOHN
MCSHAME.
AUDIO
ANNOUNCER (VO): Supporting an endless war? But voting time and again against
veterans?
We should call him John McShame.

TV :30
“MCCAIN: BIRTHDAY PARTY”
VIDEO
OPEN ON A 9-YEAR-OLD’S BIRTHDAY PARTY. HIS FRIENDS ARE
STANDING AROUND THE CAKE (WHICH HAS A BIG “9” ON IT) SINGING
“HAPPY BIRTHDAY”. THE BIRTHDAY BOY IS AN ADORABLE 9-YEAR-OLD
WEARING A HAT.
IT’S SHOT VERY MUCH LIKE A PARENT WOULD SHOOT IT — ROUGH,

HANDHELD.
SUPER: BEN GOODING. BORN FEBRUARY 11, 1999
WE NOW SEE A SERIES OF SHOTS AS THE BOY GROWS UP:
BEN AS A HIGH SCHOOL GRADUATE
SUPER: GRADUATED HAMILTON HIGH SCHOOL, JUNE 2017
BEN AS A NEW RECRUIT
SUPER: JOINED U.S. ARMY, SEPTEMBER 2017
AUDIO
ANNOUNCER (VO): John McCain says if he’s president, U.S. troops will be in Iraq
for the next 10 years, 20 years, with no end in sight.
VIDEO
BEN IN A HUMVEE
SUPER: POSTED TO IRAQ, FEBRUARY 2018
POST-EXPLOSION SCENE
SUPER: WOUNDED BY ROADSIDE BOMB, AUGUST 2018
PHOTO OF MCCAIN
SUPER: JOHN MCCAIN. IT’S GEORGE BUSH ALL OVER AGAIN.
AUDIO
ANNOUNCER (VO): John McCain? It’s George Bush all over again.

TV :30
“MCCAIN: DEAR JOHN”
VIDEO
WE’RE LOOKING OVER A MAN’S SHOULDER. WE SEE A PHOTO ON THE
DESK OF THE MAN IN UNIFORM. MAYBE DOGTAGS ON THE SIDE.
AUDIO
ANNOUNCER (VO): If there's anything worse than a soldier getting a Dear John letter,
it’s a soldier having to write one.
BOB VO: Dear John McCain. Of all people, I expected you to stand up for veterans.
VIDEO
NOW WE REVEAL THE FACES OF THE PEOPLE WHO ARE READING
EXCERPTS FROM LETTERS THEY ARE SENDING.
AUDIO
ANNE: But you failed us.
JOSEPH: You voted to cut health care funding for vets ___ times.
BOB: You voted against increasing death benefits for vets killed in active duty.
VIDEO
WE REVEAL THAT SOME OF THESE SOLDIERS WERE INJURED.
AUDIO
JOSEPH: You had the chance to increase our medical services by closing corporate tax
loopholes.
But you chose to protect the big corporations instead.
BILL: You should be ashamed of yourself. Sincerely, Corporal Bill Lyman, wounded
in Iraq, 7/6/2006
VIDEO
PHOTO OF MCCAIN.
SUPER: John McShame
AUDIO
When it comes to veterans, his name should be John McShame.

TV :30
“MCCAIN: COST OF WAR”
VIDEO
OPEN ON INTERIOR OF A RESTAURANT/COFFEE SHOP, THE KIND OF
PLACE YOU’D FIND IN ANY SMALL TOWN. IT’S A BUSY LUNCH HOUR.
A WAITRESS IS STANDING BY A COUPLE (LATE 30S) WAITING FOR THEM

TO ORDER.
AUDIO
ANNOUNCER (VO): Bush’s war in Iraq costs us almost $10 billion a month. Now
John McCain says our troops will stay in Iraq at least ten more years. Imagine what we
could do if we brought them home.
WAITRESS: Ready to order?
WOMAN: Yes, I’d like health coverage for the uninsured, 25 million college
scholarships and preschool for every child.
VIDEO
SHE WRITES THE ORDER DOWN.
AUDIO
WAITRESS: You, sir?
MAN: More port security, better cargo screening, and everything else the 9/11
commission recommended.
WAITRESS: Excellent choices.
ANNOUNCER (VO): John McCain can’t say no to George Bush. But you can say
“no” to John McCain.

TV :30
“ROMNEY: INSANITY”
VIDEO
CLIPS OF ROMNEY SPEAKING.
AUDIO
ROMNEY: I wouldn’t presume to present a plan different from that of the President.
ROMNEY: Support the commander in chief by putting in additional troops.
ROMNEY: My inclination would be more boots, not less boots.
ROMNEY: My plans are the same as General’s Petraus’ plans at this point…
VIDEO
SUPER: “Insanity is doing the same thing over and over and expecting different
results.” –Albert Einstein
AUDIO
ROMNEY: We would be nuts to get out before that job were done.
VIDEO
SUPER: MITT ROMNEY. FOUR MORE YEARS OF BUSH.
AUDIO
ANNOUNCER (VO): Mitt Romney. Think of it as four more years of Bush.

TV :30
“ROMNEY: DUMMY”
VIDEO
WE ARE LOOKING AT A TIGHT CLOSE UP OF MITT ROMNEY AS HE SPEAKS
TO CAMERA.
AUDIO
ROMNEY: I support adding five brigades in Baghdad.
VIDEO
PULL BACK TO REVEAL THAT MITT ROMNEY’S HEAD IS ON A
VENTRILOQUIST’S DUMMY’S BODY.
AUDIO
ROMNEY: The good news is, we’re winning
VIDEO
PULL BACK FURTHER. THE DUMMY SITS ON THE LAP OF NONE OTHER
THAN A GRINNING GEORGE BUSH.
AUDIO
ROMNEY: I support the commander in chief by putting in additional troops.
ANNOUNCER (VO): You may vote for Mitt Romney. But you’re gonna get George
Bush.
ROMNEY: I wouldn’t presume to present a plan different from that of the President.
VIDEO
CUT TO TITLE CARD. ROMNEY’S PICTURE MORPHS BACK AND FORTH
INTO BUSH’S.
AUDIO
ANNOUNCER (VO): Does this look like change to you?

TV :30
“ROMNEY: WHO SAID WHAT”
NOTE: THIS SPOT COULD WORK FOR MCCAIN AS WELL.
VIDEO
WE SEE A GRINNING GAME SHOW HOST STANDING BEFORE A SCREEN.
AUDIO
HOST: Welcome to “Who Said What?” Let’s go.
VIDEO
TWO PHOTOS COME ON SCREEN, EACH WITH AN EMPTY CHECK BOX. ON
THE LEFT, A GRINNING GEORGE BUSH. ON THE RIGHT, A GRINNING MITT
ROMNEY.
AUDIO
HOST: Who said, “I support adding five brigades in Baghdad”, George Bush or Mitt
Romney?
VIDEO
THE BUSH BOX IS CHECKED. THEN THE ROMNEY BOX IS CHECKED
AUDIO
CANNED APPLAUSE.
HOST: Who said, “The good news is, we’re winning”?
VIDEO
AGAIN, THE ROMNEY BOX IS CHECKED. THEN THE BUSH BOX
AUDIO
A LITTLE LESS CANNED APPLAUSE.
HOST: Who said, “I will not walk out of Iraq until the job is done”?
VIDEO
AGAIN, THE BUSH BOX. AND THEN THE MITT BOX IS CHECKED.
“ROMNEY: WHO SAID WHAT”
PAGE TWO
AUDIO
NOW INSTEAD OF APPLAUSE, WE HEAR AN UNEASY CROWD.
HOST: And finally, who said, “It’s time for a change in this country.”
VIDEO
WE WAIT A BEAT, AND NO BOX IS CHECKED. FINALLY, BOTH PICTURES
DISAPPEAR FROM SCREEN, REPLACED BY THE WORD “CHANGE” WITH A
BOX NEXT TO IT. THE BOX IS CHECKED.
AUDIO
ANNOUNCER (VO): You did.
VIDEO
WE SEE ROMNEYS’ PICTURE. A RED DIAGONAL LINE COMES ACROSS IT,
SIGNIFYING “NO”
AUDIO
ANNOUNCER (VO): If you want change, you don’t want Romney.

TV :30
“ROMNEY: WORKER”
NOTE: THIS IS A RETRACKING WITH ONE ADDITIONAL SHOT OF A

ROMNEY BILLBOARD, OF A MOVEON SPOT CALLED “WORKER.
LINK TO SPOT: http://webfiles.zimark.com/Visitors/Remakes/worker.mov
VIDEO
WE FOLLOW A WORKER LEAVING A FACTORY LATE AT NIGHT. HE
PUNCHES OUT, DRIVES HOME. HE PASSES A BILLBOARD THAT SAYS
“ROMNEY FOR PRESIDENT.” HE COMES INTO A DARK HOUSE. HE LOOKS
AT A STACK OF BILLS. HE CHECKS ON THE KIDS WHO ARE ASLEEP.
THEN HE SITS ON HIS BED LOOKING AT HIS SLEEPING WIFE. HE’S THE
PICTURE OF A BEATEN MAN.
AUDIO
ANNOUNCER (VO): Times are tough. It’s tough to make ends meet. And all those
jobs going overseas. And Geogre Bush helping it happen. You hope things will
change. Then you find out Mitt Romney made his fortune buying up companies and
sending the jobs overseas. Bush. Romney. There’s no difference.
VIDEO
SHOT OF ROMNEY
AUDIO
ANNOUNCER (VO): ROMNEY. IT’S JUST FOUR MORE YEARS OF BUSH.
Re: A couple general points
1. We may want to start by attacking the attackers – Here they go again - go after
them for their background, negativity, pivot to their own hypocrisy or tie to
hypocrisy of the GOP candidate
2. We don’t have to swing for the fence on every spot – start by creating doubt –
create a thematic and build on it to create doubt over the course of a number of
spots – build a case
3. Create thematic message that are emotionally connecting – telling an effective

story or making the an illustrative point can open the door to more messaging,
create the message bag that we fill with subsequent issues/votes etc
4. Show – don’t just tell. Give voters examples of how McCain has been in
Washington too long or how he hasn’t been truthful about his record. Let them
draw their own conclusions. Use the website to credential.
5. Segment the message – if we don’t have an overall message that works – lets
figure out
what works with key segments first – an ad attack McCain on social security
privatization
may work with seniors or aging baby boomers. If the Social Security plan/vote
was 20
years and 6 years ago it helps make the point he’s from the past/ in Washington
too
long/too close to Bush message.
6. Use the Internet and inexpensive response media to make and reinforce the points
– flip
flop alert on You Tube
Possible message triangles next page

McCain
Part of the past – not looking forward Says one thing does another
Not just against change but rusted to the status quo Iraq Record
Old solutions to new problems – have him defend Not truthful on his long
record
votes from 20 years ago Has selective
memory on past
Create and capture hot head/“old coot” moments –
Says one thing does another
Part of the mess in Washington
Too close to Bush

For the wealthy/corporations and lobbyists
He’s raised and spent millions in political contributions from PACs
and Lobbyists
Bad for middle class people during a recession
Not doing his job Missed votes
Romney
Another out of control CEO Flip Flopper

Tax shelters Abortion
Layoffs Gays
Ethics Guns
Hurt workers Health Care
Phoney – Candor Problem
Not who he says he is – hunter, fruit loops
Has a problem with the truth

CAMPAIGN TO DEFEND AMERICA SCRIPT PACKAGE
John McCain
Script #1
“Becky”
VIDEO AUDIO
Photos of Becky playing Last March my daughter Becky
suddenly fell ill ….two days later she
died. We found out the hamburger she
had eaten was contaminated with e-coli.
Mother to camera I learned in Washington the food
industry has fought any attempts to
immediately shut down plants producing
contaminated meat.
Close up of Mother And in 1999 John McCain was the
deciding vote to allow meat-processing
Documentation of bill plants to continue to operate, even
SB 1988, 2000 though they’ve tested positive for
salmonella or e-coli.
www.twentysevenyearsinWashington.com John McCain has been in Washington a
long time, I urge you to look closely at
his record.
*money and politics can be added into this script

John McCain
Script #2
“Ecoli too”
VIDEO AUDIO
Teacher to camera Teacher: Salmonella, Ecoli
contaminants that can make your family
sick or even worse.
In 1999 John McCain was the deciding

vote to allow meat processing plants that
Documentation of bill tested positive for e-coli or salmonella to
SB 1988, 2000 continue to ship contaminated meat to
our schools and grocery stores.
Scroll the PAC contributions And over the last 27 years in Congress
John McCain has accepted thousands in
food industry PAC contributions.
Close up of Teacher John McCain has been in Congress a

long time, now’s the time to look at
www.twentysevenyearsinWashington.com what he did there.
John McCain
Script #3
“Privatize”
VIDEO AUDIO
McCain in front of Seniors Male Voiceover: As a Senator John
McCain has been pushing his plan to
privatize social security,
Footage of McCain and George Bush McCain supported George Bush’s plan
to use trust fund money to pay for tax
cuts.
McCain at Capitol And he even supported the Bush plan to

divert $1 trillion to individual retirement
accounts
Source: ARA, 2002
Seniors at table putting the trust fund at risk for
everyone.

McCain at Capitol what he did there.
John McCain
Script #4
“Stock Market”
VIDEO AUDIO
McCain in front of Seniors Male Voiceover: As a Senator John
McCain has been pushing his plan to
privatize social security,
Footage of McCain and George Bush McCain supported George Bush’s plan
to use trust fund money to pay for tax
cuts.
And he wants to take our money out of

McCain at town meeting the Social Security Trust Fund
and hand it over to Wall Street
investment firms to gamble in the stock
Source: ARA, 2002 market.
McCain photo in front of Wall Street image The same firms who invested hundred of
thousand of dollars in his campaigns.
Source: Open secrets

McCain at Capitol what he did there.
John McCain
Script # 5
“Hundred Year War”
VIDEO AUDIO
Black and white video and stills in rapid Ragtime music that builds
succession
Grainy Edison footage on New York circa

1908
WWI biplane
Flappers
Lindberg
Hindenberg
Roosevelt
USO Show
VJ Day
1950 Levittown
Elvis
Kennedy
Civil Rights
Beatles
Man On Moon
Nixon wave “V”
Disco
Challenger
Berlin Wall
Computer
Iraq troops
Cut to: Black and white footage of Music rings out

McCain at Forum in Derry NH, January 3, Audience Member:
2008 President Bush has talked about our staying
in Iraq for 50 years.
McCain VO:
“Make it 100 years…that’d be fine with
me…I hope it will be fine with you.”
Cut to: Female Voice Over: Over the next 100

Color footage of a smiling toddler years - where do you want your children
waddling towards camera and grandchildren to be?
www.McCainHundredYearWar.com
Mitt Romney
Script # 6
Risk
VIDEO AUDIO
Male Announcer:
Slot machine titled “ Presidential In 1994 Mitt Romney said he was pro gun
Sweepstakes” with three smiling photos of control.
Mitt Romney shown on the front pay line
“1994” appears on the top of the machine
Tumblers spin
Female Announcer:
Three stern photos appear “2007” on the Now he says he’s pro NRA.
top of the machine
Spin
Male Announcer:
Romney photos on the end look at Romney As Governor he approved gay marriages,
photo in the middle
“2005” on the top of the machine
Spin
Female Announcer:
All three Mitts look satisfied Now he’s against them.
“2008” on top
Quick spin
Male Announcer:
All three Mitts have a agreeable look In 2002 he said he was pro-choice,
“2002” on top
Quick spin
Female Announcer:
All three have a confused look Now he says he’s avidly pro-life.
“2008” on top
Quick click spin Male Announcer:
And now he’s even against any sex
The two left Mitts looks at the one on the education.
right
Female Announcer:
All spin So what do you think he’ll have in store for
us next?
Mitt Romney
Script # 7
“Fool”
VIDEO AUDIO
Workers in 60 minutes interview style Worker #1: I worked at Ampad for 17
years. It was good work.
Chyron: Name of workers, home town
Medium Shot of Worker #2 Worker #2: Within hours of buying our

company Mitt Romney fired all of us.
Close up of Worker #1 Worker #1: Some of us got our jobs back

at a lower pay for awhile.
Close up of Worker #2 Worker #2: Mitt Romney cut our throat –

while he let our company go under and his
Newspaper headline about closing other CEO friends made millions.
Worker #1 to camera Worker #1: Don’t let Mitt Romney fool

ya.
Worker #1: Romney says he wants to

www.romneyrecordonjobs.com create jobs, but we know that what he does
is get rid of jobs.
Mitt Romney
Script # 8
“Gun Talk”
VIDEO AUDIO
Announcer:
Shot of Romney in a suit What is Mitt Romney’s record on guns?
Put a NRA hat on Romney with Int’l No In Massachusetts he said he didn’t line up
circle on it with the NRA.
Herald Sept 23. 1994
Photo of Bill signing As Governor he signed the nation’s only

Herald 9/11/2004 permanent assault weapon ban.
Photo of Romney and Kennedy together He even criticized Ted Kennedy for not
Globe August 27, 1994 being tough enough on guns
Romney as Rambo He said he was a gun owner and a life long

hunter – but he had to admit that he doesn’t
Globe 1/14/08 own a gun and never had a hunting license.
W Post
Now, he wants the NRA endorsement
Photo of Romney NRA hat with a heart
on it
French poodle with a Romney for Governor – that Dog don’t hunt
President vest on it
Creative Strategy and Rationale
Most of the enclosed TV and radio scripts deal with John McCain or the Republican party, but can be
adapted easily to focus on Romney or Huckabee and can also be adapted for newspaper, direct mail and
other media.
All but one of the scripts employ humor, satire and/or parody as creative vehicles delivering poll and
opposition research-driven messages.
Attack advertising has acquired a bad rap recently, and that’s a shame. The central tenet of Democratic
government is accountability to the public. Questioning a candidate’s record, character, comments or issue
positions during an election campaign is how that accountability is delivered. Voters instinctively
understand this crucial role, which is why they are often swayed by negative information.
Sadly, most attack ads aired in recent years are uncreative, mean-spirited, heavy-handed, tasteless, insulting
or just plain stupid. Voters are often unimpressed, uninspired and unamused. This kind of advertising can
easily be counterproductive.
History suggests that many effective negative campaigns have been supported by a strong underpinning of
humor, which appears to offer insulation from “shoot the messenger” backlash while leaving a lasting
impression.
Our firm popularized the use of humor, satire and parody in political advertising, beginning in the early
1970s. It was, and still is, our belief that a humorous attack ad breaks through the clutter and stands out
among the many dull, unimaginative attack ads on the air. The humor is unexpected and helps distinguish
the message from the flood of spots competing for the viewer’s attention.
Few quantitative studies have been published on the subject of audience reaction to humor in political
attack ads, but several such studies dealing with product advertising may be useful and pertinent. ASI
Market Research discovered that humorous commercials had a 17 percent higher recall rate than those
without a humorous content. In another study, Video Storyboard Tests interviewed 25,000 viewers and
found that 58 percent rated funny spots more persuasive than serious ones. Psychologist and advertising
consultant Carol Moog offered this theory in the New York Times: “Humor gives people a way to
vicariously express their aggression. It reaches them above the base consumer level. It appeals to their
intellect, and makes them feel bright.” Other theories suggest laughter induces the flow of endorphins and
other brain hormones, creating a sense of well-being or euphoria. “People like a good laugh,” explains
media guru Tony Schwartz when asked about the success of his humorous attack ads. And we all know that
when Leno, Letterman, Stewart, et al. start making jokes about a candidate, the effect can be devastating. If
the public starts laughing at you, they’re not taking you seriously, and that’s a one-way ticket to political
oblivion. There’s an old saying, “Lie, cheat, steal and the voters will grant redemption. Bore them and you
assure perdition.” The ads we are proposing will not bore anyone.
Our humorous political attack ads have helped many clients win their elections and have won many awards
for creativity, including six Clios, dozens of Tellys and Pollies, and last year, “Best of Show” at the
Houston International Film Festival. We are confident that our ability to produce ads with humor, satire and
parody will help the Campaign to Defend America accomplish its mission, because there’s nothing funny
about another Republican president.
Scripts
“Melancholy Baby” 30-sec. TV/Radio
“The Real John McCain” 30-sec. TV
“Song” 30-sec. TV/Radio
“Shame” 30-sec. TV/Radio
“Republexin®” 30-sec. TV/Radio
“Support Group” 30-sec. TV
“Oxymoron” 30-sec. TV
“Laugh” 15-sec. TV
“Iraq” 30-sec. TV
“Mission Implausible” 30-sec. TV/Radio
“More Troops” 30-sec. TV/Radio
“Song” 60-sec. Radio
“Undecided” 60-sec. Radio
All scripts ©2008 by Deno Seder Productions LLC

“Melancholy Baby”
30-sec. TV/Radio
Open on bar scene, black and white “film noir” look.
Forlorn woman is sitting at bar. Male bartender is consoling her.
(Music from jukebox: “My Melancholy Baby”)
(Bartender) WHY SO MELANCHOLY BABY?
(Woman) BROKEN HEART.
(Bartender) WHO DID THIS TO YOU?
(Woman) JOHN MCCAIN?
(Bartender) JOHN MCCAIN?
(Woman) (sarcastically) IS THERE AN ECHO IN HERE?
(Bartender) HOW’D HE BREAK YOUR HEART BABY?
(Woman) I LOVED THIS GUY. WAS GONNA VOTE FOR HIM. THEN I HEARD HIM SAY
HE
WOULD SEND MORE TROOPS TO IRAQ AND KEEP THAT STINKIN’ WAR
GOING.
BROKE MY HEART.
(Bartender) THAT’S TOUGH. IS THERE ANYTHING I CAN DO FOR YOU BABY?
(Woman) YEAH, ONE THING.
(Bartender) WHAT’S THAT?
(Woman) STOP CALLING ME “BABY.”
Super: PAID FOR BY THE CAMPAIGN TO DEFEND AMERICA

“The Real John McCain”

30-sec. TV
Three John McCains are sitting on chairs in a cheesy TV game show set.
The effect is somewhat surreal -- live action footage of McCain’s head
has been placed on the bodies of three actors, creating a slight “bobblehead”
appearance.
Super documentation over each statement.
(Music – schmaltzy TV game show theme)
(VO host)
WELCOME BACK TO “THE REAL MCCAIN.” THE NEW REALITY SHOW.
LET’S BEGIN.
FIRST, ONE JOHN MCCAIN VOTES AGAINST TAX CUTS FOR THE RICH AND
THEN ANOTHER JOHN MCCAIN VOTES FOR TAX CUTS FOR THE RICH.
ONE JOHN MCCAIN CALLS HIMSELF A COMPASSIONATE CONSERVATIVE
BUT ANOTHER JOHN MCCAIN VOTES TO CUT BILLIONS OF DOLLARS FROM
MEDICARE AND MEDICAID.
ONE JOHN MCCAIN SAID THE WAR IN IRAQ WOULD BE RELATIVELY SHORT
WHILE ANOTHER JOHN MCCAIN SAID HE WOULD SEND MORE TROOPS TO IRAQ,
AND THAT WE MIGHT NEED TO STAY THERE FOR A HUNDRED YEARS.
(Drum roll)
WILL THE REAL JOHN MCCAIN PLEASE STAND UP.
One John McCain stands up followed by the other two.
(Music stinger)

“Song”
30-sec. TV/Radio
1950s recording studio – slow dolly move on DJ speaking into mic
(DJ, country music under)
AND NOW THE TOP FIVE WORST COUNTRY SONGS OF ALL TIME:
“I BOUGHT THE SHOES THAT WALKED OUT ON ME.”
“THE WORST YOU EVER GAVE ME WAS THE BEST I EVER HAD.”
“MY WIFE RAN OFF WITH MY BEST FRIEND AND I SURE DO MISS HIM.”
“ALL MY EXES LIVE IN TEXAS”
AND A SONG BY JOHN MCCAIN,
“IF I’M ELECTED PRESIDENT I’M GONNA SEND MORE TROOPS TO IRAQ AND I DON’T GIVE
A (BLEEP!) WHAT YOU THINK.”
ISN’T THAT THE WORST SONG TITLE YOU EVER HEARD? BUT THAT’S WHAT THE MAN
SAYS HE’S GONNA DO, WHICH IS NOT EXACTLY WHAT AMERICA WANTS TO DO.
SO LISTEN UP JOHN, SING US ANOTHER TUNE GOOD BUDDY ‘CAUSE THIS ONE JUST
DON’T SOUND RIGHT.

“Shame”
30-sec. TV/Radio
Extreme wide angle shot in Ninth Ward neighborhood of New Orleans, which was hit hard by Katrina.
Woman is standing in the middle of the street, speaking to camera. Kids are seen playing in the
background.
(Music and vocal) AIN’T THAT A SHAME…
Super: Source documentation
(Woman)
AIN’T THAT A SHAME THE WAY JOHN MCCAIN
HAS PLAYED THE POLITICAL GAME?
TAX BREAKS FOR OIL AND GAS
BUT NOT A DIME FOR THE MIDDLE CLASS.
CUT BACKS IN MEDICAID AND MEDICARE
A RICH REPUBLICAN WHAT DOES HE CARE.
TAX CUTS FOR THE RICH WHO GOT IT MADE
BUT NOTHING FOR STUDENTS, NO FINANCIAL AID.
WATCH YOUR FRONT, WATCH YOUR BACK
HE’LL SEND MORE TROOPS INTO IRAQ.
AND HE PASSED THE TEST FOR RIGHT WING PURITY
WHEN HE CALLED FOR PRIVITIZING SOCIAL SECURITY.
THAT’S JOHN MCCAIN’S RECORD.

(Music and vocal) AIN’T THAT A SHAME…
“Republexin”
30-sec. TV/Radio
Parody of a drug ad featuring a woman in listless, pensive moods, walking through field of daisies, looking
forlornly through a window, etc.
(VO, warm and friendly, music under)
NERVOUS ABOUT THE ECONOMY? WORRIED ABOUT THE WAR IN IRAQ? ANXIOUS
ABOUT VOTING FOR PRESIDENT?
TALK TO YOUR DOCTOR ABOUT REPUBLEXIN, THE LITTLE RED PILL THAT RELIEVES
THE STRESS, AS WELL AS THE EMBARRASSMENT AND GUILT ASSOCIATED WITH
VOTING REPUBLICAN.
DON’T SUFFER THE ANGUISH OF MAKING A RATIONAL, INFORMED DECISION. TAKE
REPUBLEXIN.
Super:
REPUBLEXIN®
It makes you feel good about voting wrong.
Scroll side effects:
Tax cuts for the rich, low minimum wage, greenhouse gases, Medicare cuts, polluted
water, tax breaks for big oil companies, cuts in education funding, a lower standard of
living, an endless war in Iraq plus the possibility of a new war with Iran, North Korea,
Pakistan and others.
(VO, fast without emotion)
WARNING, SIDE EFFECTS MAY INCLUDE TAX CUTS FOR THE RICH, LOW MINIMUM
WAGE, GREENHOUSE GASES, MEDICARE CUTS, POLLUTED WATER, TAX BREAKS FOR
BIG OIL COMPANIES, CUTS IN EDUCATION FUNDING, A LOWER STANDARD OF LIVING,
AN ENDLESS WAR IN IRAQ PLUS THE POSSIBILITY OF A NEW WAR WITH IRAN, NORTH
KOREA, PAKISTAN AND OTHERS.

“Support Group”
30-second TV
Open on sign on door – REPUBLICAN SUPPORT GROUP

Cut to interior scene of support group in session.
(Moderator) I’D LIKE TO INTRODUCE OUR NEWEST MEMBER, BOB.
Cut to Bob.
(Bob, timidly) HI, I’M BOB.
(Group in unison) HI BOB.
(Bob, ashamed) THERE’S SOMETHING WRONG WITH ME.
Cut to medium shot of group.
(Moderator) WHAT IS IT BOB?
(Bob) I VOTED FOR GEORGE BUSH.
Two shot as group member puts her hand on Bob’s shoulder.
(Woman) THAT’S O.K. BOB, WE DID TOO.
(Bob) I BELIEVED ALL THAT STUFF ABOUT WEAPONS OF MASS

DESTRUCTION…
Man leans into frame and puts his hand on Bob’s knee.
(Man) IT’S O.K. BOB.
(Bob) AND MISSION ACCOMPLISHED, THE WAR’S OVER!
Group members nod their heads reassuringly.
(Woman) IT’S O.K.
Cut to close-up of Bob.
(Bob) SO WHO DO I VOTE FOR NOW?
(Man) BOB, IT’S O.K. TO VOTE FOR A DEMOCRAT.
(Bob) IT’S O.K. NOT TO VOTE REPUBLICAN? (OR NAME CANDIDATE)
(Moderator) IT’S O.K. BOB.

(VO) VOTE TO END THE WAR IN IRAQ. VOTE DEMOCRATIC.
Super: VOTE DEMOCRATIC

(IT’S O.K.)
Cut back to Bob: I’M OK! I’M OK!
PAID FOR BY THE CAMPAIGN TO DEFEND AMERICA
“Oxymoron”
30-sec. TV
Open on CU of the word “oxymoron” written on a blackboard.
(Professor, VO)
AN OXYMORON IS NOT A MORONIC OX.
Cut to comical professor standing in front of blackboard.
(Professor)
IT IS A FIGURE OF SPEECH IN WHICH CONTRADICTORY TERMS APPEAR, SUCH AS
Cut to CU on the phrase “compassionate conservative” written under “oxymoron” on

the blackboard.
COMPASSIONATE CONSERVATIVE,
Cut back to professor.
AN OBVIOUS CONTRADICTION CONSIDERING THE ABSENCE OF COMPASSION
WHEN SOMEONE LIKE JOHN MCCAIN VOTES TO CUT MEDICARE AND MEDICAID,
VOTES AGAINST CHILDREN’S HEALTH INSURANCE PROGRAMS, AGAINST A HIGHER
MINIMUM WAGE FOR WORKING PEOPLE, AGAINST STUDENT FINANCIAL AID, AND
AGAINST TAX BREAKS FOR THE MIDDLE CLASS.
THAT’S JOHN MCCAIN’S COMPASSIONATE CONSERVATISM.
AND THAT IS AN OXYMORON.
(He points toward the word “oxymoron”)

Super: VOTE DEMOCRATIC

(no oxymorons)
“Laugh”
15-sec. TV
Footage of McCain on MSNBC “Hardball”
(McCain) I THINK THE PRESIDENT HAS LED WITH GREAT CLARITY…
Cut to audience laughing – 1/2 sec.
Footage of McCain on MSNBC “Hardball”
(McCain) AND I THINK HE’S DONE A GREAT JOB LEADING THE COUNTRY.
Cut to hysterical laughing – 1/2 sec.
Footage of McCain at Arizona town hall meeting
(McCain) I TRUST THE PRESIDENT OF THE UNITED STATES.
Cut to baboons laughing – 1/2 sec.
Footage of McCain at RNC convention
(McCain) AND I AM PROUD OF HIM.
Cut to McCain with Bush
Super: IF YOU LIKE GEORGE BUSH, YOU’LL LOVE JOHN McCAIN.

(VO announcer)
IF YOU LIKE GEORGE BUSH, YOU’LL LOVE JOHN McCAIN.
“Iraq”
30-sec. TV
Mini-doc depicting the Iraq war – combat footage, wounded troops, memorial services,
Arlington Cemetery
(Music: Instrumental version of “When Johnny Comes Marching Home Again”)
Fade in and out: “I have no objection to U.S. soldiers

staying in Iraq for decades…”
John McCain, 1/3/08
Fade in and out: “…for maybe a hundred years…”
John McCain, 1/3/08
Fade in and out: “…that would be fine with me.”
John McCain, 1/3/08
Fade in and out: SUPPORT OUR TROOPS
Fade in and out: BY BRINGING THEM HOME

Fade in and out: ALIVE
Fade in and out: VOTE DEMOCRATIC
“Mission Implausible”
30-sec. TV/Radio
End of fuse being lit with action footage of McCain in background and Mission Impossible
theme music
Super documentation (words follow lit fuse)
(VO)
JOHM McCAIN BEGAN HIS MISSION BY COURAGEOUSLY VOTING TO CUT BILLIONS OF
DOLLARS FROM MEDICARE AND MEDICAID.
THEN BRAVELY VOTED AGAINST CHILDREN’S HEALTH INSURANCE PROGRAMS.
BOLDLY SUPPORTED TAX CUTS FOR THE RICH.
VALIENTLY CUT STUDENT AID.
HEROICALLY GAVE BIG OIL COMPANIES TAX BREAKS WHILE OPPOSING A HIGHER
MINIMUM WAGE FOR WORKING PEOPLE.
AND FEARLESSLY VOWED TO CONTINUE THE WAR IN IRAQ, FOR UP TO A HUNDRED
YEARS.
JOHN MCCAIN. A MAN WITH A MISSION.
Super: JOHN McCAIN

PRESIDENT
“More Troops”
30-sec. TV/Radio
John McCain campaign footage – at first, the viewer thinks this is a real John McCain spot
(Patriotic music)
(VO, overmodulated)
JOHN MCCAIN. THE ONLY CANDIDATE FOR PRESIDENT WITH THE COURAGE TO TELL IT
LIKE IT IS.
JOHN MCCAIN SAID HE WILL SEND MORE TROOPS TO IRAQ,
American troops in Iraq
AND LEAVE THEM THERE FOR AS LONG AS IT TAKES. THIS IS LEADERSHIP.
Anti-war protest on mall
JOHN MCCAIN WILL DEFY THE SEVENTY PERCENT OF AMERICANS WHO DO NOT
SUPPORT A CONTINUATION OF THE WAR,
Scenes of McCain
BECAUSE HE KNOWS WHAT’S GOOD FOR AMERICA.
JOHN MCCAIN WILL SEND MORE TROOPS TO IRAQ WHETHER YOU LIKE IT OR NOT.
President Bush
JUST AS PRESIDENT BUSH HAS DONE.
John McCain campaign footage
LET’S KEEP ON FIGHTING.

JOHN MCCAIN, PRESIDENT.
Super: Let’s keep on fighting!
JOHN McCAIN
PRESIDENT
“Song”
60-sec. Radio
(DJ, country music under)
AND NOW THE TOP TEN WORST COUNTRY SONGS OF ALL TIME. CHECK ‘EM OUT:
“THE HIGH COST OF LOW LIVING”
“I BOUGHT THE SHOES THAT WALKED OUT ON ME.”
“I’M SO MISERABLE WITHOUT YOU, IT’S ALMOST LIKE HAVING YOU HERE.”
“IT TOOK A HELLUVA MAN TO TAKE MY ANNE, BUT IT SURE DIDN’T TAKE HIM LONG.”
“THE WORST YOU EVER GAVE ME WAS THE BEST I EVER HAD.”
“MY WIFE RAN OFF WITH MY BEST FRIEND AND I SURE DO MISS HIM.”
“DON’T CRY ON MY SHOULDER BABY YOU’LL RUST MY SPURS.”
“IT TAKES ME ALL NIGHT LONG JUST TO DO WHAT I USED TO DO ALL NIGHT LONG.”
“ALL MY EXES LIVE IN TEXAS”
AND A BRAND NEW SONG BY JOHN MCCAIN,
“IF I’M ELECTED PRESIDENT I’M GONNA SEND MORE TROOPS TO IRAQ AND I DON’T GIVE
A (BLEEP!) WHAT YOU THINK.”
ISN’T THAT THE WORST SONG TITLE YOU EVER HEARD? BUT THAT’S WHAT THE MAN
SAYS HE’S GONNA DO, WHICH IS NOT EXACTLY WHAT AMERICA WANTS TO DO.
I MEAN LIKE 70 PERCENT OF THE AMERICAN PEOPLE DON’T WANT TO SEND MORE
TROOPS TO IRAQ.
SO LISTEN UP JOHN, SING US ANOTHER TUNE GOOD BUDDY ‘CAUSE THIS ONE JUST
DON’T SOUND RIGHT.
(Announcer)
“Undecided”
60-sec. Radio
(Music and vocal)
FIRST YOU SAY YOU DO AND THEN YOU DON’T

THEN YOU SAY YOU WILL AND THEN YOU WON’T
YOU’RE UNDECIDED NOW
SO WHAT ARE YOU GONNA DO?
(VO)
JOHN McCAIN IS UNDECIDED. FIRST HE VOTES AGAINST TAX CUTS FOR THE RICH AND
THEN VOTES FOR THE TAX CUTS.
HE VOTES FOR THE ESTATE TAX, THEN AGAINST IT.
HE TALKS ABOUT PROTECTING CHILDREN, THEN VOTES AGAINST CHILDREN’S HEALTH

INSURANCE PROGRAMS.
HE CALLS HIMSELF A COMPASSIONATE CONSERVATIVE, THEN VOTES TO CUT BILLIONS

OF DOLLARS FROM MEDICARE AND MEDICAID.
HE SAYS HE SUPPORTS EDUCATION BUT THEN VOTES FOR CUTS IN STUDENT FINANCIAL
AID AND AGAINST INCREASING PELL GRANTS.
HE SAYS HE’LL FIGHT FOR THE LITTLE MAN BUT THEN VOTES TO GIVE BIG OIL
COMPANIES A TAX BREAK WHILE OPPOSING A HIGHER MINIMUM WAGE FOR WORKING
PEOPLE.
FIRST HE SAYS, “I BELIEVE THE OPERATION WILL BE RELATIVELY SHORT.” NOW

HE SAYS WE SHOULD STAY IN IRAQ FOR A HUNDRED YEARS IF NECESSARY.
IF A MAN IS UNDECIDED, MAYBE HE SHOULD REMAIN UNELECTED.
(Music and vocal)

YOU’RE UNDECIDED NOW, SO WHAT ARE YOU GONNA DO?
(VO) PAID FOR BY THE CAMPAIGN TO DEFEND AMERICA.
TO: Campaign to Defend America
FROM: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
RE: Script Package
DATE: January 23, 2008
Thank you very much for inviting us to submit draft scripts. We developed several
different creative approaches for you to review.
Before you turn to the scripts, here are a few caveats to keep in mind:
• All of these scripts were developed with McCain as the target. All but one links
him both to Bush and to the war; the other links him to Bush and
outsourcing. If McCain is not the nominee, much of this creative can be
adapted to whoever is the Republican nominee.
• The first six scripts contain three different creative approaches; for each
approach there is a version using McCain’s “Bomb Iran” quote and a version
with his “100 years” quote. The final six scripts all have a unique creative
approach.
• Several different spot closings were developed to underscore the most

important McCain negatives.
o Some focus on twisting the McCain thematic (One Man), others link
McCain and Bush together, and still others use an empowerment (“you
decide”) theme.
o Some of these closings would work well in collateral materials (see
below).
o Some of the closings are interchangeable. In other words, if you like
one in particular, it can be used in many of the enclosed spots.
• The creative in several of the spots could be adapted easily for use in other
platforms including radio, print and online.
• Cell ringtones could be developed for the spots focusing on the Bomb Iran
(McCain) and Bring ‘em on (Bush) quotes. Wallpaper for cell phones could
also be developed from closing images of the spots. Ringtones and wallpaper
could be promoted on the web.
• Tactical websites would work well with these scripts, with a variety of URL’s
pointing to a unique landing page – e.g. BombIran.com, 100Years.com,
EndlessWar.com, and/or NotSoStraightTalk.com.
• Finally, the last spot in the package (Fortune Teller) is animated and would
work well as a web video.
Once again, thank you for asking us to develop these scripts. We look forward to
answering any questions or comments you may have about them.
CLIENT: Campaign to Defend America

SCRIPT: Bomb Iran
TVx30
23 January 2008
VIDEO AUDIO
Off White Screen. Small to Medium-sized ANNCR: Recognize this voice?
Red CG appears on screen moving slowly

McCain (Audio only, audio looped):
right to left below the middle of the screen. Bomb, Bomb, Bomb….. Bomb, Bomb,
Bomb.
CG: Recognize This Voice?
Line flows from “voice” as it move left
and turns into voice print as McCain’s
audio is heard
Line continues to flow. Flows into CG. ANNCR: Need to hear some more?
CG: Again?
Line turns into voice print again with the McCain (Audio only): That’s the old
CG: “Bomb Bomb Iran” imbedded in it Beach Boy song Bomb Iran.
“Bomb Iran” Grows over voice print. ANNCR: Still don’t know? Take a look.
Accelerates toward viewer. Screen flash.
Transition to actual McCain video. Date of McCain: That’s the old Beach Boy song –
clip flashing. Bomb Iran. Bomb, Bomb Bomb.
CG: Date of Comment in Corner
Freeze and move in on McCain…image ANNCR: That’s not George Bush.

will break down That’s John McCain.
Dissolve to picture of Bush George Bush.
Dissolve to picture of McCain John McCain.
Two Politicians.
Shot of Soldiers on patrol on a road in One Policy.
Iraq. Road extends to horizon. Endless War.
ANNCR 2: Paid for by

SCRIPT: Endless War
TVx30
23 January 2008
VIDEO AUDIO
Off White Screen. Small to Medium-sized ANNCR: Recognize this voice?
Red CG appears on screen moving slowly
right to left below the middle of the screen. McCain (Audio only): Bomb, Bomb,
Bomb.
CG: Recognize This Voice?
Line flows from “voice” as it move left
and turns into voice print as McCain’s
audio is heard
Line continues to flow. Flows into CG. ANNCR: Need to hear it again?
CG: Again?
Line turns into voice print again with the McCain (Audio only): That’s the old
CG: “Bomb Bomb Iran” imbedded in it Beach Boy song Bomb Iran. Bomb,
Bomb, Bomb.
“Bomb Iran” Grows over voice print. ANNCR: Does this help? Listen to him
Accelerates toward viewer. Screen flash. answer this question.
Transition to McCain video from New Audio From Town Hall: President Bush
Hampshire Town Hall. has talked about our staying in Iraq for
CG: Date of Video in Corner fifty years…
(McCain has his back to camera in the McCain: maybe 100… (Audio Loop)…
available footage.) maybe 100…that would be fine with me.
Shot of Bush pulled up over video. ANNCR: That’s not George Bush saying a
hundred more years in Iraq…..
Flips to picture of McCain. …..it’s John McCain
Dissolve to picture of Bush on left George Bush.
Add picture of McCain on right John McCain.
Same Politics.
Shot of Soldiers on patrol on a road in Same Policy.
Iraq. Road extends to the horizon. Endless War.

SCRIPT: One Man War
TVx30
23 January 2008
VIDEO AUDIO
Positive video of McCain at campaign ANNCR: John McCain. Republican.
Running for President
event
Music: warm, uplifting patriotic
Video of Bush in Presidential setting And George Bush, our current President
Slowly zero in on Bush and fade to video One Man who thinks of himself as a war
clip of Bush claiming to be a “war president
president”
Video Clip of Bush saying “I’m a war Bush Synch: “I’m a war president. With
president … with war on my mind” war on my mind.”
Split screen with Bush on the left and ANNCR: And one man who wants to be
McCain video on right a war president
McCain video with Bomb Iran quote McCain Synch: “that old Beach Boys
song, Bomb Iran. Bomb Bomb Bomb”
Left screen fades to photo of Bush Bush: “A war President”
Right screen fades to similar size/shape McCain: “Bomb Bomb Bomb”
photo of McCain
Screens start to merge together Bush: “With war on my mind”
McCain: “Bomb Bomb Bomb”
Bush merges into McCain ANNCR: Two men. One Policy.
CG: Two Men. One Policy. Endless War Endless War.

SCRIPT: One Man Forever
TVx30
23 January 2008
VIDEO AUDIO
Positive photo/video of McCain at ANNCR: John McCain. Republican.
Running for President
campaign event
Music: warm, uplifting patriotic
Fade to photo/video of Bush with McCain And George Bush, our current President
and birthday cake. Fade to photo/video
of Bush
Slowly zero in on Bush One Man who thinks we’ll be in Iraq for
another 50 years
Split screen with Bush moving to left; And one man who says it’s OK if we’re
bring up video clip of McCain at town hall there even longer.
meeting (from Meet the Press if
available)
Video McCain saying 100 years would be McCain Synch: “Maybe 100 ... that
fine with him would be fine with me…and I hope it
would be fine with you.”
Split screen begins to slide together ANNCR: George Bush and John McCain
Bush merges into McCain Two Men. Same Politics
CG: Two Men. One Policy. Endless War One Endless War.

SCRIPT: Same Attitude
TVx30
23 January 2008
VIDEO AUDIO
Off White Screen
One New Years Eve Hat and noisemaker ANNCR: Same Party.
appears screen left looking like hat is on
someone’s head and noisemaker in
someone’s mouth…confetti falling
A second New Years Eve Hat and
noisemaker appears screen SfX: New Years Eve noisemaker sound
right…confetti falling
Cheney, Rumsfeld, 2-3 other Bush ANNCR: Same Friends.

unnotables appear full figure in middle of
screen between the party hats. They are SFX: Laughing and Party Noises
only 40 to 50% of the screen in vertical
height
Screen Splits in the middle. Two sides ANNCR: Same Attitude.

swing backward likes doors revealing…
Shot of George Bush. Quick cut to Bush Audio: Bring ‘em on.
Split edit (audio looped). McCain Audio: Bomb, Bomb, Bomb.
Now Cut to McCain Synch McCain Synch: That’s the old Beach Boy
song Bomb Iran….Bomb Bomb Bomb.
Split Edit (audio looped) as White Doors (McCain Audio only): Bomb Iran.
close on McCain revealing…
left side McCain in suit, right side Bush in ANNCR: George and John.
suit Same Politics.
Same Policy.
Bush merges into McCain. Endless War.
ANNCR 2: Paid for by…..

SCRIPT: Same Shoes
TVx30
23 January 2008
VIDEO AUDIO
Off White Screen
ANNCR: Same Shoes.
One pair of shoes appears screen left
A second pair of shoes appears screen
right.
A suit (with no one in it) appears screen ANNCR: Same Suit.

left.
A second suit appears screen right.
Red Ties pop on screen – one after ANNCR: Same Red Tie.
another
Screen Splits in the middle. Two sides ANNCR: Same Iraq Policy.
swing backward likes doors revealing…
….picture of John McCain.
Quote of audio appears next to picture of Audio from Town Hall Footage:
McCain. President Bush has talked about our
CG: Question: How many more years in staying in Iraq for fifty years…
Iraq?
CG: McCain: “Maybe 100 that would be McCain (looped for emphasis): maybe
fine with me.” 100…maybe 100... that would be fine
CG: Date and location is on lower right. with me.
White Doors Close on picture of McCain ANNCR: George Bush.

revealing – left side McCain in suit, right John McCain.
side Bush in suit Same Politics.
Same Policy.
Bush merges into McCain Endless War.

SCRIPT: Busy
TVx30
23 January 2008
VIDEO AUDIO
WS of Middle Aged Actor speaking to ACTOR/Man: Yeah, I've got a job, kids,
a house and a “to do list” as long as my
camera. He's got a paint stained rag that arm. So I don't spend a lot of time
reading policy papers.
he's rubbing his hands with. He's sitting in
front of a modest suburban home. There's a
ladder leaning against the house with
painting supplies.
MS of Man. But I watch the news. I see Bush, I see

McCain--
CU of Man. I don't know about you, but I just don't

see a difference.
MS of Man. So I ask myself, are things getting better

or worse?
CU of Man. And don't you think it'll take real change

to turn things around?
MS of Man. Bush said he was the “decider”.
Man stands to leave. Nope, I am.

Starts to turn, then stops. And so are you.
Man steps off camera, camera loses ANNCR 2: Paid for by
focus. Superimpose image of “I Voted”
sticker.
CG: This year, you decide.
Note: this could be a series of spots with different messengers; Stay-at-Home Mom,
African-American Man or Woman, College student, based on nuance of message and
targets.

SCRIPT: Future
TVx30
23 January 2008
VIDEO AUDIO
CU of retro looking TV screen, across the ANNCR: Want to see what the future
holds?
bottom edge of the screen is a name plate
reading “Futur-o-vision”. There are dials
on the bottom; the one on the left is set to
“20” and the one on the right to “08”. On
the screen is the word “Future” in front of a
question mark.
The dial on the right turns to “18”. On In 2018:

the screen: Big wide screen TV with an
explosion on it. HD TV.
On the screen: Dash board of a car that
reads “E=mc2” Smart Cars.
On the screen: Footage of military ticker- And Iraqi Defense Minister, Abdul-Qader
tape parade. al-Obeidi, says US forces can leave Iraq.
The dial on the right turns to “58”. On In 2058?
the screen: Big wide screen TV with a
space ship flying out of the frame. 3-D TV.
On the screen: Flying car flies across.
Flying Cars.
On the screen: footage of US troops in
Iraq? and George Bush says US troops can
leave Iraq.
The dial on the left turns to “21” and the And a hundred years from now, in 2108?
dial on the right turns to “08”.
On the screen: Outline of a human head TV without a TV.
with a Big Wide Screen TV in it and wires
coming out of the back of the skull.
On the screen: Image of a person on one Who needs cars?
side of the screen, begins to shimmer
and then teleports to the other side of
the screen, a la Star Trek. And a hundred years from now, that's
when John McCain says our troops can
On the screen: Devastated Iraqi leave Iraq.
landscape.
On the screen: Static So what does the future really hold?
The dial on the left turns to “20” and the This year, you decide.
dial on the right turns to “08”. On the
screen: CU of lapel with “I Voted” sticker
and CG: “YOU DECIDE”

SCRIPT: Defense
TVx30
23 January 2008
VIDEO AUDIO
Fade up on -- Desert with troop column Music Track: Plaintive Horn
on reconnaissance. Motion control/etc Arrangement.
moves done on stills to give movement
to opening visuals.
Subtle CG of year (2002) in lower right
hand corner of image.
CG: As new stills of troops in Iraq fade

and move onto screen of year counts to
2008
Picture of the Iraq Defense Minister is ANNCR: The Iraq Defense Minister says
superimposed over shot of troops camera U.S. troops must stay in Iraq for another
left. CG changes to January 14, 2008. ten years.
NYT Headline superimposed camera right

of Defense Minister’s picture. NYT
Headline:
“Iraq Defense Minister Sees Need for US
Security Help until 2018.”
Picture of Defense Minister is replaced ANNCR: John McCain will keep our
with head shot of McCain. troops in Iraq even longer.
CG (next to picture of McCain): Audio from Town Hall Meeting:

Question: How many more years in Iraq? President Bush has talked about our
staying in Iraq for fifty years…
CG: McCain: “Maybe 100 that would be
fine with me.” McCain (looped for emphasis): maybe
100…maybe 100… that would be fine with
CG: Date and location on lower right. me.
ANNCR: John McCain.

George Bush Picture replaces quote George Bush.
CG: Two Politicians. One Policy. Endless Two Politicians.
War. One Policy.
Endless War.
Fade to Black ANNCR 2: Paid for by

SCRIPT: “Not Coming Back”
TVx30
23 January 2008
VIDEO AUDIO
Shot Documentary Style. Worker #1 in
front of home holding card flips it up. Worker 1: My job went to China.
Card reads CHINA.
Worker #2 white collar tech in front of Worker 2: My job… to India.

knowledge park building. Holding card.
Flips it up. Card Reads INDIA.
Worker #3 & 4 together in front of
industrial plant (Maytag?). Worker 3 flips Worker 3: I worked here 20 years.
up card. Card reads 20 YEARS. Worker 4
flips up card. Card read 25 YEARS. Worker 4: 25 years for me.
Worker 3: Now it’s closed. The jobs
gone.
Worker 4: Outsourced to Mexico
Cut to worker 5 holding sign KOREA Worker 5: Outsourced to Korea
Cut Worker 6 CHINA Worker 6: China
Cut to Worker 7 holding sign INDIA ANNCR: Over 3 million American jobs
Cut to worker 8 holding sign SINGAPORE outsourced since George Bush took
Cut to workers 9 & 10 holding sign office.
CHINA
CG: McCain: Those jobs “are not coming And John McCain’s just given up. He
back.” Over Worker 11 with sign says: Those jobs “are not coming back.”
saying INDIA
Shot of Bush. George Bush.
Shot of McCain John McCain.
Two Politicians.
One Policy.
Outsourcing American Jobs.
ANNCR 2: Paid for by…..

SCRIPT: Timeline
TVx30
23 January 2008
VIDEO AUDIO
White screen with a timeline across, While you're making your plans for the
rest of 2008, think about this.
“2008” is center screen.
The timeline pivots so we are looking The Iraqi Defense Minister says it will be
down it, it recedes into the distance. We over ten years before US Troops can leave
travel down the timeline to 2018. Iraq.
We travel faster down the timeline to But George Bush says that US troops will
2058. stay in Iraq for another fifty years.
Moving even faster, we travel to 2108. And John McCain says he's just fine if we
stay there for a hundred years.
We move backward to 2008 with 2018, So while you're making your plans for
2058, 2108, each one further and 2008, where should America be in four
dimmer in the distance than the last. years?
Superimpose “I voted” sticker. This year, you decide.
CG: You Decide!

SCRIPT: Fortune Teller
TVx30
23 January 2008
VIDEO AUDIO
Photo, cutout animation of lush curtains ANNCR: The future…..?
with sign, “Fortunes told – The Future
Revealed-By Appointment Only”
The sign drops, the curtains open to Iraqi Defense Minister, Abdul-Qader al-
reveal photo cut-out of al-Obeidi as Obeidi, says US forces will be able to
magician with a top hat in front of him. leave Iraq by 2018.
Sign pops up from the hat, “2018”.
al-Obeidi rotates off-screen and George But George Bush...
Bush dressed like the mechanical
fortune-teller from “Big” rotates in.
Bush lifts a card to show it reads “2058”. … says US troops won't leave Iraq for 50
years, not until 2058.
Bush rotates off-screen and George Bush And John McCain?
dressed like a carnival fortune-teller with
a crystal ball rotates in.
A ghostly “2108” appears in the crystal He says American troops should stay in
ball. Iraq for a hundred years, until 2108.
Close-up of crystal ball with a question So what does the future really hold?
mark in it.
The Question mark is replaced by the This year, you can decide.
close-up image of a lapel with an “I
Voted” sticker.
CG: You Decide
“Own Words”
30 Seconds Television
VISUAL
COPY
Narrator: (Picture of McCain. Words show up on the screen. The

narrator reads the first couple quotes.)
John McCain in his own words.
On Iraq he said “we were greeted as liberators” “we were greeted as liberators”
and “this is a mission accomplished.” “this is a mission accomplished”
On the economy: “I believe the fundamentals are “I believe the fundamentals are strong
strong and will remain strong.” and will remain strong.”
Like Bush he says a higher minimum wage is Higher minimum wage “unnecessary.”
“unnecessary.”
Called putting Social Security into the hands of Privatizing Social Security a “good idea.”
Wall Street a “good idea.”
And while we’ve spent $800 billion in Iraq,

McCain says:
McCain: “I don’t think Americans are concerned if “I don’t think Americans are concerned if
we’re there for 100 years.” we’re there for 100 years.”
Narrator: Sound familiar? (Picture of Bush & McCain)

Two of a kind. More of the same. Two of a kind. More of the same.
“10 Campaign”
10 Seconds Television (3 of 4 run in rotation)
VISUAL
COPY
Narrator:
A. Bush tried to privatize Social Security, handing (Pictures of McCain with Bush. At first we just see
our retirement to the whims of Wall Street. He Bush, but in each ad we reveal McCain as his name is
failed. McCain will try it again. No more Bush. spoken.)
No McCain.
B. Bush vetoed legislation to provide affordable

health care for 10 million kids. McCain will keep
fighting against covering kids. No more Bush.
No McCain.
C. Bush wants to keep our troops in Iraq

indefinitely. McCain says “for 100 years.” No
more Bush. No McCain.
D. George Bush reluctantly signed an increase in

the minimum wage. John McCain opposed that
increase. On the minimum wage he’s worse than
Bush. No more Bush. No McCain.
“Stubborn”
VISUAL
COPY
McCain (2003): “It’s clear the end is very much in John McCain
sight.”
McCain: “We were greeted as liberators.” (Montage of powerful Iraq Images. We hear McCain
say his second quote as we still see images of Iraq.
Images stop, cut back to McCain.)
McCain (2007): “We are winning in Iraq.”
A stubborn disregard for the facts. Been there. (Shot of McCain with Bush.)
Done that.
No more Bush. No McCain.

“2108”
VISUAL
COPY
A voice begins: I’ve been serving in Iraq for (Black Screen. Words type on the screen in a
four years… military fashion.)
Year: 2108
Location: Baghdad, Iraq.
Soldier continues: My father served in Iraq. My (Cut to grizzled 40 year old soldier in the desert.)
grandfather died in Iraq. My great-grandfather was
wounded in Iraq and his father lost a leg in Iraq.
(He pauses…a long pause.)

Soldier: And my son just finished boot camp.
McCain: “I don’t think Americans are concerned if

we’re there for 100 years.”
“Mission Accomplished”
VISUAL
COPY
Narrator: John McCain on the war in Iraq (We see and hear McCain say the quotes as the
visuals tell a different story.)
McCain: “The military operation was easy, I said it
would be easy.”
“The end is very much in sight.” Headlines: American casualties,

2004-2008
“This is a mission accomplished.” (Bush on ship with Mission Accomplished banner.)
“I don’t think Americans care if we’re in Iraq for

100 years, a 1,000 years or 10,000 years.”
Narrator: George Bush, John McCain, two of kind, Bush & McCain. Two of a kind. More of
more of the same. the same.
“Concerned”
VISUAL
COPY
Narrator:
John McCain and George Bush are for keeping our (Video of Bush and McCain hugging, then a fast
troops in Iraq. montage of news footage from Iraq, including McCain
in the Iraq market, escalating in pace and ferocity.
And McCain’s pushing for American troops to stay Driving music builds to a crescendo. )
in Iraq for another 100 years.
McCain: “I don’t think Americans are concerned if

we’re there for 100 years.”
Music abruptly stops, as we see a simple word on a

Narrator: Are you concerned? black screen: Concerned?
Two of a kind. More of the same.

“Believe”
VISUAL
COPY
Narrator: John McCain on the economy:
(Video montage, of mortgage crisis, global economic

McCain: “I believe the fundamentals of this crash, talk of a recession. Driving music builds to a
economy are strong and I believe they will remain crescendo.)
strong.”
Music abruptly stops, as we see on a black screen:

Narrator: Do you believe? Do you believe?

“Grateful”
VISUAL
COPY
Narrator: From staying in Iraq to his economic (Video of Bush and McCain together.)
policies George Bush has no bigger supporter in
the Senate than John McCain.
McCain: “I support him, I am grateful to him, and I (Video montage of McCain with Bush. Driving music
am proud of him.” builds to a crescendo.)
Music abruptly stops, as we see a simple word on a

Narrator: Grateful yet? black screen: Grateful?

“Calypso”
VISUAL
COPY
Narrator:
Mitt Romney set up a tax shelter in the Bahamas (Tropical beach scene, slow pan across a beautiful
that saved his company millions and Romney beach to the sound of calypso music.)
himself pocketed a million.
Romney’s company laid workers off, closed plants, (Video of Romney, Romney and Bush.)
denied benefits, cut pensions.
Romney’s spokesman called it all: Perfectly normal. (Back to tropical beach scene.)
Normal? Music abruptly stops, as we see a simple word on a

black screen: Normal?
“Romney Mom”
VISUAL
COPY
Romney 2002 debate video:
“My position has been the same throughout my Mitt Romney, 2002
political career and it goes back to the days of
1970. There was a woman who was running for
political office, US Senate, she took a very bold
and courageous stand in 1970 and that was in a
conservative state, that was that a woman should
have the right to make her own choice as to
whether or not to have an abortion. Her name
was Lenore Romney; she was my Mom. I will
preserve and protect a woman’s right to choose
and am devoted and dedicated to honoring my
word in that regard.”
Romney MTP video:
“My view is that the right next step, again, in the Mitt Romney, December 2007
fight to preserve the sanctity of life, is to see Roe
v. Wade overturned”
Narrator: Shhh… Don’t tell Mom. Shhh… Don’t tell Mom.

“Guess Who?”
VISUAL
COPY
Narrator: One issue, two opposing views. (Split screen of two Romney videos, 2002 Debate and
2007 MTP, but he is shown in outline only, his “picture”
Here’s one view. isn’t filled in.)
Romney audio: “I will preserve and protect a (Go to full-screen of Romney “outline” in the debate
woman’s right to choose and am devoted and video.)
dedicated to honoring my word in that regard. I
will not change any provisions...”
Narrator: Here’s another:
Romney audio: “My view is that the right next step, (Screen switches to outline of Romney on MTP; again,
again, in the fight to preserve the sanctity of life, is you hear the audio but the “picture” isn’t filled in.)
to see Roe v. Wade overturned”
Narrator: Who do you agree with? Mitt (Return to split-screen; Romney picture is filled in first
Romney… or Mitt Romney?. on the left, then on the right.)
Mitt Romney? Or Mitt Romney?

“Wrong Way”
VISUAL
COPY
Narrator:
Just where is John McCain headed? (Tight shot of a car on the highway. We see that it is
moving, but we can’t see where.)
McCain has been a 100% supporter of Bush’s war
in Iraq that has cost America $800 billion and McCain: $ 800 billion in Iraq
counting.
Voted for big giveaways to oil companies that have McCain: Record gas prices
led to record gas prices.
Like Bush, McCain offers no solution on health McCain: No solutions on health care
care
And even after the home mortgage crisis and just McCain: Says economy is “strong”
weeks before a global market decline, McCain
called the economy “strong.”
John McCain. Headed in the wrong direction. (The shot gets wide and you realize car is going the
wrong way.)
McCain: The Wrong Direction

“Punchclock”
VISUAL
COPY
Narrator:
John McCain has a plan for you to prepare for (We see a line of people waiting to punch out. As we
retirement: WORK LONGER. hear “work longer”, we see an old man limp up and
punch out. Walks off as the points come up in chyron.)
McCain has supported Bush’s record spending, McCain: Supported Bush’s record
putting your social security in jeopardy. spending
And like Bush, McCain would privatize Social McCain: Privatize Social Security
Security, handing your Social Security to Wall
Street investors.
McCain and Bush. Two of a kind. More of the McCain and Bush. Two of a kind. More
same. of the same.

Campaign To Defend America 2008 Media Scripts

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SCRIPT PACKAGE

January 24, 2008

1. Everybody reads and scores the scripts.

3. Choose up to five other ads you think we should make.

4. We will compile the results in our meeting tomorrow.

SCREEN: A DATING SERVICE, LIKE MATCH.COM

A video of a young woman. She talks directly to us.

A PICTURE of MIKE HUCKABEE opens up next to her.

YOUNG WOMAN (CONT'D)

“Guys who parole rapists.” apprears under her video, under

YOUNG WOMAN (CONT'D)

Title: “2008. Not Just a New President. A New Direction.”

INT. LIMBO (LIKE THE MAC ADS)

Two men: A GEORGE BUSH IMPERSONATOR, with a large political

Mike Huckabee? Huck No!

2008. Not Just A New President. A New Direction.

A LARGE FACE OF MIKE HUCKABEE slowly MORPHS into the Face of

The face ends somewhere in between: a Bush/Huckabee hybrid.

VOICE OVER (CONT'D)

Mike Huckabee? Huck No!

2008. Not Just A New President. A New Direction.

A YOUNG WOMAN stands, holding a two-sided MIKE HUCKABEE mask,

She turns to us. More serious now.

YOUNG WOMAN (CONT'D)

Title: “Mike Huckabee? Huck No!!”

INT. AN OFFICIAL LOOKING ROOM - DAY

A YOUNG MAN stands in front of a board, holds a pointer.

He pulls down on a screen. It flips up to reveal, written

YOUNG MAN (CONT'D)

Another screen goes up to reveal a CROSS SECTION of a

YOUNG MAN (CONT'D)

He turns to us.., serious now.

YOUNG MAN (CONT'D)

Title: “2008. Change. NOW!”

A CHARMING YOUNG MAN sits behind a desk. A GLASS JAR next to

He hold up a ONE DOLLAR BILL.

YOUNG MAN (CONT'D)

CLINK. He drops a coin in the jar.

YOUNG MAN (CONT'D)

CLINK! CLINK! CLINK!

YOUNG MAN (CONT'D)

YOUNG MAN (CONT'D)

Title: “2008. Not Just A New President. A New Direction.”

THE SCREEN: A WEB DATING SERVICE LIKE MATCH.COM

A video of a YOUNG WOMAN. She talks directly to us.

A Picture of JOHN MCCAIN opens up next to hers.

This gets listed as a turnoff: “Providing insurance for 10 million kids.”

President. You promised me you were different!... I guess

Title: “2008. Not Just a New President. A New Direction.”

“Dear John Campaign”

INT. A BEDROOM - NIGHT

A YOUNG WOMAN, writing a letter. We never SEE her face --

When we HEAR her voice, it is thoughtful and somewhat sad.

YOUNG WOMAN’S VOICE

Archival footage of John McCain claiming that mission in Iraq

YOUNG WOMAN’S VOICE

Archival footage of McCain saying we should stay in Iraq --

YOUNG WOMAN’S VOICE

Photos of McCain with Dick Cheney, Jerry Falwell, and finally

YOUNG WOMAN’S VOICE

Title: “2008. Not Just A New President. A New Direction.”

IMAGE OF BUSH AND MCCAIN SMILING OR EMBRACING:

SCREEN: A DATING SERVICE, LIKE MATCH.COM