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(5)
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(6)

(7)

c. Pro4.IJ'CJ:2!!5 :J glY!!itt: The main llctenni.nant of thls ..

pn::sene<:, O!' indc«l Absence, of n ghicn product ilttrihure. ·. • !..
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(1) Ditf:rences in qu.1Jity a,nount lo differences in the quan~fy of ;·~

ison, desirt:d ~dicnt or :1ttribule' by LJl\\lfe'll~ Abbott. · '\.,,
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(Z} •Qt;;ili.ty rcfu.rs to the anlOUnl of the unpriced aarihute ~:~ ... ,. .•
• e:<.11 unit oflhe price anribute' by K. Leffler. , ·..........'
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This (OCUl! ..,ews qunti,:y as a pruise and me.isurablev.uiilble. •. .: ,;~.., ,~• .t,;'.
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Y,.ilue'..bfu • w;1l1l1 111.lm.m pe~pltons and preferences arc .:iiiit:e i- .~ "
d.
· 11; ti\'e: :hus. the cost-t"Cli\tionsh.ipt1 \ tu h in .Ii 1duah use to J~1,·min; . · '
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this type of quality become ~ck.i, ·1 d, lie In Che end, -value just ~ JIU ~-,,' ,
giving custo-ners \Vhnt th~y wanl and nt a price they consider fair, '. . "\, •'.,.
,. , .., .,
e. · ~· !ml H:[ld~ This m,.ms . quaht_y th~I SUIJI~ . ~f
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: '~~-' ._v.'h: , ·11< inhcrent.vahu:: ~ iMate ~ccllmce 1s only .11p~n1 k>
·1 1ltc i.ndividu.Jl·cuatonier1user. ::;;: . ... ., . '\· ··•• - i1 V
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·(() A " ti Jlt1on of txi;t:111:1"-C 'i((ll)Jy;ng tine· qualit~ as tli&l111..• fio,u

pe>(l•·. qu.ili1y . :-,, (111 hl} h,. a 11ii'l\11ng. or r.i.1cl11ng lhc ~csl '
' · ~ . d .a.-;, ilg.;!lO"I ,-,,:;~{ s..uA1ii;(I \\ith 1ht: !$lopp)' 1..>r .fi:llldulE!!_I' .
~y lwhtrr.m ·; ,. •· • . · - - '
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o r ~. down Jor i. ,!~
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Con1on1\1nce - the depe to· .v,11icb a product's dcsi8n :md opei-; ting
elumu:ti:ri tJ :i nice! c-.sioblished 1:ilft'1<la.Rls.
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Dw:abilth: - a m:nsui-e orn produc ·s life.
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f.'D Sen,i~bilii:-.-.'... th~ :::p~ and c.is-.; of t\..1),:JJr. •
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g.. -· Aesthetics. ;i product's look, !eel, laste, ameU. • le• ' l
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Pcn;.,1wd qu:tlit,
.- '"" qualiry as \lic~"'''l
• ;t by .i cus101,w, client or student.; .
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~ l)ETER~1f.'lA.'1\1TS ltF QI ALJTY.. .., · , · ;,. •
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• ·' ..-. .,,., to which a orodu.ct
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or s1rvi.ce suc ~ully satisfies its int~\Ckd ·
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, purpoi;e ha: lour J?_nnP :JC 1n1n:111b , •lel!lt me:
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Dcs1t!!_ whit:h
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 h d • affl)lenc:n1at1on anJ
P(e:\,:ntiC\CI ., t!:ts an:
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ed and u·
a l')'III" "'- l'rcwnti,11, ..,r.11:1 ;,r,: pl nn '
mu.nt cn.Ul'w.l ..r lh~ (lL h I
111e costs include.-
inc\umi ~ production
1

(I)
Pro< llt;l/stl\;Cc ~ljlll(~~"" the JercTTTin3riITTl of qualit:
n:qu1n:1n:nl~ an\1 tht" scuina of s~...,Jcations for material!,
pro • t:1, in1cr111e<l1:i1~ ftni~he<l products or t.l scr,iccs.
• • •
n:hab1h1y, su~SJOII.
~ !!Y plllllru!\8 the rc:iuon of <1u."llil)
,,:n 1.:;iuun :iuu l•th.. r rc!Jte<l pl,uc;

(3) Qua 11) a ur:ince - tlle crc:ition :ind m.lln1t:nan1.e of thi.: overall
qu:il.itv -.ysrc:m

Tr.u u!J& - th~ dc\dop1nc111. pR:JlJ.t'JUO 1 and

(4)
-
qu:-.J11r tr.uning p10~::i 111ni:s 101 opcr.11011,
r1\ll 1~13. \ r.Jv...... - ~--..,._r:_, /
(S l Mis, clla11coW1 - ,..J,cnc:il. trJvcl, uppl)', !<IJpping. 1.onwn.mialioni
Ml\ 'lthcr IICU\itic:, rcl1t1cJ to <11ul 11y.

b. &,pooaal i.:, ,r.L~ .in: co I It I 111 JI JS ~ht These :att coa11 dud ..-:
~ n1th 01 I I nnl~, s:'fOCCl:KA, UdQ.;il"5•---
• pn)daac~ 1Si1d set\icca 10 ass~ 1 on1~U1 :tth die spcgficl!iane,,
Included are -

(J)

(2)
 and cx:tc~I failtR
cOtd8
~ Failure C\..lS~ llJl" ub t vtd • hlprncnl and include lhe
~ lntc:aiw fai\UR' \iOSl:i an:
-
foll0\'1'1.n?,.- •

Scrnp - products Iha! c.uu,ot l>c rcp:1ircd, uited. or sold.

(1)
(2) Re-";ork - lO mccl requited spccili,;:ltions.
R~n ~oou - lhc rc-cx:inti.nation of rc--.vorl<ed item'!.
(3)
Do\,~ng - n product not rn::eling s~ificalions may be sold
(4)
al a lo\v,:rpnce.
\ \1a.<-t~ - the act1'-ill~5 :>nJ fe'IOUrtes associated wilh doing
(S)
•
unnecessa()' or Y.TODg thi11gs
Failwe a..,:it;·siE - to cst.ibljsh causes of u1tenul product failwe.
{6)

. . ducts tn o~n ,voit5hon or 1h~

(l;
11 - f;ulc<l proJucts wllich arc replaced •lll!Ckr
(2)
the handlang and n .1t1on of rcJected oo:>dllictl
(3)
ny II };nci11 11011 Cll ,lli
-~. md od1,r llni1TI!..
(4)
(S) ;1111\cJtr,r:h:lpUI and inul
• •

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