Pantaloons

Summer holiday campaign

Holidays give you the freedom and opportunity to try new looks and explore different styles.

This holiday season, Pantaloons, with its wide range of stylish clothes
for every destination will help you do that and style your change.
This holiday season, Pantaloons is bringing a new range that’s styled for
exploring new opportunities and keeping the vacation sprit alive in style.

IMAGERY
 The look and feel will be adapted across all in-store communication touchpoints.

IN-STORE BRANDING
IN-STORE BRANDING
To create a holiday vibe, we will redesign the experience IN-STORE
in our stores from employee uniforms to customer service.
IDEAS
WINDOW DISPLAY
WINDOW DISPLAY
To make the window displays look more dynamic, we can place various
summer themed props that will bring out the spirit of summer holidays.

For Example:
Cabana beds
Beach balls
Sand
Volleyball Nets
Palm trees etc.
 power bank
selfie stick

travel journal

Pantaloons will gift out holiday specific accessories and GIFTS AND
goodies to customers that shop above a certain amount.
REWARDS
IN-STORE RADIO
“Namaskar Deviyo aur Sajanno…
Mumbai ke Pantaloons shopping adde pe aapka swagat hai.

Aapke dai taraph, bai taraph, aage-peeche aur har taraph

Pantaloons ki hi summer collection hai,
to kripiya apni holidays ke liye araaaam se shop kare.

Beaches ho ya hills. Aap trek pe jaarahe ho yaa apni Daadi ke ghar.

Humaare paas aapki har holiday ke liye style ki suvidha uplupdh hai.

Kisi sale ke dauraan excitement se panic na kare

Aur dusro ki madad karne se pehle...apni favourite outfits alag se nikal ke rakhe.

Changing rooms ka istemaal ghanto tak selfie lene ke liye na kare…

Isse baaki shoppers ko asuvidha ho sakti hai.

Aap se nivedan hai ki apne phones aur tablets ka upyog thoda kum kare...
Aur holiday shopping ke poore maze le.

Pantaloons ke saath shop karne ke liye dhanyawaad

Aapki holidays stylish rahe.”
To create awareness about #HolidayInStyle and the special discounts, we will
target consumers with ads at various touch points like social media, Google
searches, travel booking websites, in-mall, etc.
SOCIAL MEDIA POSTS
SEARCH ADS
DIGITAL CONTENT
To establish the digital presence of #HolidayInStyle, we will
create various pieces of content in association with local
content creators like Buzzfeed, Scoopwhoop etc. These
articles will not only help people pack and/or shop for their
holidays but also drive them to the Pantaloons website.

For Example:
How to pack for vacations?
10 things every fashion blogger gets on a holiday.
What to wear on your beach vacation.
MALL INSTALLATION
 Holiday In Style Activation

An opportunity for shoppers to style their holiday looks at

Pantaloons and go on a vacation of a lifetime.
How do we make this bigger?

RJ’s from each city are invited to create their look of the holiday season,
They then challenge other RJ’s and invite people to become a part of their
#HolidayInStyleWithPantaloons
Shoppers are invited to take part in a Chroma shoot, a shoot that will challenge them to choose looks for an exotic location
and get people to vote for these looks curated by Pantaloons!
Why chroma shoot and what does it give us?

• Unique brand experience for the Consumer

• Wow Factor
• Extremely Shareable
• Drive trials and creates visual representation
• Drives association of Pantaloons with Holidays
Pre-Hype (15 Days – April 1st to 15th)

• RJ Mentions across Top 10 Cities along with Pantaloons Holiday campaign promos (15 Days)
• Radio Partner and RJ’s to create contextual content of social media and On-Air wherein RJ’s talk to each other
about the importance of creating the right looks
• RJ’s then nominate/challenge Co-RJ’s to join their challenge to create the best holiday look and also invite
participants from their cities to join their team
• RJ’s and Radio Station announce the dates and venue for the challenge and share the same on their social
media and On-Air
Chroma Shoot Detailing – Pre Shoot

MC at the mall atrium announces arrival of RJ and invites shoppers

to take part in the Pantaloons Holiday Look challenge

Simultaneously, promoters pull people into the store to take part in

the challenge and also stand the chance to meet the RJ

Contestant details are taken along with their Facebook handles

Contestants choose their destinations and are given a time limit to

put together their looks and proceed to touch-up

Post touch-up, all contestants stand in a queue to get their Chroma

shoots done
Chroma Shoot - During

RJ’s get their photo shoot done and proceed into the in-store
studio

MC directs people during the shoot and keeps the line

moving

Contestants are given their instant Chroma photos with photo

jackets

All pictures clicked are then centrally edited and shared with
brand team for approval

Pantaloons Uploads photos . RJ’s and contestants start

sharing the same on Social Media and Radio
Chroma Shoot - Logistics

10 Cities – 1 location – 2 Days each

Images clicked per day per location:

100 (6 Hour shoot)

Total images clicked (Contestants): 2000

Chroma Photos with branded

photo jackets given immediately

10 RJ’s
The Final Leg

The contestants with the most likes will be sent on an exotic vacation with curated looks.
A professional photographer will accompany them to capture all their images of holidaying in style. These images will then be posted by
Pantaloons on their social media handles to showcase the winners of #HolidayInStyle activation.
Destination for winners

Beach Destination, Budgeted Amount (5 Winners) – 20 Lacs

Consumer Journey

Winning
Taken On- Winner
Styles their Tagged on consumers
Air from Consumer Profession
Radio + look before Pantaloon announced
Shoot Studio bytes are al Candid
Social the shoot s uploads at Press
Engageme Shift to talk taken On- photograp
Media basis and starts con +
nt with MC about the Air and hy at the
CFE chosen calling for Social
engageme amplified destination
destination votes Media +
nt on social
Radio
RJ Interventions

Pre-Hype Call for voting Press Announcemen

Studio Shift Conference t of Winners
• On-Air – 15 In-Store Shoot • On-Air
(2 Days) -
Days (2 Days) • Social Media • On-Air
Announcement
• Social Media of winner and • Social Media
– 7 Days destination
Radio Reach Numbers

Reporting Units in IRS (UAs) Top 8 Radio Mirchi Red FM/Suryan

Ahmedabad UA Top 8 912 461

Bangalore UA Top 8 1722 1185
Chennai UA Top 8 1227 1447
Delhi / NCR Top 8 4461 3563
Hyderabad UA Top 8 919 704
Kolkata UA Top 8 1388 840
Mumbai (Greater) Top 8 2537 1921
Pune UA Top 8 1341 870
Surat UA P1 4893 755
Lucknow UA P1 2803 742
T hank you