A PROJECT REPORT ON

INDIA INFOLINE

SUBMITTED BY:

Ms. MRUDULA PUTHRAN

SYPGDM

2014-2015

SUBMITTED TO:

PROF. NIKHIL UBALE

BUNTS SANGHA MUMBAI

UMA KRISHNA SHETTY INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

Shashi Manmohan Shetty Higher Education Complex,

Buntara Bhavana Marg, Kurla (East), Mumbai – 400070

 INTRODUCTION

Location Mumbai Corporate office IIFL Centre, Lower Parel Registered

office IIFL House, Sun Infotech Park, Road No. 16V, Plot No. B-23, Thane
Industrial Area, Wagle Estate,Thane,Maharashtra 400604 Year of
incorporation 1995 Industry Financial Services Key businesses Credit &
Finance, Wealth Management, Financial Product Distribution, Capital
Market Related Employees 14,000+ Business locations Around 4,000
locations in 900 cities and towns Global reach Singapore, Dubai, New York,
Mauritius, UK, Hong Kong, Switzerland Listings NSE, BSE Listing date 17
May, 2005
IIFL (India Infoline Finance Ltd.) was founded in 1996 by Mr. Nirmal
Jain (Chairman) as an independent business research and information
provider. It gradually evolved into a financial services solution provider.
IIFL has a network of 3000 business locations spread over more than 500
cities and towns across India.
IIFL is listed on the Bombay Stock Exchange (BSE) and
the National_Stock_Exchange_of_India (NSE) for securities trading; with
MCX, NCDEX and DGCX for commodities trading; and with CDSL and NSDL
as depository participants. IIFL is registered as a Category I merchant
banker and is a SEBI registered portfolio manager.
In 2008 they started with their Private Wealth division, known as IIFL
Private Wealth Awards Best Customer Service in Financial Services, 2013 -
Retailer Customer Service Awards Best Commodities Investment, 2012 –
Euro Money Top Performer, Equity (FI Category), 2012 – BSE Best Broking
House with Global Presence, 2011 & 2012 – D&B No. 1 in Fixed Income
Portfolio Management in India, 2012 – Euro Money.
 VISION
To be recognized nationally and internationally as a specialized
construction organization comparable with the best in the field
covering the entire spectrum of construction activities and services
in the infrastructure sector.

MISSION
To effectively position the Company so as to meet the construction
needs of infrastructure development of the changing economic scene
in India and abroad.

To earn global recognition by providing high quality products and

services in time and in conformity with the best engineering
practices.

CORPORATE STRATEGY OF IIFL

The corporate strategy has been to let customers make informed
decisions and to simplify the process of investing in stocks. To know
the brokerage system of the share market. to know the various
exchanges of share markets all over the world. Provide best product
and services to the customer. To know the rules and regulation of
SEBI.
 PRODUCTS OF IIFL

1. Equity Trading Platform (Online/Offline)

2. Commodities Trading Platform (Online/Offline)
3. Portfolio Management Service.
4. Mutual Fund Advisory and Distribution.
5. Insurance Distribution.
6. Depository Services.
7. Research Report.

REASONS TO CHOOSE IIFL

1. EXPERIENCE - IIFL has more than eight decades of trust and

credibility in the Indian stock market.

2. TECHNOLOGY - With our online trading account you can buy and
sell shares in an instant from any PC with an Internet connection.

3. ACCESSIBILITY - IIFL provides ADVICE, EDUCATION, TOOLS AND

EXECUTION services for investors
 INDIA INFOLINE (IIFL)

Parent Company India Infoline Ltd.

Category Brokerage Houses, Consumer Financial Services

Sector Banking and Financial Services

Tagline/ Slogan Knowledge is the edge; Its all about money, honey

USP One of the leading players in the Indian financial services space

STP

Segment Brokerage

Target Group Urban and Rural Investors

Positioning Complete Investment and Stock trading Solutions

SWOT Analysis

1. Wide range of financial products 

2. Successful implementation of “Insurance broking” model
3. Online portal’s successful branding as “5paisa.com”
4. Have over  2500 offices in India in over 500 cities
5. First Indian brokerage house to get membership of Singapore
Exchange
6. IIFL has been awarded the ‘Best Broker, India’ , ‘Most
improved brokerage, India’ , ‘Fastest Growing Equity Broking
Strength House’

1.  High risk exposure as seen by conservative population

Weakness 2.  Less emphasis on advertising causes lack of brand visibility

1. High income Urban families

Opportunity 2. More penetration into the growing cities

Threats 1.  Stringent Economic measures by Government and RBI

 2.  Entry of foreign finance firms in Indian Market

Competition

1.  Sharekhan
2.  Indiabulls
Competitors 3.  Angel Broking
Incorporated in 1995, India Infoline (IIFL) is the brokerage firm of India
Infoline Group, a fastest growing financial services solution provider in
India. India Infoline is listed on BSE (532636) and NSE (INDIAINFO) for
securities trading.

IIFL offers trading platform and research-based advice for entire range of
financial products including Stocks, Derivatives, Commodities, Insurance,
FD's, Loans, Bonds etc.

Equity / Commodity Broking and Research is the key offering of India

Infoline. IIFL has a wide network of 4000+ branches spread over 900+
cities across India (as of Dec 2012). IIFL is very popular among retail
investors and traders as their branches are spread all over India.

In Oct 2012, IIFL reported the average daily turnover of Rs 4,355 cr in

equity and Rs 2,254 Cr in commodities.

IIFL won the 'Best Broker with Global Presence' award at the BSE IPF –
D&B Equity Broking Awards 2012. IIFL has presence through its
subsidiaries in Colombo, Dubai, New York, Mauritius, London, Singapore
and Hong Kong.

INDIA INFOLINE (IIFL)'S TRADING PLATFORMS

IIFL offers 2 different online trading terminals to its customers:

1. Investor Terminal (IT)

Investor Terminal is 5Paisa's equity trading terminal for low volume

trader. This is web based terminal and could access from anywhere.
This product provides limited features in comparison of Trader
Terminal, which is another product provided by 5Paisa.

2. Trader Terminal (TT)

Trader Terminal is design for high volume equity traders or day

traders. Trader Terminal provides high volume trading with
powerful interface and fast order execution.

Few popular features of trader terminal are:

o Fast trade execution with instant trade confirmation.

 o Live streaming quotes and price watch on any number of
stocks.
o Intra day charts, updated live, tick-by-tick.
o Live margin, position, marked to market profit & loss report.
o Set any number of price alerts on any number of scrips.
o Flexibility to customize screen layout and setting.
o Facility to customize any number of portfolios & watch lists.
o Facility to cancel all pending orders at one click.
o Facility to square off all transactions at one click.
o Top Gainers, Top Losers, Most Active, updated live.
o Index information; index chart, index stock information live.
o Market depth, i.e. Best 5 bids and offers, updated live for all
stocks.
o Online access to both accounts and DP to check live updated
Order and Trade Book.
o Facility to place after market orders.
o Online fund transfer facility from leading Banks including ICICI,
HDFC, CITI and UTI banks.
o Online intra-day technical calls.
o Historical charts and technical analysis tools.
o India Infoline's world - acclaimed news service and research.
o and many more.

INDIA INFOLINE (IIFL) BROKERAGE CHARGES 2014

Account Opening Fees & Annual maintenance charges (AMC)

 Trading Account Opening Charges (One Time): Rs 750

 Trading Annual maintenance charges (AMC): -
 Demat Account Opening Charges (One Time): Rs 555
 Demat Account Annual Maintenance Charges (AMC): Rs. 300

TRADING BROKERAGES
 Intra-day Trades: 0.05% on the buy side and 0.05% on the sell side.
 Delivery Based Trades: 0.50% or 5 paise per share whichever is
higher.
 F&O Trades: 0.05%
 Options Trades: 1% of Premium or Rs 100 per lot whichever is
higher.
 Minimum Per Share Brokerage: Rs 0.05
  Auction Brokerage: 1.00%
 VAS SMS Facility: Rs 249 per month

HOW TO OPEN ACCOUNT WITH INDIA INFOLINE LIMITED?

There are few steps to open an account with 5paisa.

1. First log on to their site and fill the registration form. Once you fill the
form they will give you 2 options. Either you can receive the form by
mail or one of their agent visit you personally. Personal visit is not
available in all cities.
2. After registration, you will be required to deposit a certain amount of
initial margin deposit with them. The deposit can be of any amount,
but it should not be less than Rupees Five Thousand.
3. When your account is activated, you will receive a welcome kit, which
contains details about your account, your username and password,
and the user's manual. The kit will also include a CD ROM which will
allow you to install trading software.
4. It will take approximately 15 days to complete the formalities if all
the correct documents are sent and the forms are correctly filled.
5. Documents required are 2 latest passport size photos, proof of
identity and address i.e. say electricity/ telephone bill, passport
photocopies and PAN number.

INDIA INFOLINE (IIFL) ADVANTAGES

1. Extended network of branches across India and abroad. IIFL has
4000+ branches in India in 900+ cities.
2. IIFL 'Trader Terminal' is one of the best desktop trading terminals in
India.
3. India Infoline is a 'full service broker' offering wide range of popular
financial products and advisory to its customers.
4. IIFL offers 'Trader Multiple' which allows upto 12.5 times multiple on
the available margin for certain select scripts.
5. IIFL offers Equity Systematic Investment Plan (Equity SIP) through
which customers can place buy orders for a pre-specified amount or
for a pre-specified quantity in scripts of their choice at regular
intervals over a period of time. Similar facility is also available in
Commodity and Mutual Fund.
INDIA INFOLINE (IIFL) DISADVANTAGES
1. No intra-day tick by tick charts in Investor Terminal (IT).
2. Investing in IPO and Mutual Funds is not as easy as in ICICI Direct.

IPO / MUTUAL FUNDS INVESTMENT THROUGH 5PAISA

(INDIA INFOLINE)
1. 5Paisa provides free facility of subscribing to mutual funds, equity
IPOs and other investment products using internet banking account
of ICICI, HDFC, CITI and UTI banks.
2. Registered users with 5Paisa can logon to following website to apply
in an IPO:
http://www.indiainfoline.com/ipo
3. While applying for IPO shares online through 5Paisa, Investor are
taken to there corresponding banks homepage. Investors can use
there net banking user id & password & transfer funds directly using
any of these banks.
4. 5Paisa members can use the similar steps to invest in Mutual Funds
online.

India Infoline
Sharekhan
Limited

About the Incorporated in February 2000, Incorporated in 1995, India

Broker Sharekhan is India's 2nd largest Infoline (IIFL) is the brokerage
stock broker providing firm of India Infoline Group, a
brokerage services through its fastest growing financial
online trading website services solution provider in
Sharekhan.com and 1950 Share India. India Infoline is listed on
shops which includes branches BSE (532636) and NSE
& Franchises in more than 575 (INDIAINFO) for securities
 cities across India.... trading. IIFL off...
Type of Broker Full Service Broker Full Service Broker
Supported
BSE, NSE, MCX, NCDEX, NSEL NSE, BSE, MCX, NCDEX
Exchnage
Account Type Classic Account Standard Account
COMPETITORS

Stock Broker Fees / Charges

  Sharekhan India Infoline (IIFL)
Trading Account
Rs 750 Rs 750
Opening Fees
Trading Account AMC Rs 400
Demat Account Opening
Rs 0 Rs 555
Fees
Demat Account AMC Rs 400 Rs 300
Demat Account is
Mandatory?

Trading Brokerage Charges

  Sharekhan India Infoline (IIFL)
Equity Delivery
0.50% 0.50%
Brokerage
Equity Intraday
0.20% 0.05%
Brokerage
Equity Futures Brokerage 0.10% 0.05%
Equity Options Rs. 100/- per lot or 2.5% on 1% of Premium or Rs 100 per
Brokerage premium (which ever is higher) lot whichever is high
Currency Futures
Trading Brokerage
Currency Options
Trading Brokerage
Commodity Trading
Brokerage
Other Brokerage Charges
Minimum Brokerage
10 paise per share Rs 0.05 per share
Charges

Transaction Charges
  Sharekhan India Infoline (IIFL)
Equity Delivery 0.125%
Equity Intraday 0.025%
Equity Futures 0.017%
 Equity Options 0.017%
Currency Futures
Currency Options

Share
Broker
Features
  Sharekhan India Infoline (IIFL)
3 in 1 Account
Mobile Trading
Charting
Automated Trading
After Trading Hour
Orders
Good Till Cancelled
(GTC)
SMS Alerts
Online Demo
Online Portfolio
Margin Trading Funding
Available
Combined Ledger for
Equity and Commodity
Trading Platform TradeTiger
Intraday Square-off Time 3:30 PM
Other Features

Broker Ratings (Average User

Rating)
  Sharekhan India Infoline (IIFL)
152 Customer Reviews
  63 Customer Reviews    
Fees Ratings
Trading Brokerage
Rating
Trading Platform
Usability
Customer Service Ratings
Overall Ratings
India Infoline (IIFL) is Rated
Sharekhan is Rated 3.6 / 5
Broker Rating 3.1 / 5 based on 63 customer
based on 152 customer reviews
reviews
Investment Options Available
  Sharekhan India Infoline (IIFL)
Stock / Equity
Commodity
Currency
Initial Public Offers (IPO)
Mutual Funds
Bond / NCD
Debt
Other Investment Options

Customer Service Offered

  Sharekhan India Infoline (IIFL)
24/7 Customer Service
Email Support
Onine Live Chat
Phone Support
Toll Free Number
Through Branches

Research / Tips / Reports Published

  Sharekhan India Infoline (IIFL)
Daily Market Report
Free Tips
Quarterly Result Analysis
News Alerts

Suitable for Investor Category

  Sharekhan India Infoline (IIFL)
Casual Investor
Active Investor
Trader