ASSIGNMENT-1

Exercise-1 

Decision Making at the Strategic and Operational Level:

1.Innkeepers of America’s position in the economy segment of the lodging industry.

Ans: Strategic Decision because positioning to the economy segment is affecting the whole
organization

2.Locating properties next to a restaurant rather than having food and beverage in-house
Ans: Strategic decision since it is indicating the location of hotel & Operational because locating
next to restaurant helps in reducing the operational costs.
3.Price of rooms lowered further to meet competition
Ans: Operational decision involves because it attracts the customers and economic class
4.New advertising campaign with discount coupons for weekend stays
Ans: It is operational decision because the customers will attract the customers.
5.Three new customer service positions
Ans: Operational decision because it is localized to the area because of the demand in
specific period.
6.Shares of company stock issued for employee bonuses
Ans: Operational decision this would motivate employee in order to achieve goals.
7.Providing continental breakfast in the lobby
Ans: Operational decision it reduces the cost cutting
8.Room service for (for continental breakfast only)
Ans: Operational decision this provides higher customer satisfaction.
9.Computerized reservation system
Ans: Strategic decision it involves in setting up databases.
10.Training programs for front-desk employees
Ans: Operational decision it increases the efficiency of employees.
11.New hotel properties built with additional features to appeal to an upscale market.
Ans: Strategic decision which change the organization.
12.Web site where reservations can be book online
Ans: Operational decision because it is used in increasing the efficiency
13.Merger with Economy Lodge, Inc
Ans: Strategic decision it helps in creating the new business
14.Rewrite Mission Statement
Ans: Strategic decision it helps in achieving the objective of organization
15.Contracting cleaning and landscaping services
Ans: Operational decision it changes the efficiency of organization and reduces the cost.