Research Methodology –

Market research:

1. Research on the market structure, share, market leaders and competition in the non-veg
masala market
2. Do a history check on companies that could have done such an entry to another diverse
market
3. Carry out a SWOT and PESTLE analysis of the company and market respectively.
4. After this, do an evaluation on the financials and prospects within the company that can
meet the demand and competition in the new market
Target audience:

1. Understand the target audience (age group, people who cook) using funnel approach and
filter them using affinity audience and customer intent and come to bottom part of funnel.
[Using Digital marketing]
2. Then check how much each people spend on groceries each month, and what is the
frequency to buy items especially masalas (both online & offline) by checking sales of retails
stores
Surveys:

Roll out surveys on different platforms

 How long have you been a customer?
 Are you veg/non-veg?
 If non-veg would you be open to non-veg masalas?
 If non-veg masalas are introduced, rate likeliness to switch.
The results of an average 1000 customers around various demographics could give a good insight
into their behaviour in case of expansion.

Testing:

Take a decision to enter fast or step by step approach or not at all into the market, by studying the
balance sheet and potential and projected financials from the data collected and constructed on.