Principal’s Message

On behalf of BMCC, I extend a very warm welcome to all the delegates and
participants present today for the International Conference on the subject
“INTERNATIONALISATION OF COMMERCE AND MANAGEMENT
EDUCATION.” BMCC has borne the mantle of excellence, committed to ensure
the students their own space to learn, grow and broaden their horizon of knowledge
by indulging into diverse spheres of learning. In our endeavor to raise the standards
of discourse, we continue to remain aware in order to meet with the changing
needs of our stakeholders. On the occasion of the Platinum Jubilee Celebration of
BMCC, we are organising this two day conference on “Internationalisation of
University Education in Commerce and Management.”
Globalisation, privatisation and digitalisation today have dramatically reshaped the
education system in India and have created tremendous opportunities for
internationalisation, especially transnational or cross-border education. Various
educational institutions have partnered with foreign institutions to provide best
form of education to the students. However, many challenges and obstacles are
being faced in the strategic planning and the mechanics of bringing
internationalization of the education system into action. We wish to discuss and
deliberate on the dynamics of Internationalisation of Higher Education in the
country and across borders.

The Conference aims to bring different ideologies under one roof and provide
opportunities to exchange ideas face to face, to establish research relations and to
find global partners for future collaboration. The themes and sub-themes for this
conference are indicative of relevant research areas to give the prospective authors
innovative prepositions about the ambit of discussion. Some of the sub-themes
include: e-governance and e-commerce; recent trends, issues and challenges in
management education; innovation and excellence in internationalisation for the
university in Commerce and Management; national policies for the
internationalisation of higher education in India; and, understanding role of Digital
Consumer & Globalisation.

There are various pillars of the Education System in a nation. We have invited
eminent dignitaries from different sectors to get a better understanding of these
pillars of the Education System and the several strategies involved.

We wish to welcome and thank our eminent keynote speakers: Dr. Harald
Beschomer, Chancellor, FOM University, Germany; Mr. Rom Kant Pandey, Vice
President, Computer Association of Nepal Federation; Mr.A.B. Deshpande, Ex-
Principal, BMCC; Dr.Ashok Joshi, Honorary Director General, IndSearch; CMA
Milind Date, Financial Consultant ; Dr.Vinayakrao Govilkar,Renowned
Academician and Economist; and Dr. Aditya Abhyankar, Dean, Faculty of
Technology, University of Pune.
We would like to thank International Research Journal And Multidisciplinary
Studies (IRJMS), and International Journal Of Innovative And Informative
Multidisciplinary Research (IJIIMR) for providing us with the platform for online
publication.

Last but not the least; we would also like to thank the staff, the teachers, the
organisers and the students for their contribution in successfully organising and
managing this event. This event wouldn’t have been possible without their
guidance and constant support.

We welcome you all to BMCC and hope that this conference will act as a medium
for all of us present here to ponder upon the topic of discussion, challenge us to
strive towards it and inspire us at the same time. Thank you!

Message from the President of the World Medical Association JMAJ 54(1): 68–69, 2011 Wonchat
SUBHACHATURAS*1 *1 President, the World Medical Association, Ferney-Voltaire, France
(wonchats@wma.net, wonchats@hotmail.co.uk). The World Medical Association (WMA) is the
global federation of National Medical Associations representing the millions of physicians worldwide.
Acting on behalf of patients and physicians, the WMA endeavors to achieve the highest possible
standards of medical care, ethics, education and health-related human rights for all people
(http://www.wma.net/en/10home/index.html). Dear colleagues, it is a great honor and indeed a
great pleasure for me to have the opportunity to work with you for the better future of our medical
profession and alliances. The world and its 6.5 billion people are depending on our success and
abilities. Health is a forefront issue to be concerned. Unhealthy people will surely lead to a non
fruitful product and result in a decline in economy. It is not just a deficit in their ability to work but
the consumption of the budget on health care. The function of the medical professions does not
mean only high technology of the curative medicine; the comparable importance goes to the health
education, health promotion, disease prevention and rehabilitation as well as the sustainability of
the actions. To reach the ultimate goal of healthy world, medical professions needed to be involved
in so many issues such as environment preservation, family life styles, pollution control and
limitation of chemical usage, which are also the issues amongst the public and policy makers.
Capable health work force and global health network collaboration are the necessities to be
established in each country with a close connection amongst countries because the modern
technologies of transportation and information are being progressively and widely developed, which
are resulting in the narrowing of the world. Diseases can travel from one continent to the other
within a few hours. If we are not alert and connected for the latest medical information, we would
face the uncontrollable spreading of epidemics and this world will be hectic. Therefore, it is our duty
to be united and share our information, knowledge, and experience to prevent and find proper
solutions to overcome or to suppress the risks of spreading diseases and illnesses. Our collaboration
and cooperation will lead to the successful control of health hazards and make every corner of this
world a safe and pleasant place to live for all people and our future generation. With our 9 million
doctors working in alliances, we can make this world boundary-free for medicine. In reality, there
are some areas in this world which are still far behind in the proportion of health providers to the
population and need the support from the developed world in management, technology, human
resources and supplies. With our understanding, I would think that their needs are not beyond our
collaboration and unity. We can learn from each other at conferences and form connections.
Application must be a combination of lessons-learnt and adaptation. Capacity building is needed
amongst health professionals, and team work needs to be promoted. Good health of people cannot
be achieved only by doctors alone. All health professionals such as nurses, pharmacists, dentists,
technicians, physical therapists, and many more including health volunteers in the communities
must be consolidated and work together. Community outreach is becoming more and more
successful practice in disease prevention. In these difficult times of economic recession, health
expenditure has also been affected to varying degrees. In some countries health reform is ongoing.
Health provision and accessibility JMAJ, January/February 2011 — Vol. 54, No. 1 69 to health care, as
the essentials, must be the last to be affected. However, development of medical technologies is
also significant for better outcomes, shorter hospital stays and fewer complications and sequels. In
this regard, I would propose that sharing of the high cost medical instruments and equipment should
reduce the cost of treatment and lowers the burden on the national health budget or budgets of the
neighboring countries. Last but not least, health professionals who have been devoting themselves
to the wellbeing of the communities should be recognized. Their security must be a priority for their
continued works and to serve everyone equally without discrimination. Focusing on the Asia and
Oceania region, for my friends and my colleagues, I am very proud of the unity and consolidation we
showed at the WMA General Assembly 2010 in Vancouver. I have been working in the Confederation
of Medical Associations in Asia and Oceania (CMAAO) for 14 years since 1997 starting as the
Secretary General. At that time, Dr. Kachit Choopanya was the President of the Medical Association
of Thailand as well as the President of Medical Association of Southeast Asian Nations (MASEAN) and
CMAAO. The Medical Association of Thailand was, then, the office of CMAAO Secretary General from
1997 till 1999 when its responsibility was handed over to the Australian Medical Association at the
CMAAO Congress held in Wellington, New Zealand. In 2005, I had an honor to be elected the Chair of
CMAAO Council in Seoul, Korea. After that we had the CMAAO Council Meetings and General
Assemblies in Pattaya, Manila, Bali and last time at Kuala Lumpur. Our relationship had been very
well connected. Although in this region the economic situation between our 19 member countries
may not be comparatively the same, but our close ties have led us to constructive outcomes at the
meetings and discussions. However, we must realize that our region is mostly agricultural and is one
of the world’s biggest food suppliers. We have a long history of connections in both culture and
trade. It is true that in some recent decades, modern civilization has changed our Asian lifestyle to
some extent, producing both positive and negative aspects. Primary health care is still a profound
necessity, and accessibility to medical care of the people is still problematic. Overpopulation in major
cities is a result of inadequate decentralization of socio-economic development. Congested areas
and people living in slums with poor sanitation are still seen in major cities, causing outbreaks of
epidemics from time to time. It is our responsibility as medical professionals together with our
alliances to look into these problems and spend our full efforts to bring a better living to people.
There are no fixed procedures that work the same way everywhere in every country, due to
differences in environment and economic situations. But with our sharing of experience and
discussion, model setting could be initiated and procedures could be modified to fit the
circumstances and context of each country. We are working towards the Millennium Development
Goals. How can we manage the urbanized poor and inequities of health in major cities as well as
upgrade the health status in rural areas? How these underprivileged people can access proper and
standard supply of health care is in our hands. We, as professionals, can deal with governments to
ensure enough budgets to health or at least not to cut health budgets during this economic
recession. Most important of all is that health provision must be sustainable; it needs to be
maintained at a stable scale in all aspects of health education, promotion, prevention, cure and
rehabilitation. Industrialization and a competitive economy had already changed the soft green
agricultural lifestyle to a more harden and frustrated behavior in the general population of the
CMAAO region. These and many other changes contribute to non communicable diseases such as
tobacco smoking habit that kills millions of people each year. Cardiovascular disease, hypertension,
unhealthy diet, inadequate exercise and alcohol consumption are other harmful factors to people's
health. These problems need advocacy to lead to a sustainable healthy community, and need our
actions now! Wonchat SUBHACHATURAS, M.D.