Case Study On Ola:

 Ola has also introduced its money wallet just like PayTM wallet and FreeCharge
wallet. Through Ola’s virtual wallet service, payments can be made at various vendor
touch points. The wallet also incorporates its own services of cab-hailing payments.
This contributes to the revenue of Ola.

 In-cab promotions and advertisement commissions

Brochures, pamphlets, or other advertising tools are given to commuters. Live
streaming ads from different advertisers are played to promote different company’s
products and services. Ola charges commissions for these promotions.

 Ola has started a cab leasing program for its driver partners. It buys cars and leases
them out to drivers to enhance the loyalty of drivers towards Ola.

There is an initial fee of Rs 4000 non-refundable fees and Rs 21,000 –

31,000 refundable security deposit. Also, a fixed daily fee amount of Rs 700 -1150 is
charged to the drivers for running the vehicle while the travel fare revenue goes to
the driver. So, it can be an aggregate of both fixed fee and trip-based commission.
 Ola has introduced a credit card “Ola Money SBI Card” in association with SBI and
Visa. The card offers many benefits and rewards to its consumers. 
 Ola performs several business meetings with the heads of various organizations
where they promote Ola and convince corporate managers and employees to use
Ola cabs for their business travels. Reduced rates are charged from these
corporates as demand increases. With these B2B tie-ups, Ola earns a higher sales
volume.

 With FoodPanda acquisition, Ola successfully entered into online food delivery

segment. Ola is expected to take on UberEats and Swiggy, increase its profits, and
thus develop a strong position in the food delivery market soon.
 Ola has made a partnership with Microsoft, Sony Liv, Apple Music, Audio Compass,
etc. to provide commuters in-cab personalized entertainment. Ola makes money on
some of those rides providing entertainment services. Ola is charging
passengers Rs 20 as a convenience fee for in-cab entertainment.
 Ola has created a need among the Indian people that cabs are easy to fetch and also are
affordable. So if you look into FY 18 they had made loss but in FY 19 there revenues were high
loss dropped by 9%.