Made By ; Anjali Choudhury

BBA 3 rd year 2019-2022

INTRODUCTION

• The name is derived from the Spanish word 'Hola' that

translates to ‘Hello’
• Ola Cabs, popularly known as ola, is a popular mobile app for
personal transportation in India.
• It was founded on 3 December 2010 by Bhavish Aggarwal
(currently CEO) and Ankit Bhatia.
• By 2014, the company has expanded to a network of more than
200,000 cars across 100 cities.
• In November 2014, Ola expanded to incorporate autos on-
trial basis in Bengaluru.
• Economic to luxury travel.
• Reservation through a web browser or a mobile app.
• Average of 150,000 bookings per day and commands 60
percent of the market share in India.
 ABOUT OLA:-
• Ola has simplified the process of cab booking. From easy payment options to keeping the passenger
entertained on the go with 'Ola Play', Ola takes care of everything to ensure a smooth ride.

• Ola now also operates self-drive cars. Be it self-drive or cab hailing, Ola offers a wide range of cars to
choose from depending on the number of travelers, budget, and convenience.

• For traveling within the city, one can hire shared taxis, autos, bikes, and even e-rickshaws through Ola.

• One can opt for ‘Ola outstation’ to travel outside the city and ‘Ola rentals’ to rent a cab on an hourly basis.

• Ola has also launched ‘Ola select’, a subscription-based membership program that offers premium benefits
on rides. 'Ola pedal', Ola’s bicycle-sharing service, is already a big hit in the IIT Kanpur and the IIT
Madras campuses with over 500 cycles.
• Ola also introduced Ola money.

• The products offered under Ola money are Ola money credit card, Ola money postpaid, Ola money mobile
wallet, and Ola money hospicash.

• Ola hospicash is a collaboration between Ola and Religare health insurance that allows the policyholders
to claim Rs. 5000 per day in case of hospitalization.

• Ola launched India's first multimodal electric vehicle project on 26 May 2017. The project brought
together industry experts and the Indian government to pioneer electric vehicles for the public and
promote shared mobility in Nagpur.

• Ola is providing 200+ electric vehicles for booking in Nagpur through its app. Established as a separate
entity, Ola Electric Mobility Pvt. Ltd also reached the unicorn status with $250 million investment from
SoftBank in July 2019.

• The Ola Electric scooters have already started pre-bookings and have registered over 1 lakh pre-bookings.
Now, the company is to finally launch them, as per Bhavish Aggarwal's new Twitter post, on August 15,
2021.
Co –founder and
CEO
He received his Bachelor's Degree in Computer Science and Engineering from IIT
Bombay, in 2008.

He filed two patents and publish three papers in International Journals

Mr. Aggarwal started his career with Microsoft.

He quit his job in August 2010 and moved to Mumbai and started an online company
to sell short duration tours and holidays online.

In September 2010, he co-founded Ola cabs from his home.

Mr. Aggarwal can be caught cycling or playing squash.

He also enjoys photography and maintains a hugely popular photoblog.

 Life as an entrepreneur
◦ From a very young age, Bhavish knew that he wanted to become an entrepreneur. Unable to suppress
his entrepreneurial passion any longer, he quit Microsoft. Soon after, he started an online company
which dealt with the sale of short duration tours and holidays online.

◦ Ola was launched on 3 December 2010. There is an interesting story behind Ola's start. Born in
Ludhiana, Ola owner Bhavish Aggarwal was just like every other success-driven entrepreneur.

◦ Bhavish first started an online site named Olatrip.com that offered holiday packages and weekend
trips.

◦ Bhavish on-boarded his co-founder Ankit Bhati for taking Ola Cabs forward.

◦ Bhavish believes that anyone can have a good business idea but to implement it successfully, one
must have a scalable model to power the business. According to him, the best or one of the safest
models one can or should adopt is running a business while owning “zero” inventory.
 ◦ The industry was highly unorganized. Training the drivers here
particularly in Indian context where many of them are illiterate was
a challenge. Making them use tabs and devices was a big
operational problem and thus greatly increase their dependency on
call center operations. This is where Uber has a big lead. Then off-
course behavioral issues of the drivers, maintaining the quality of
service as well as cars was a challenge.

◦ Happy drivers = Happy Customers

STRATEGIES ◦ Drivers are the customers for Ola and TFS, while people i.e., end

ADOPTED customers availing cabs are merely users of the platform.

◦ As you got a lot of drivers on the platform, managing them was

also a challenge, which these guys overcome successfully through
various measures.

◦ Once you have setup processes scaling up is relatively easy here.

That is 1 reason the industry is a darling for investors and series of
funding happening in very quick succession.
◦ In December 2010, he was joined by his cofounder Ankit
Bhatia in his start-up journey.
◦ His parents didn't agree with his idea in the beginning of
course, like all Indian Parents won’t. In the beginning funding
Challenges- Risk
was the main problem. Taking
◦ There was difficulty with the available infrastructure like
roads, network connectivity etc.
 To solve the infrastructural problem the company is
working with the Government to help solve these in the
medium to long term.

Problem He raised angel funding from Snapdeal founder Kunal

Bahl, as well as investors including Rehan yar Khan and
Solving Anupam Mittal.

OlaCabs bought TaxiForSure or TFS on 1 March 2015,

for about $200 million. From the 25th of June 2015, Ola
users have gained access to TFS cabs via the ola mobile
application
 Empathetic

• Enables drivers and entrepreneurs to buy cars at

discounted rates.
• Provides benefits to drivers and their families such
as medical insurance, children scholarships and a
comprehensive Driver Incentive Program.
• Offers gifts ranging from LCD TVs and iPhones.
Co-Founder and CTO

ANKIT BAHTI
◦ He joined IIT Bombay in 2004 for B.tech in
Mechanical Engineering and MTech in
CAD and Automation.
◦ Worked in a number of start ups
includingQED42, Makesense and Wilcom,
before joining OlaCabs.
◦ He decided to give up his nomadic
profession llife for a start-up of his own.
◦ He is the co founder and CTO of Ola cabs.
 Ankit Bhati heads the technical aspects of Olacabs, ensuring
a quick, convenient and instinctive experience for the
customers and partners.

Innovative He has developed innovative apps that enable customers to

view and book Ola cabs in real-time.

Using Ola money customers can recharge their Ola accounts

and the travel amount can be deducted directly from their
account thereby removing the hassle of finding change
 Marketing Techniques
• Running at auto fares on days when there is an auto-strike.
• Free ride on the first travel.
• Delivering gifts to people during Diwali using ola connect.

Criticism
• According to The Delhi Transport authority 80% of drivers amongst
all services did not possess permits to ply commercial transport
services in Delhi.
• There was an instance when an woman passenger experienced an
obscene act performed by the driver.
Ola - User Acquisition
Ola has also got in to 3 international markets namely Australia, the United Kingdom, and
New Zealand. In Australia, it has set-up operations in seven cities. It claims to have
registered 40,000 drivers on its app in Australia. In India, Ola operates across 250+ cities.
◦ Ola directly competes with Uber; the world’s most
well-financed startup having raised more than $24
billion in equity and debt on a recent valuation of $82
billion.
Ola - Competitors
◦ Other players in India include Meru Cabs Company
Pvt. Ltd. which owns meru cabs, Carzonrent (India)
Pvt. Ltd which owns carzonrent and Zoomcar India
Private. Ltd. which owns zoomcar. In the bike taxi
segment, Rapido is slowly capturing Ola's market
share.
 ◦ Received the ‘mBillionth award South Asia 2013′
◦ Awarded as the ‘Best start-up of the year’ by IAMAI,
Achievements Received the ‘HATT awards’ Listed in ’30 under 30′,
by Hindustan Times and Forbes
THANKYOU