ABSTRACT:

Customer Satisfaction should be the main aim of a business. It is essential for businesses to
effectively manage customer satisfaction. To be able to do this, firms need consistent and
diplomatic measures of satisfaction. The importance of customer satisfaction diminishes when a
firm has increased bargaining power. In early 2016, after the success of its first two
smartphones, the OnePlus One and OnePlus 2, China-based startup smartphone maker OnePlus
was deciding how to build on its early success and produce into a global contender in the highly
viable smartphone market. Technology enthusiasts and geeks had flocked to purchase the first
two generations of its smartphones and expectations were high for the company's next invention.

This research was conducted a study to find out the level of customer satisfaction towards
OnePlus smartphones. The target respondent includes those customers who are using the
OnePlus smartphones. The collected data was abridged, coded and tabulated by using some
statistical tools. The data was collected through both the primary as well as secondary sources.
The primary source of the data is the users of various mobile handset users. The study revealed
that Most (74%) of the respondents rated the price of the OnePlus as cost-effective and Most
(80%) of the respondents are interested to propose OnePlus to their friends and relatives. The
research outcome also indicates that most of the customers were satisfied with the OnePlus
smartphone concerning the chosen factors.

INTRODUCTION:
OnePlus Smartphone is a term for distinctive mobile phones with advanced features from basic
feature phones. Early smartphones usually combined the features of a mobile phone with those
of another popular consumer device, such as a Personal Digital Assistant (PDA), a media player,
a digital camera, and GPS navigation, etc.
Modern smartphones comprise all of those features plus the features of a laptop, including web
browsing, Wi-Fi, and 3rd-party apps and accessories. Customer satisfaction is a term frequently
used in marketing. It is a measure of how products and services supplied by a company meet or
surpass customer expectation. Customer satisfaction is defined as “the number of customers, or
percentage of total customers, whose reported experience with a firm, its products, or its services
(ratings) exceeds particular satisfaction goals.

OnePlus users are particularly happy with the battery performance of the phone, with around 70
percent of them giving it a thumbs up. Only Asus, which sees 75 percent of its users liking the
battery performance of their phone, is ahead. When it comes to performance, OnePlus leads the
chart with 88 percent of OnePlus phone users finding the performance of their devices
satisfactory. The main aim of a marketer is to meet and satisfy target customers need and wants
buyer actions refers to the people or organization conduct activities and together with the impact
of various persuade on them towards deciding on purchase of product and service in a market.
The field of consumer behavior studies how individuals, groups and organizations select, buy,
use and dispose of goods, service, ideas, or experience to satisfy their needs and desires
understanding consumer behavior and knowing customers are never simple. In a survey of nearly
40 people, 71 percent responded that they found a customer satisfaction metric very useful in
managing and monitor their businesses.

STATEMENT OF THE PROBLEM:

This research is about to find out the present customer satisfaction of smartphones in the study
area with special of OnePlus mobiles. The study on customer satisfaction helps to know who the
customers were, what they want, how they use to react to the mobile. The customers were charily
studied by surveying customer satisfaction. This study will help to gain knowledge about the
market factors that influence the customer to desire a particular brand and problems faced by
using such brands and so on.

SCOPE OF THE STUDY:

From this study, the performance and troubles of the customer can be analyzed. The study helps
to know the factors that influence the customer to buy the product. This study helps to know the
required change in product features and customer feeling about the OnePlus smartphone. The
study will be useful for the company to make necessary changes in price, designs, apps, etc..

COMPANY PROFILE:
OnePlus, hasn't been around for long, this youthful startup was established on sixteenth
December 2013 by an ex-worker of OPPO Electronics, Pete Lau. The organization is based out
of Shenzhen, Guangdong and has a nearness in 43 nations around the globe as of March 2016.
The fellow benefactor incorporates Carl Pei. At first, denying the cases that OnePlus is an
auxiliary of the OPPO, it was later uncovered according to the Chinese government
documentation that it is the entirely claimed backup of OPPO. In this way, making it an
organization possessed by BBK Electronics, OPPO is the sub-brand of the Chinese worldwide
gathering. In result, OnePlus can be said as the sub-brand of the sub-brand. That is a significant
origin.

While OPPO and Vivo are centered around making and keep up themselves as premium
disconnected cell phone brands, OnePlus means to convey their items employing online
administrations. Over the recent long periods of its tasks, the organization has tied up with a few
online retailers, while the key player for selling their handset being Amazon, with regards to the
deals outside China. In their nation of origin, they sell their items employing their site store.
Proceeding with the relationship of Cyanogen framed when OPPO N1 was stacked with
CyanogenMod, OnePlus went into a selective authorizing manage the American programming
organization.

This arrangement later self-destructs after the contention as Cyanogen inked another restrictive
arrangement with Yu Televentures, an Indian cell phone brand, which is the brainchild of the
Micromax popularity Rahul Sharma. It later brought about the production of Oxygen OS, which
is an in house working framework created by the organization. CM was expelled from all the old
models as an update for Oxygen OS was given while the new OnePlus handsets saw their custom
Android OS out of the box

INDIA PRESENCE:
OnePlus ventured into India formally in December 2014, which is the point at which the
organization began selling the OnePlus One in the nation employing Amazon. Presently the 2014
cell phone is likewise accessible on Flipkart, another internet retailing site in India. Indian crowd
were among the couple of to appreciate the early accessibility of new OnePlus items, and that is
the thing that we trust Vikas Agarwal, General Manager of OnePlus India would need to save
dynamic for the up and coming cell phones, as OnePlus 3 is taking shape during the current year.
As far as deals India has contributed a great deal, while for the main year, the brand has missed
its objective of selling 1 million cell phones. That is not an awful thing, as the organization is as
yet youthful and has far to go to catch progressively Indian crowd.

Not at all like its parent organization, OPPO and kin organization (Since it's a piece of BBK
Electronics), Vivo, they don't have any designs to set up assembling intends to make telephones
in India starting at now. Be that as it may, when in future the marketing projections develop
twofold digits Millions, it very well may be normal that the youthful Chinese portable
organization would communicate their enthusiasm for "Make in India" crusade
Interpretation based on value for Money

From the total survey Number of users prefer Value for Money is nearly 72.2 percent and the
number of users does not prefer Value for Money is nearly 27.8 percent.
Number of users prefer quality meeting standard is 70.1 percent and number of users does not
prefer is 29.5 percent.

The Graph states that 1 plus mobile nearly 57.3 percent affects the potential purchasing option of
I Phone and Samsung.

Without Deterioration Longer

period No Yes

Quality Meeting Standard  

No 21 6

Yes 14 74
Without Deterioration Longer
period No Yes

Quality Meeting Standard  

No 0.2586 0.0782

Yes 0.1565 0.6952

Using Crosstab analysis, the probability shows that nearly 70 percent of the customers have
agreed yes for both standard quality and 1 plus mobile Quality without deterioration for longer
period. Thus, probability shows that 1 plus mobile is a high quality and longer duration mobile.
Dataset of 1plus customers have been subdivided into customers who choose 1plus value for
money and customers who have not choose value for money.
The graph shows Customers who have not choose value for money have given 3 rating not 1 or 2
proves that they are not satisfied with 1 plus. The result shows they are neutral.

Users who choose value for Money have given rating 5 for Camera Definition, Durability of
Phone, Satisfaction with Features and security features.

Correlation with Value for Money

Value for
  Money
Camera
Definition 0.434919
Security
Feature 0.426426
Durability of
0.430184
Phone
Value for
Money 1
Potential I
phone and 0.390493
Samsung Killer
 Satisfaction
with Features 0.393682
Quality
Meeting
Standard 0.577762
Without
Deterioration
Longer Period 0.709304

There is a Strong correlation between value for money and Quality without deterioration for
Longer period. Although we have various parameters into consideration like Camera definition,
Security Features, Durability of Phone, Satisfaction with Features, Quality Meeting Standard.
Quality Without deterioration for Longer Period has more correlation with Value for money.
Thus, Value for money of 1 plus mobile has been durably influenced by Quality without
deterioration for Longer Period.