Make a

plan

VO C A B U L A RY T E R M S KEY CONCEPTS
TO REMEMBER

problem statements: Business problems vs. Ask why

Problem statements help human problems
us answer the question, To find the root of the problem,
“Where do we start?” They Most of your work starts as a do a 5 Whys exercise. Take the
put the user front and business problem. Your first step problem you’re trying to solve
center, and align everyone to practicing Enterprise Design and ask why 5 times to identify
around a clear issue to Thinking is to refocus your work as the real human need that needs
solve. However, they don’t a user-centered problem. To solve to be addressed. Once you’ve
dictate implementation or for an actual need that exists in found that root problem, write a
a specific solution. Problem the world, you must take the time problem statement. 
statements are often the to write clear statements around
seeds of Hills. your intent: What problem are you
solving, for whom, and why?
Enterprise Design
Thinking Practitioner:
Practitioners are
Enterprise Design
Thinkers who know the
value of putting the users
first and are responsible
for bringing this user-
centered mentality to
their teams.
 Don’t let this
course go to
waste! Keep your
design thinking
practice alive.

T RY I T T O DAY 01 02
Use your problem Try a new activity. Some great
statement: choices for beginners are:

• as a source of research questions • Empathy Map

you want to answer • Prioritization Grid
• as a prompt for brainstorming • Assumptions and Questions
ideas for solutions
• as a discussion point for your
whole team to align around a
shared goal