Opening Case Exercise

1. Can Google afford not to do business in China?

Google is one of the top company here in the world and one of a successful
company among others. According to the article/case Google’s move into China gave it
access to a very large market, but it also raised some ethical issues.

And we think that Google is more than capable to do without the business in
China. They are such a worldwide known company with everyone that without having to
go into China they will still profit so much from everyone else.

Google has enough notoriety to move beyond being a simple search engine, and
can still be big in China through other means. Google should not have been pushed so
hard to do something so complex especially when they are so well-known and such an
easy search engine to use.

I think that Google is more than

capable to do without the
business in
China. They are such a
worldwide known company
with everyone that
without having to go into China
they will still profit so much
from
everyone else who has them
since they are the number one
search
engine pretty much everywhere
in the world except for China
where it
was number three. There is
always a danger that there
would be
problems that play into
launching a company in another
country but
Google had already known
about how difficult the
agreement would
be to launch Google in China.
With China forcing Google to
prohibit
any substance that would have
any sort of ability to “threaten
stat
security, damage the nation’s
glory, disturb social order, and
infringe
on other’s legitimate right”
2. Which stakeholders would be affected by Google’s managers’ possible
decision to shut down its China operations? How would they be affected? What
trade-offs would Google be making?
 We think the one who are affected here by Google’s managers’ possible decision
to shut down its operations is the employees in China who have worked hardly because
they are going to lose their job. Chinese consumers are also affected because they are
going to lose the possibility to have google in an uncensored version. And the last one
who are affected by Google’s decision to shut down its operation in China is all the
managers who worked on this particular project of development because their strategy
is calling into questions.

According to an article we read, Google would make the tradeoff of regaining some
brand notoriety by leaving a strict country and escaping future cyber-attack or other
form of espionage. It is also said that Google would regain more control. The fact that
China has a very big potential in terms of Internet/web users, google favors quality and
security so as not to lose the legitimate users.

3. Should Google’s managers be surprised by the China predicament?

Members:

Coliat, Sena Nicole

Dela Roca, Joyce Ann

Gasco, Ron Kevin

BSBA MM 3103