Tour the trend – Digital Transformation (DX)

With all the new channels, platforms and technologies integrated, data is going digital. Embracing an
integrated ecosystem require software solutions that’ll anticipate the need and accelerate innovation.
Giving customers what they want at the right time in the right way shapes the entire end-to-end
experience. For businesses that are responding and reacting to these enormous forces with customer
experience at their heart, the customer engagement is everything. This might seem like a simple shift in
perspective but making them happen requires a revolutionary redesign of the end-to-end process.

Building the Digital Eco-System

‘Data in the Digital Core’ – especially, the enterprise master data will empower and bring the systems
together. The digital core platform will be a technology enabled business model that will exchange value
between systems. To take advantage of the new trends and in-memory processes, you need to make
sure your data is trusted data. With the consumer landscape undergoing a constant change, the need
for businesses to gain a deeper understanding of their digital consumers and deliver engaging,
personalized experiences at just the right moment will continue to remain a top priority among all digital
transformations.

Think before you plan:

 What’s your end goal

 What does your current and future landscape look like
 Viewpoint on Digital Transformation
 What’s the business impact
 What added/new functionality for your business
 What Innovation/Simplification

How Data can drive Innovation

Data often resides in multiple silos throughout the organization and is mostly redundant. In most cases,
this data is left stand-alone and is not made use of. Whether you’re beginning or in the midst of
enterprise business transformations like Big Data initiative, Digital Core Implementation, Upgrade or
Migration, it is very important to ensure that data sits on the transformation continuum.

Enterprises, adopting the Digital Transformation (DX) isn’t a project. It clearly defines a Change
Management for the business. It can enable, empower and simplify the way how you do your business
process steps. Going Digital in a B2C world means, you’re moving from a Customer Relationship to
Customer Experience & Intelligence era. This simply means you’re more connected and has a contextual
understanding of the customer to deliver a unified, enriched experience in real-time.