Digital Transformation And 

Innovation In Today's Business 

World 
By: Brian Rashid
For Forbes.

When ​businesses​ and the way they operate shift from their traditional mode of
operation and management to the modern and technology oriented ways of
operation, the transitions referred to as Digital Transformation or disruption.

Since change is the only thing constant, digital transformation has become
imperative for all businesses, small, medium large. Be it automation, logistics,
software, retail or medical — digital disruptions is omnipresent. Delivering a
good digital business experience to customers and employees requires the use
of-of ​new innovative business application​.

Enterprises should be able to deliver custom applications at the speed of ideas.

That’s the way to stay ahead in competition in today's world. Lowering
operational costs and enhancing customer experience is the core of ​digital
transformation​.
Digital transformation is not just about embracing new technology, it is about
a change in thought and organization culture. There is a need for
organizations to address the change in business scenarios, dynamic business
demands and innovate ways to quickly cater to these changing needs. Leaders
and IT teams in any enterprise should work hand in hand to meet the business
requirements, drive innovation and march towards continuous improvement.
This is what Digital transformation is all about — accelerate business
activities, lower cost, improve time to market, bring about a positive change in
processes, people, and competency models.

Digital transformation is also sometimes referred to as business

transformation. In fact, some prefer to use the term digital business
transformation, which is more in sync with the business aspect of the
transformation.

Digital business transformations are driven by key factors like Innovative

Technology, consumer customer behavior and market demand, and also
environmental factors.

Technological innovations lead to technology disruptions. The business

process moves away from legacy systems to adopt modern technology like a
cloud. Big data, IoT, RAD etc. These and many such technology innovations
are then used and acknowledged enterprise-wide. They bring value to the
business, increase speed, lower effort and cost and deliver results more
effectively.

Then comes the next factor: customer behavior. What are the customer
demands and expectations on the business (and the demands on technology to
meet business needs)? Customers demand increased technological capabilities
combined with the desire for ease of use. And finally, organizations have a deal
with external influences such as regulatory laws, changing the economy,
market competition, and business partner demands.
What the customer demands and whether the technology changes are able to
cater to the business demand is of manifold importance. Increased capabilities
and lower cost are important in this.

A Forrester Consulting research study done by Accenture Interactive found

that the key drivers of digital transformation are profitability, customer
satisfaction, and increased speed-to-market.

For a successful digital transformation in any business organization, digital

maturity and a modern organization culture are of paramount importance.
Let's see in details

• Customer Demands​: Providing customers with a delightful experience in

every aspect of delivery. Gain customer loyalty in a way that customers speak
of your brand.

• Process Orientation​: Process digitization and employee enablement that

promotes data-driven decision-making resulting in greater performance
improvement and overall operational transparency.

• Innovation in Business​: New digital products and/or digitizing existing

business models that goes beyond existing business needs and foster new
innovative products and service and cater to changing business needs.

Business Transformation is the real change that is causing a storm in the

business world. Its impact is felt not only in operations but also in industry
structures and also at all levels in the organization. Business leaders and CIOs
are coming forward to ensure that digital transformation coupled with
innovation is driving business​ and bringing in productive changes and
delivering value.
Questions :
(Answers in Bahasa Indonesia/English)
​ **Answers in english get plus score

1. What are factors caused the Business Transformation?

2. What do you think about the competition on the market impacted by the
Business Transformation? And why?
3. How’s businesses or enterprises adapt with the Business
Transformatiomn?