E-commerce 2016: Business. Technology. Society.

, 12e (Laudon)
Chapter 10 Online Content and Media
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continue
E-commerce 2016: Business. Technology. Society., 12e (Laudon)
Chapter 10 Online Content and Media
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continue
E-commerce 2016: Business. Technology. Society., 12e (Laudon)
Chapter 10 Online Content and Media
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continue
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.
Answer: B
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.
Answer: B
1) Which of the following is not a current trend in online content?
A) Sales of music in digital form produce more revenue than sales of physical units.
B) Readership of newspapers in print form continues to exceed online readership.
C) E-book sales growth slows.
D) Explosive growth of the mobile platform accelerates the transition to digital content.

3) Which of the following forms of media generate the most revenue?

A) television
B) Internet
C) newspapers
D) box office
Answer: A
2) Which of the following forms of media generate the most revenue?
A) Television
B) Internet
C) Newspapers
D) Box office
3) Which of the following is the fastest growing segment of media revenues?

A) Magazines
B) Home video
C) Internet media
D) Radio

9) All of the following are aspects of content convergence except:

A) language.
B) design.
C) production.
D) distribution.
Answer: A
4) All of the following are aspects of content convergence except:
A) language.
B) design.
C) production.
D) distribution.

5) ________ convergence describes the development of hybrid devices that can combine the
functionality of two or more existing media platforms into a single device.
A) Technological
B) Content
C) Media
D) Industry

6) Which of the following has the highest share of the e-book market?
A) Amazon
B) Apple
C) Google
D) Barnes & Noble

7) Which of the following is the largest online movie download distributor?

 A) Netflix
B) Hulu
C) iTunes
D) Google Play

8) In 2015, which of the following comprised the largest segment of the online gaming
audience?
A) Social gamers
B) Mobile gamers
C) Casual gamers
D) Console gamers

9) Online newspapers and magazines are the largest and fastest growing forms of online
entertainment. (TRUE, FALSE)

10) In 2015, the time spent on desktop computers and mobile devices exceeded the time spent
in front of the television. (TRUE, FALSE)

11) Smartphones are an example of technological convergence. (TRUE, FALSE)