BUSINESS PLAN OF BEAUTY

COSMETIC COMPANY
“Skin Star”

Shun Le` Wut Yi Aung STI-2053

5
Name and address of business
“Skin Star” Cosmetic company
Hleden, Kamaryut Township
Yangon
Facebook page- Skin Star Cosmetic Myanmar
www.skinstar cosmetic.com

Description of business
Skin Star is a beauty cosmetic company that gives service to provide exceptional
customer care to all customers in a friendly, efficient and professional manner
that gives personalized, expertise and advice regardless of brand and budget. Our
company aims to develop high quality, natural innovative cosmetic products
friendly to the users and environment.

Executive summary of Skin Star Company

My business plan provide inform of “Skin Star”. In this plan, I will show how my
business operate in critical steps, what are the specific goals, objectives and how I
will use good marketing strategy for our brand awareness and advertising ideas
and how I will work for marketing variables in marketing Mix, how do I work
within my partnership legal from and also including an organization chart.
Vision and Mission

Vision

- Become the first of people who wish to feel beautiful by offering high
quality products, by exploring new opportunities by formulating organic
products with new technological innovation and value the stakeholders
- Provide “ Quality Products, Best values and Professional Services” for the
customers
- Build partnership with our clients
- Increase our markets share and corporate reputation in our existing
markets

Mission

 To establish Skin Star as an important brand that represents quickly in skin

& body care products, make-up and lipsticks.
 To meet the client needs by using high-quality, chemical free and organic
cosmetics
 To give customers the most compelling shopping experience as possible

Market segmentation

For the purpose of this analysis, our company focusing on the female market.
Therefore, our potential customer’s base does not include any statistics or
provisions for male consumers.

Target Customer

Our company target user is between the age of 24 and 65. They are female urban
professionals with at least some college. This consumer has an active lifestyle.
They are concerned about social and environmental issues. Our target customers
for wholesale distribution will be resellers who recognize the needs of this
consumer.

*Upper middle class with high disposable incomes. These are women who are
willing to pay a premium for their cosmetics.

*Women with successful career because they make-up almost every day when
going to work.

*Make-up professionals such as make-up artists, aestheticians, cosmetologists,

hairstylist, models, photographers. Make-up also determines the quality of their
business.

Organizational Structure

CEO

Vice President

Management Sales and marketing Production Quality

department Team department Department

Sales
Sales Team
Team Production Quality Control
Team-1 Team
Affairs Team

Marketing Team Production Quality

Accounting Team-2 Assurance Team
Team

Our company figuration as below.