ENTREPRENEURSHIP 1

BACHELOR IN BUSINESS ADMINISTRATION

[ENTREPRENEURSHIP]
[MPU3233]
ASSIGNMENT 1 - 20%

PREPARED FOR
[NUR ZAFIRAH ABDUL RAHIM]

PREPARED BY
[STUDENT NAME]
[STUDENT ID]

SUBMISSION DATE
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Table of Contents
Introduction 3
Vision and mission 3
History of the company 5
Ownership and organizational structure 5
Products and services 6
Marketing information 7
Financial statement information 7
Future plans of the company 7
References list 8
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Introduction
The company offers cream, yogurt cream, non-dairy liqueurs, mocktails, fruit-flavored cream liqueurs
and low-alcohol beverages that are tailor-made to business needs. The company is the producer of non-
alcoholic beverages, drinks and nutritional beverages based in UAE. Creamy Creations is inclined to
establish its brand name all over UAE through expedite its capital return. Therefore, revenue
maximization is one of the core objectives of Creamy Creations.
a) Company Name and logo

Company Name: CREAMY CREATIONS

Logo:

b) Vision and mission

Vision:
‘Creamy Creations aims to gain more capital return in comparison to the
investment’.
Creamy Creations is a UAE based new company. It has been started since a
few years back. This company aims to expedite its business growth over the
period through maximizing its profit generation. Due to this, Capital gain is
one of the primary organizational objectives of Creamy Creations. Enhanced
revenue generation will enable Creamy Creation to experiment with
innovative products.
Mission:
‘To establish its brand name as most favorite ‘cheese cake baker’ among UAE
Customers’
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Creamy Creations is a newly founded organization. It is a UAE based

organization. This organization is required to gain competitive advantage
among the existing industry leaders to optimize its business sustainability in
the competitive domain. Creamy Creations is required to establish its brand
name in UAE domain. This organization is eminent for making ‘chocolate
cheese cake’. Therefore, this cake preparation is can considered as the main
USP for Creamy Creations. Rather, the popularity of ‘chocolate cheese cake’
can enable Creamy Solutions to establish its brand name in UAE competitive
business domain. Therefore, the organization is required to enhance its
product quality and service delivery approaches. Such availability of wide
range of product variety can optimize the scopes for Creamy Creations to
establish its brand name in UAE marketplace.
It is essential to include in this context that Creamy Creation is required to
ensure suitable product price in order to maximize total number of product
(i.e. chocolate cheese cake) selling. Due to this, Creamy Creations must gain
competitive advantage so that this newly developed UAE based organization
can strategize effective ‘price policy’ in relation to optimizing brand
establishment.
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Location: Creamy Creations business situated at Dubai city of UAE. Cream, yogurt cream, non-
dairy liqueurs, mocktails, fruit-flavored cream liqueurs and low-alcohol beverages product will
be sold out at all over the Malaysia. We will be both in online and offline. This product will be
available at store and online.

Company size: According to Creamy Creation, (2021) company are categorized into three
categories such as small and medium enterprise (SME) based on size. Though it operates its
business since 1989, it is now a small sized organization.

History of the company: Creamy Creations is the company name, and the company registration
number is 179217 a. Creamy Creations company no 122702-t has been in operation since 2015.
Experience in the cream liqueurs and low-alcohol beverages industry for more than five years,
the company's activities revolve on the production of different types of yogurt cream, non-dairy
liqueurs, mocktails, fruit-flavored cream liqueurs and low-alcohol beverages, depending on the
demands of the client. Also, customers give all goods such as yogurt cream, non-dairy liqueurs,
mocktails, fruit-flavored cream liqueurs and low-alcohol beverages items in convenient location.
If customer need help designing and customizing their creamy liquor, company’s R&D
department can help. This includes using various fragrances and colorants as well as different
creamy liquor forms and sizes. All of this will be accomplished at a price that is both competitive
and affordable. To go along with all of this, we may also package according to customer unique
private labels and technical needs. For example, we have a cutting-edge production facility that
can turn out 1,000 kg of finished creamy liquor an hour and pack it in various ways like paper
warp, cling/shrink wrap, pleate wrap, box pack, and so on. We're never satisfied with where we
are, so we keep asking for more. We provide excellent service to consumers that want more yet
want to spend less (Creamy Creation, 2021).

Ownership and organizational structure: Tee De Phon is the owner of this organization
(Creamy Creation, 2021). Agreeing with the study of Steen et al. (2013), this organization is
single owner based organization where 45 employees are working currently. Tee De Phon is
holding the chair of managing director of the organization. This is very much vital for the
organization to follow a specific organizational structure. It is a graphic representation of a firm's
structure that shows what each person does, who they answer to, and how decisions are made
within the company. According to Noe (2020), functional, market, product, geographic, or
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process-based organisational structures may serve a variety of enterprises of varying sizes and
sectors. The organizational structure of this organization is as following.

Managing
director

GM

Supply and Sales and

Accounts and HR and admin
production marketing
finance manager manager
manager manager

Sr. Officer Sr. Officer Sr. officer Sr. officer

Officers Officers Officers Officers

Figure 01: Organizational structure

Source: (Own-made)

Products and services: This organization offers different kinds of creamy liquor to the
consumer. The quality of product is very premium (Creamy Creation, 2021). As a result, it sells
at so many countries. However, this organization finds a new kinds of creamy liquor. Though
most of the creamy liquor is very much tasty and delicious.
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Marketing information

This organization follows both traditional and digital marketing approach. It uses different
signboard at the main point of city area and it also uses leaflet to inform the consumer about its
new product and services (Buckley, 2012). Even it also uses digital marketing techniques to
promote it products. It is found that it sells its product through Alibaba.com. Even it also offers
its product at local e-commerce site. It uses social media to communicate with target customer to
get significant information and feedback of them. The marketing strategy is very much helpful
for the organization to become a successful organization. It communicates through email and
website.

Financial statement information: A financial statement is also important for any organization
to determine the financial performance and financial condition of business. It is found that the
source of revenue is sales. But it needs to spend huge money at cost of goods sold. It needs raw
material from local and international market. As a result, the price of raw material is also costly.
The NAV is higher than total liabilities. However, it takes some loan from local bank. So there is
having some liability. Even it has some internal liability. Due to COVID-19, it faces losses in
2020 but it was profitable before 2020.

Future plans of the company: The company operates its business under small sized business.
This is significant for the organization to have a long term vision (Bertonèche and Knight, 2003).
This organization has also predicted the future demand of creamy liquor during third wave of
COVID-19. So it has already planned to go for huge number of manufacturing. It will supply its
product to the different number of nation as per demand of the customer. It has also planned to
go medium sized organization after the 2021.
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References list

Bertonèche, M. and Knight, R. (2003). Financial performance. Oxford [U.A.] Butterworth-

Heinemann.

Buckley, P. (2012). International business versus international marketing. International

Marketing Review, 19(1), pp.16–20.

Creamy Creation (2021). Home. [online] Creamy Creation Industries (M) Sdn Bhd. Available at:
http://Creamy Creation.com.my/ [Accessed 26 Oct. 2021].

Noe, R.A. (2020). Employee training and development. New York, Ny: Mcgraw-Hill Education.

Steen, S., Gerhart, B.A., Hollenbeck, J.R., Noe, R.A. and Wright, P.M. (2013). Hrm. Whitby,
Ontario: Mcgraw-Hill Ryerson.