MKTG201 Assessment 2:

Report due on 27 April 2020. 1000 words (excluding references and appendices)
At one of your company’s monthly meetings, the Advertising Manager insisted that,
targeting children is a sound business practice. Critique this statement from a
consumer behaviour perspective. Although you are required to take a position on this
statement, to enrich your paper, you are also required to highlight some of the arguments
your opponents are likely to raise to counteract your arguments.
Word Limit: 1000 excluding references (Word limit would be strictly enforced)
Font: 12, Arial or New Times Roman
Line spacing: 1.5
Weightage: 40%
References: More than 10 academic references. Please ensure that at least two of your
references are reputable marketing or consumer behaviour journals.