APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE

Evidence 1: Summary

Students Gaes No. 5

PALACIO MONTOYA ANA MARIA

PEREZ VITOLA YEINY STELLA

ROMERO QUIROGA JONATTAN NICOLAS

TAPIA CATALAN MARINELLA

SERVICIO NACIONAL DE APRENDIZAJE - SENA

CENTRO DE SERVICIOS FINANCIEROS

TECNÓLOGO EN NEGOCIACIÓN INTERNACIONAL

FICHA 1966041

2019
 Introduction

The present, is a collaborative work where we highlight our work as a group, with the
proposal to carry out the learning activity proposed this week. The activity consist to make
a summary in English taking into account the support material with the indications
provided to us on the platform after to have read the base document.

Learning English is a requirement for the labor field because it is considered the universal
language in the business world and is the weapon to project in the international market.
APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL
ENTERPRISE

Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National University,

Lugansk, Ukraine

The development of the economic system in Ukraine and competition relations between its
subjects needs the decision of tasks, among which the question of diagnostics of enterprise’s
marketing activity occupies the special place. Its basic content is an estimation of the state of
economic subjects in the conditions of incomplete information with the purpose of exposure
of problems and perspective directions of their decision, and also consequences of acceptance
of current administrative decisions. There are a few scientific works of domestic scientists,
devoted to this problem. Fewness of such researches does not allow talking about the
presence of the unique approach to diagnostic activity of enterprise. Actuality of this question
is confirmed also by the fact that the determination of current status of subject of economic
activity depends on working of plan package, recommendations, and procedures, directed on
the improvement of this state or warning of unfortunate events for its functioning. Especially
it concerns to diagnostics of marketing complex of enterprise, concrete content of which is,
in particular, the authentication of the real state and properties of analysable object, that is
the marketing complex; exposure of changes in consisting of object of the sentinel measuring;
establishment of basic factors, which caused these changes, and accounts of their influence;
development of recommendations in relation to the improvement of this state.
SUMMARY: APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF
INDUSTRIAL ENTERPRISE

Tatiana Maksimova, Elena Shapran

Volodymiyr Dal, East-Ukrainian National University, Lugansk, Ukraine

This article has as reference the development of the economic system of Ukraine and the
need for the application of a diagnosis that is based in the complex commercialization activity
of companies and the development they generate for the economic growth of society. For the
development of this type of analysis, truthful and complete information must be available to
determine problems and decisions effectively. The approach presented in this article is a
diagnosis as economic analysis that allows us to identify the failures, advantages and
improvements that can be achieved with this procedure of the company's marketing complex
in favor of improvements to the economic and financial development of the companies and
therefore the country.
 Conclusion

In conclusion, teamwork is the best way to achieve a goal that a certain group of people wants
to achieve. Likewise, learning a second language (English) is one of the essential tools in
business, and we, as international business students, must use the language (English) as it is
the language of business world.