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Hindustan Unilever Limited
LIME,
CASE STUDY
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GHUL LIME XII: Thriving in the New Normal
Reet NUN ua CU Mm Ne career Tlie Bel ama ety
of Indians, and it would require innovative marketing to help them thrive
in the New Normal.
ORC anitcyaH
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Cet CeE tle Ronen oer arc tC eC eae a
Tether ttle Oe areal Reuters
otc sees en stele ieee ote eel aU Ma ani ela cue a tet hace
Perera eri gerccracteraie iol aU Na Ns MUS oreo at
Cree ea Eatin nec Melo aan
Perens
ena eee Raa a Moa La Ts Re
Pra lca ecurr Nimo aaa cone aka Rit
yA Wie] (nH
(eer eee ah Aa ao ne OC EN ean ot
Reese hia oe Sent
Dea Ne neg ae ea eM eel
Pea Cent Rar coma als ace an a Maat gem eros
Cena coe nee eee Nate cn
Retell R egg ean uence he oan ARR Rr
Bee reor NASTUDY
erm ee eae cane Cmca)
SENN Tae cme eR Cee Meer osene Te arert SSN
Camel aoc eee cn eae nsec Cena
CNR ae Maka aaa
Your objective is to create a marketing campaign
pte-T eT)
See
Ser
Stage 3
stage 2and3
three stages:
Tala
Setar ea univ N cei)
that an HUL brand can champion
Piha ukecr tile h acta
Nealon Reciualscltetas
Sor eet ts Mien Ry
Ce Cea et mein aca iarl
eee tee E ear)
Pieces iano ma Nes
Sate eeu Ronen?
Pee te ees ese kong
management.
OTE cl al)Stage 1
SRO Rc i RMT eR CRACK oi ye]
Caan yen
ee aE EU Rae I ence ae St gs Ca)
Pe TeuS euch tn
Nate eas estates tens Vee h at] }
Paella
event cna ccs
EAN Rae et eee Uy RV tc
ate MaeContd
Sere tel Rea Rota RAMA RTolte)
PAAR ai) coe lato) Mace) 9) are
What makes it difficult to solve? (75 words)
fey M ato eV ileal al eo ia ela)
ele Ule eR Rem ee Lee e
lene tes kee auCe neal etiiee ars
tal col "lp Relclom
Look out for not just the problems that the consumers
tell you about, but also risks & latent needs that they probably
ea al SleWhat would the brand communicate?
Identify the Communication Challenge by using the following
Rarer oa een eu Ro)
ERY RCS a RMU te een ACM Ue eT ccR a Tah]
hcRcotsncye (std
VRC a RMU RRC eee eR La ort]
hcuconsncaye (std
Mae ict M Me aN RT Cee R alias}
Ce CME eae utatd
CW ae e oct are aC eae
Ce CME ea Utelutectd
CaS Ch ke Ta viletRe nr eae
et esas tree ea RN
Bee ute oa
Make sure your Communication Challenge is clear and singular.
Try to do too much and you'll be able to land nothing.‘ask 4 (50 words):
Maasai leek me a ae aT eT
to make a powerful communication?
Tere gee ho Ronen Ree my
Cereal ule Muar Ree tte eto
nec ig anti RNa cease cen le tecuae)
for your desired mindset and behavior.
‘ask 5 (50 words):
NRCS R a Real Tee CR RTRs Rel TNCs Reale
ora ened
er MUR T are tene-ate haat Recline alec tellamiamcorel NA
RN an ae ol eae aN aC
Peele mon an Rete ac
‘ask 6 (100 words):
eae MARICN MERA caR RNC Rll diane lect econ
Fee g eee oe ese oueaaetR eh ante
STR oR olel aa Te Ra eR ona cell
and/or help this idea to reach out to the target audience effectively.