Admission Hunt – Social media campaign suggestion

TG: The average 12th grader seeking graduation options. Since the Gen Z kid is our primary
audience, we can rely on pop culture references to send out a tongue-in-cheek message –
Admission Hunt is the ideal one-stop shop for you to scout options before zeroing in on
the best career choice.

The idea is to portray scenarios of a ‘hunt’, while communicating that Admission Hunt will
be able to help you make an educated career choice. Classical rivalries like Batman and
Joker, Heisenberg and Hand Schroeder from Breaking Bad, etc., which the youngsters can
connect with, can be explored to get our message across.
Also, we can map the messages to the many individual disciplines offered by Admission
Hunt.

List of courses offered in the select colleges:

 Art Science
 Engineering
 Nursing
 Pharmacy
 Hotel Management
 Dental
 Siddha
 Medical – Dr. House
 Teacher Education
 Fashion Designing
 Law
 Shipping

Communication style:
We can rely on either English, or a Hindi / Hinglish approach to reach out to our desired TG.
The following sample creatives can be considered as examples:

Some creatives:
Communication: Your admission needn’t be as tough as Hank Shroeder’s. Reach out to us,
and let us help you break your academic jinx, with a host of wonderful career avenues.
admissionhunt.com to find out how we can help your career take off!
#AdmissionHunt #Bengaluru #Colleges #Admissions2019 #education
This series can be extended, depending on how many courses / colleges / universities /
disciplines we choose to target.