Aditya Birla Group – Video testimonials

(flown according to the #ABility schema)

1.
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#ABility to empower ambition.

#Democracy #Meritocracy #Excelocracy
#FreedomToExplore #FreedomToMakeItBigInYourLife

Communication:
Mr. Kumar Mangalam Birla shares his candid thoughts on how success is defined in the
context of modern businesses, the value of team work and having an unhindered vision, and
the tenacity to ensure robust execution that can bring all our collective goals to fruition. We
unanimously agree that result-oriented, driven, passionate teams can make a world of
difference! Here’s to our collective #ABility to keep stepping up the ante.
#ValuesOfABility #TeamWork #SquadGoals #TheFacetsOfABility

2.
Dr. Misra - Director Chief Executive Officer, Group Human Resources Carbon Black
Business
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#ABility to navigate past limitations. Fearlessly past uncertain tides. To swim to new shores.

Communication:
Dr. Santrupt B. Misra, the CEO of Birla Carbon, and Director, Group Human Resources of
the Aditya Birla Group and a Director on the Aditya Birla Management Corporation Private
Limited Board, the apex think tank of the US $41 billion Aditya Birla Group, shares with us a
heart-warming anecdote, which best illustrates the vibrant, open atmosphere at the Aditya
Birla Group, motivating its people to fearlessly challenge the status quo and rise above
limitations, to enable uncompromising growth.
#TheFacetsOfABility
3.
Debu Bhattacharya
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#ABility to nurture our values. To value those who help us grow.

Communication:
Debu Bhattacharya, Group HR, speaks about the importance of empathy as an absolute
essential trait which propels good leaders to bring about all-encompassing, organic growth
and succeed. He reminisces about the scepticism surrounding the acquisition of Novelis, one
of the Group’s most decisive steps in recent times, and how its #ABility to stand the ground
has led to change in mindsets, for the better. He underlines the value of struggle by drawing a
beautiful analogy between a diamond and the many glowing facets of ABG’s vibrant, multi-
faceted culture. Truly a shining example of our undying #ABility to excel, no matter how
imposing the challenge.
#TheFacetsOfABility

4.
Mr. Satish Pai, Managing Director - Hindalco Industries Limited

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#ABility to mould today’s talent. Into tomorrow’s transformational leaders.
To foster a culture of integrity. To celebrate diversity.

Communication:
Mr. Satish Pai, Managing Director - Hindalco Industries Limited, speaks about the three-step
growth model, of talent development, talent acquisition and a dogged perseverance to
produce positive results. He stresses on the importance of not resting on one’s laurels and
how the will to push for better, and how the desire to outperform contemporaries, driven by a
strong set of core values, breeds a culture of progressive open-mindedness.
#TheFacetsOfABility

5.
Dilip Gaur - Business Head Managing Director, Pulp & Fibre Business Grasim Industries
Limited

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#ABility to know the way.
Show the way.
Go the way.

Communication:
Our #ABility to walk the talk has helped us take many purposeful strides towards success.
Dilip Gaur - Business Head Managing Director, Pulp & Fibre Business Grasim Industries
Limited, feels that our five core values - Commitment, Integrity, Seamlessness, Speed and
Passion, are the fuel to our fire to succeed. Guiding youngsters to achieve their full potential
is what makes the Group an exemplar of #IndomitABility!
#TheFacetsOfABility

6.
K K Maheswari, Managing Director, UltraTech Cement

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#ABility to imbibe passion. In every action.
To challenge convention. And fuel reinvention.

Communication:
K K Maheswari, Managing Director, UltraTech Cement, empathically states that passion
should drive each of our actions. When we are shepherded by our core values, the integrity of
purpose and passion, and apply these principles to not just our work but to all aspects of life,
we are able to achieve success in its pure essence. At Aditya Birla Group, meritocracy guides
new initiatives, and creates strong foundations for a better tomorrow, and like Mr.
Maheshwari, we are all equally proud of our #ABility to surpass conventional norms and
create new horizons of growth.
#TheFacetsOfABility
7.
Pranab Barua - Retail Business, Director, Non-Executive Director & Group Mentor

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#ABility to transform dreams. To new realms of progress.
To overturn limitations. Into path breaking innovations.

Communication:
Pranab Barua - Retail Business, Director, Non-Executive Director & Group Mentor, opens up
about his journey – from humble beginnings, to higher rungs of success. He feels that
limitation is the facilitator of reinvention, and that modern leaders should veer away from the
comfort zone, constantly redefine the benchmarks of excellence, synergize teams, and create
measurable growth indicators to ensure all-round growth. Yet another gem to add to our ever-
growing lexicon of #ABility!
#TheFacetsOfABility

8.
Ajay Srinivasan - Director, Financial Services
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#ABility to be yourself. And to

Communication:
What is the true hallmark of success? Our #ABility to fight scepticism, to constantly identify
new opportunities and augment them in the best way possible to serve the greater good. Ajay
Srinivasan, Director, Financial Services, and one of the Group’s very first members of the
board, fondly reminisces how his resolve to stay the course and remain focused, challenges
notwithstanding, driven by the #ABility to retain authenticity, has helped him – and the
Group – grow by leaps and bounds.
#TheFacetsOfABility

9.
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Ashish Dikshit - Managing Director, Aditya Birla Fashion and Retail Limited
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#SIMPLICITY
#ADAPTIBILITY
#INCLUSIVITY
#ABility to create and nurture a unifying fabric of purpose.

Communication:
Inculcating simplicity, setting the right culture, and synthesizing information into actionable
roadmaps, is the key trifecta of organizational success, feels Ashish Dikshit, Managing
Director, Aditya Birla Fashion and Retail Limited. Ambition, when grounded by humility and
realism, leads to a balanced, intuitive, people-centric approach which facilitates excellence
and fosters a culture of all-pervading inclusivity and inculcates an unfailing sense of
belongingness.
#TheFacetsOfABility

10.
H. K. Agarwal - Business Head, Fibre Business

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#ABility to uphold our values. To transcend barriers.
To upstage convention. To stage transformations.

Communication:
A strong sense of values, when guided by unshakeable purpose, can move mountains. The
illustrious journey of H. K. Agarwal - Business Head, Fibre Business, spanning a staggering
35 years, including a 28-year-old stint in Thailand, is a glowing testament of grit, glory and
gumption. His forays into multiple industries of the Group have opened him up to many
cultures, different sensibilities and has infused him with courage to keep venturing into
uncharted territories, to keep raising the bar. We feel blessed to be led by stalwarts like him,
whose compassionate and unifying approach keeps taking the Group to new highs!
#TheFacetsOfABility

11.
Ashok Ramchandran - Group Executive President - Human Resources, Aditya Birla
Group

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#ABility to spark the inner firepower. To fuel new goals.
To overcome barriers and challenges. To make diamonds from coal.
Communication:
Success is the cumulative outcome of many factors – high energy, the desire to create better,
unconditional love and a sense of ownership, individualistic brilliance shaping collective
goals. Ashok Ramchandran - Group Executive President - Human Resources, Aditya Birla
Group, feels that the secret recipe to success should contain the essential ingredients of clarity
in action, an inspiring goal and dogged perseverance, to ensure the goal is achieved in its
right spirit. #ABility, to us, is a work-in-progress model – one that only gets better with time!
#TheFacetsOfABility

12.
Prakash Nedungadi - Head, Consumer Insights and Brand Development Cell

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#ABility to be superheroes. In many walks of life.
To dream as one. To grow as one.

Communication:
A marathon runner, a business coach, an avid cook, and a complete family man – there are
many faces to the dynamic Prakash Nedungadi - Head, Consumer Insights and Brand
Development Cell. A charismatic leader who believes there is no substitute to toil, he firmly
believes that the hardships of the manufacturing journey are vindicated when one looks back
at the wonderful creation it leads to. He reaffirms that the magic of chemistry – of people,
processes, products and relationships – is the secret to the Group’s ceaseless growth.
#TheFacetsOfABility

13.
K C Jhanwar, Dy Managing Director - UltraTech Cement Limited
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#ABility to rise from the ashes like a phoenix.
To cement ourselves as a force to reckon with.
Communication:
The association of K C Jhanwar, Dy Managing Director - UltraTech Cement Limited, dates
back to as early as 1984, beginning in a humble tin shed. He believes that when you are part
of something as monumental as India’s largest cement manufacturing entity, all hardships
faced along the way pale in comparison. Empowering our people to pursue their initiatives
without barriers, underlines the Group’s unconditional trust in its people.
#TheFacetsOfABility

14.
Sushil Agarwal - Group CFO Whole Time Director & CFO, Grasim Industries Limited
#ABility to make everyone feel at home.
To give wings to ambition.
To transform doubting moths. Into confident butterflies.

Communication:
Making its people capable of taking independent decisions, by empowering them with the
necessary resources and by offering them apt platforms to amplify their ideas, is one of the
best facets of Aditya Birla Group’s #ABility, feels Sushil Agarwal - Group CFO, Whole
Time Director & CFO, Grasim Industries Limited. He believes that by facilitating people to
best do what they truly love, we can continue breaking new ground. We couldn’t agree more!
#TheFacetsOfABility

15.
Leaders montage:
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#ABility to make values visible.
Dreams tangible. The impossible believable. Goals achievable. By making people able.

Communication:
Our troupe of fearless leaders is the driving force of the Group. What moves them to keep
pushing the envelope, day in and day out? What makes them tick? What lends them the
proverbial spark? We bring you a quick montage of our leadership summit. It’s time you
found out what the myriad aspects of #ABility are, and how our guiding lights continue to
apply them in each walk of life, to ensure we stay #BigInYourLife.
#TheFacetsOfABility

16.
Culture at The Aditya Birla Group

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#ABility to nurture diversity. To safeguard individuality.
To create many wonderful realities. And one unifying, happy universe.

Communication:
A culture that is a melting pot of all the essential ingredients of success. A culture that cuts
across borders, overcomes hindrances, empowers its people, values dynamism, encourages
enterprise and imbibes compassion. A culture that champions togetherness. Because we
believe that in the #WorldOfOpportunities, everybody is an achiever and a winner!
#FacetsOfABility