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1584636032.4 Steystem To Earn 000 From 1000 Bscribers On YouTube 1
1584636032.4 Steystem To Earn 000 From 1000 Bscribers On YouTube 1
Before we start.
03 Why if you’re not using discounts you’re losing money and 10 dis-
count types that work like magic.
To answer the first - here on Sellfy we have more than 300,000 creators
and form what we’ve seen 1000 subscribers seem to be the magic number.
If you combine the techniques described below, you could really start
making money with only 1000 subscribers.
Let me explain:
It’ll cost you at least $14 to print and ship a poster, while you can keep that mon-
ey to yourself by selling poster print files.
It may cost you hundreds and thousands of dollars to release a book, while the
cost of an ebook is none to minimal.
On Top of all that, the digital product market today is also bigger than ever.
Just check Google Trends. For example, here are the constantly increasing
search volumes of a very specific digital product - “Lightroom presets” that are
pre-made photo settings for Lightroom:
There are literally tons of digital products in almost any niche that are trending
right now. Your job is to pick a niche.
If deciding what digital products to sell seems too obscure for you at the mo-
ment, you’ll love the first chapter.
Many people spend months trying to figure out what they’re going to sell.
Months!
They do market research, analyze their competitors inside out, and create buy-
er personas for their products.
You don’t need to go that route. In fact, some sellers have launched their busi-
nesses in one hour, and you can do that, too.
How come?
They’re wrong
Christian Maté Grab is a filmmaker, photographer and traveller who sells Light-
room Presets and LUTs via his beautiful, customized Sellfy site and making 6-fig-
ure income.
He didn’t create his presets with the intention to sell and make money. He made
them to use for his own visual content, and turned them into a sellable product
when people started asking about the special look on his YouTube videos.
That is, turn your existing content into a nicely-looking, profitable product:
Read the comments people are leaving under your videos, and if there are
many asking how you’re doing something, then give (or rather - sell) it to them
Take a step back and look at your Youtube channel, and ask yourself - what is
that you do that attracts new fans and make existing followers stick around?
Why do people follow you? Do you inspire them? Do you teach them something
new?
By answering these questions you’ll definitely come with a product that has the
value people already appreciate in your content.
Let me explain,
Analyze your best-performing posts and videos, and find what they all have in
common.
See what others already successfully sell, then create a product that’s better
than the original. Because, look:
If you need more inspiration for your own product idea, check out this post on
our blog. It has many examples from different creators already selling digital
products on YouTube.
When you’ve decided what to sell, the next step is to do it. We’ll show you how.
Once you’ve decided what is that you’re selling and have set up your Sellfy
store, the next step is to drive traffic to it.
Start by creating a unique name for your product. Not only can it help you to
stand out among other digital sellers, it can add to your content strategy.
Here’s why:
zz It’s a great topic to post about. Sorelle Amore is a traveller and photogra-
pher who named her collection of Lightroom presets Hipster AF, includ-
ing presets such as Fixie, Beard Oil, 35mm, Wes Anderson etc. To launch
the pack, she posted a YouTube video explaining the origins of the quirky
names. It’s an entertaining piece of content that directly draws the viewer’s
attention to the product.
zz It attracts the right people. Model and designer Flicka Elisa posts fash-
ion-related content on her YouTube profile. Her presets are named after
style icons like Jane Birkin, Jackie Kennedy, Liv Tyler, and Vivienne West-
wood - personalities that will appeal to any fashion lovers out there.
zz It boosts sales. Literally.
The name of your product
can be the direct cause
why people shop at your
store.
How-to and tutorial videos are among the most effective types of video market-
ing.
When you teach your audience the skills related to your services or products,
they notice that you know the subject really well. This, in return, builds trust and
brand affinity, persuading more fans to click on that storefront of yours and pur-
chase the goods you’re selling.
Have a look at Chris Hau, a video creator and YouTuber. Tutorials about pho-
tography and social media are his most popular videos - some reaching nearly
400 000 views. The more useful the tutorials are, the more people will share the
content, ergo follow the link to your Sellfy storefront, listed in the description box.
Like so:
Christian explains that while he enjoys creating cinematic travel vlogs the most,
tutorials about filmmaking and gear are still the best performing format on his
channel.
Showing how to use your presets, LUTs, soundscapes etc. will make the product
more accessible.
It’s really simple - when people see how easy it is to use the product, it’s more
likely they’ll buy it.
9 out of 10 people would rather watch a video online if it meant more behind-the-
scenes content. So why not use that?
The talented photographer and filmmaker Peter McKinnon launched his sound
effects pack by releasing a behind the scenes video to his 2.2 million YouTube
subscribers. Since Peter makes the sounds himself, in the video he can be seen
spitting, whooshing, whipping, and even punching the microphone.
Going behind-the-scenes allows loyal fans to see your personality and product
from a unique perspective.
Also, creating “a story about the product” can help you reach a new audience
that wouldn’t normally find your content.
Look: almost a third of all consumers who see a trailer are likely to watch the
movie. Now imagine what a good trailer can do to your sales strategy.
Dom West, aka Vine Street Cinema, sells blading videos and launches them by
releasing a trailer on his YouTube channel. His trailers are short, visually appeal-
ing excerpts from his videos, leaving the viewer to want to see “a bit more”.
And that’s the important part. The viewers need to take action after seeing
your trailer. It must motivate people to buy or at least take a further look at your
product after they’ve seen the trailer.
zz Add links in the description. Shorten the link to your online store and add it in
the first three lines of the description.
zz Add links in the comments. Then, pin the respective comment to the top - you
can do it if you are the owner of the channel.
zz Add a custom link to your profile banner. Your cover art is the first thing visitors
of your YouTube channel will see. Make the most of it - YouTube allows for up to 5
links to be displayed on top of the profile banner, like your online store, website,
social media platforms, etc. When adding a Sellfy link to your YouTube profile, a
clickable Sellfy icon will appear.
zz End screens (available for YouTube Partner Program participants only). It’s a
powerful tool to engage your viewers after they’ve watched your content. The
end screen will be visible during the last 20 seconds of a YouTube video. There,
you can add an invitation to subscribe to the channel or link to your website.
zz YouTube cards (available for YouTube Partner Program participants only). The
YouTube cards appear as a small letter “i” at the top right corner of the video.
When clicked, the card containing an image, title, and call-to-action with link to
your website slides out.
Find out more about selling on youtube with these detailed instructions on how to do it.
Another great way to increase sales is to create a promotion. We’ll be covering that in
the next section, so keep on reading.
Today, nearly all retailers offer discounts and other types of promotions to their
customers, and there’s a good reason for that - people LOVE deals.
Below are 10 you can start implementing now.
Why?
Flash sale - a short promotion that lasts from a few hours to a few days - is a great
way to please your existing customers and shop followers.
You’ll not only benefit from spontaneous purchases but will also attract long-term
fans to your shop.
You can do a flash sale at any time, for example, when it’s your store’s anniversa-
ry or some brand-related holiday (find plenty on Days Of The Year!)
On the other hand, you can go the other way and save the deal for when the sea-
son is coming to an end. That way, you’ll ensure that orders keep coming in more
steadily, even when the product has become less season-relevant.
Those who consume the content you create - from start to the end. It’s true that
people who’re interested in your content are also more likely to buy and use your
products.
It’s nice to reward the loyalty and give your best fans a special discount, hidden
in your content - either that’s a YouTube video, an YouTube story, or a blog post.
For example, at the end of your cooking tutorial, you can mention a special dis-
count code people can use to order your cookbook
For example, at the end of your cooking tutorial, you can mention a special dis-
count code people can use to order your cookbook.
By doing that, you not only have a chance to receive more orders, but it’ll also let
you see which influencers are your most profitable ones -just check how many
times each discount code has been used.
These tactics have been working for years - back in 2006 Amazon discovered
that 35% of its revenue comes from such efforts. The rest is history.
So, here’s the tip: if you sell training plans, offer your customers a discount code
on your complimentary meal-prep plan - just place the coupon code in your prod-
uct description. Or if you sell wallpapers, give a discount on a pack of your five
best-sellers. You got the point!
Now, by displaying a discount code in your ads, you have a better chance to
lure these customers in, as well as convince them to finish their purchase.
On the next chapter we’ll be talking more about upselling and other tactics to
keep your customers buy repeatedly and spend more. Stay with us!
No matter how great of a product you have, it will eventually and inevitably fiz-
zle out.
And this has nothing to do with you or even the product itself, it’s just an inevita-
ble slump in the product life cycle:
high while the cycle of older products declines. Then your sales will look like
this:
At the beginning of launching a product, the market is not quite sure if they need
it. Enough time hasn’t passed to get the ball rolling, be that in the form of being
indexed on Google to develop organic traffic, word of mouth marketing, or social
media development.
Then sales begin to creep up, as the market is eager to get a hold of the latest
product. Eventually the initial hype fizzles out, and sales begin to flatline at a cer-
tain point. To build on that flatline, and develop another peak, we need to launch
a new product.
”
profit growth.
However simply launching a new product on your website is not enough to have
the cash start rolling in. There are many tactics that can be used to generate mar-
ket interest in your new product.
Let’s take a closer look at the email marketing and upselling tactics.
Remember, your email marketing for a new product launch doesn’t have to be
limited to only one campaign. For best results, create a combination of emails.
Tests show that a person has to be exposed to a product 7 times before taking
the plunge and buying it. So don’t be shy!
Here are some ideas for email campaigns that you can use to launch a new
product:
1. Teaser email - let your subscribers know that something is on the way
that they should keep an eye out for.
2. Product launch announcement - send out an email that informs your sub-
scribers that the new product has been launched. Add a discount code as
a friendly introductory price to boost sales.
3. Re-engagement - resend an email to the part of the list that hasn’t
opened the product launch email.
4. About the product email - send out another email describing the product,
the situations it’s suited for, and ideally, any customer feedback you’ve
had.
Make sure your email marketing campaigns are consistent with your communi-
cation on social media. That is, if you launch a new product and announce the
news to your followers, make sure you send an email campaign with the news
on the same day.
Upselling and cross selling can happen in a variety of locations during the pur-
chasing process, however it’s most commonly placed near the end of the pur-
chase.
Implementing upselling and cross selling on your sales space is entirely depen-
dent on the sales software you use. Some ecommerce platforms have tools or
applications that allow for upselling or cross selling.
In Sellfy it’s super easy. You can add an upselling feature - by, simply going to
the “Upsell” tab on the left hand side and entering the details for your upselling
campaign.
Sadly…
All of the advice in the world will be useless if you don’t end up taking ac-
tion. While I can’t be there holding your hand through the whole process, I
can give you what might be the next best thing.
As you might already know Sellfy is a platform where you can create an
online store and sell your own products.
Below is a unique discount code. It will only work for the first 50 people
who use it so hurry up ;)
Use it at the checkout when buying a Sellfy subscription and it will give you
45% off for any of the yearly plans on Sellfy.
Code: actiontaker