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Tata Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 35003

SWOT analysis of Tata Motors analy

brand/company with its strengths, w
opportunities & threats. In Tata Moto
the strengths and weaknesses are th
whereas opportunities and threats a
factors.

SWOT Analysis is a proven managem

which enables a brand like Tata Mot
its business & performance as comp
competitors and industry. Tata Moto
leading brands in the automobiles se
below also lists the top Tata Motors competitors and elaborates Tata Motors market segm
group, positioning & Unique Selling Proposition (USP).

Tata Motors Brand Analysis

Parent Company Tata Group

Category SUV, Hatchback, Sedan

Sector Automobiles

Tagline/ Slogan Inspired by people

Tata Motors is one of the oldest and trusted brand w

USP
distribution and strong market penetration in India

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Tata Motors STP Start Learning Now!

Segment Hatchback, sedan & SUV segment

Target Group Targeted towards upper middle class customers

Tata Motors is positioned as a leader in automobile m

Positioning
inculcating innovative technologies to deliver value to

Tata Motors Product Portfolio

1. Tata Sumo                              2. Tata Safari

3. Tata Indica                             4. Tata Indica Vista
5. Tata Indigo                            6. Tata Manza
7. Tata Indigo Marina               8. Tata Winger
Brands 9. Tata Magic                            10. Tata Nano
11. Tata Xenon XT                   12. Tata Aria
13. Tata Venture
The above mentioned brands are the prominent prod
Tata Motors product portfolio.

Tata Motors SWOT Analysis

Strengths Below is the Strengths, Weaknesses, Opportunities &

Analysis of Tata Motors. Strengths are:
1. Tata Motors is one of the most established compa
sector in India
2. Tata Motors has a wide & extensive distribution an
network
3. Good market penetration in the taxi & rental segme
4. Expert service professionals available
5. Many associations like Jaguar Land Rover, Hispan
etc increases Tata Motors' international presence

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6. Dedicated engineering and R&D department

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7. More than 70,000 employees are present with Tata
8. Highly diversi ed product portfolio
9. Strong brand legacy owing to parent brand Tata

Here are the weaknesses in the Tata Motors SWOT A

1. Limited international presence as compared to inte
Weaknesses
manufacturers
2. Controversies like Singur plant for Nano etc hurt T

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rental cars competitor analy

customer segmentation 4x4 suv

Following are the Opportunities in Tata Motors SWOT

1. Expanding automobile market can be a boon for T
2. Increasing per capita income and purchasing capa
customer base
Opportunities 3. Leveraging customer engagement experience to a
customers can be done by Tata Motors
4. Leveraging mergers and acquisitions to acquire ne
5. Tata Motors can boost business by augmenting th
service network in various countries

The threats in the SWOT Analysis of Tata Motors are

1. Increasing fuel costs
2. Competition from other big automobile giants mea
Threats
market share for Tata Motors
3. Competitive products offering same level features
4. Product innovations and frugal engineering by com

Tata Motors Competition

Competitors Below are the top 12 Tata Motors competitors:

1. Honda Motors
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2. Toyota Motor Corporation

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3. Nissan Motors
4. Chevrolet
5. Fiat
6. Mitsubishi Motors
7. Maruti Suzuki
8. Hyundai Motors
9. Skoda Auto
10. Volkswagen
11. Volvo
12. Ford Motor Company

Tata Motors SWOT, Competitors, Marketing STP & Brand analysis Table

The brandguide table above concludes the Tata Motors SWOT analysis along with its mark
parameters.

Similar analysis has also been done for the competitors of the company belonging to the s
sector or industry. Browse marketing analysis of more brands and companies similar to Ta
BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 bra
categories.

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