Sales & promotion

Assignment-3

ITC HOTEL

SUBMITTED TO SUBMITTED BY
MR.NITIN DHIR NITIN MISHRA
(RS1902B42)

ITC
ITC’s hotel division was launched on October 18, 1975, with the opening of its first
hotel - Chola Sheraton in Chennai. ITC - Welcomgroup Hotels, Palaces and Resorts,
is today one of India’s finest hotel chains, with its distinctive logo of hands folded in
the traditional Namaste is widely recognised as the ultimate in Indian hospitality.

Each of the chain’s hotels pays architectural tribute to ancient dynasties, which
ruled India from time to time. The design concept and themes of these dynasties
play an important part in their respective style and decor.

With more and more hotels being added at strategic destinations, the group has
joined hands with the Sheraton Corporation to strengthen its international
marketing base.

Sales promotion tools used by ITC HOTEL-

1- PRICE OFF-

During the off season itc hotel gives the price off on booking of hotel room. Main purpose of this
type of promotion is to increase the booking in off season, itc provides the good quality facilities and
normally charge high price so people who can’t afford normal price range they can book room in off
season or at discount rate.

2-QUANTITY DEALS-

ITC hotel also give the quantity deals, main purpose is to provide the more quantity at the same price.
ITC offers packages which includes 4nights & 5days stay at the same price which it provides the
customers with a package similar to the previous price but resembles for 2 nights & 3 days stay only.

3- PACKAGES –

ITC hotel also offer the various packages which has extra benefit .Short Breaks, Mini Breaks, Culinary
Breaks, extended stay ,early bird offer, luxury romance etc these are some packages offered by the ITC
Hotel. In all these package Itc gives the some extra benefits which it does not give normally. Company
offer this type of package at the end of weak. Main purpose is to attract the customer because at the end of
weak people like to spent their time out of home.
4-MEMBER SHIP BENEFITS-

ITC hotel gives the extra benefits to those people who has the membership of hotel. under this scheme
hotel give the discount. which are as follows 20% off when you dine alone or in a group of five and
more20% discount on alcoholic beverages,20% discount at The Gourmet Shop. Main purpose of this
scheme is to attract more customer through the discount offer because customers can enjoy the good
facilities at the lower price.

TRADE PROMOTION

1- DEALER CONTEST
 ITC hotel organize the dealer contest on the regular basis in which it ranked the dealer according
to their performance . After ranking of dealers company provide the gifts to the dealer. The main
purpose of this contest is to create the competition among all dealers so they can improve their
performance. This would be beneficial for the company.
2- DEALER GIFT
ITC hotel give the gifts to the authorized dealer on the regular basis or during any festival period.
The main purpose is to maintain the good relationship between company & dealer. It also
encourage others dealer to perform better.

3-DEALER MEETS

ITC hotel organize the annual dealer meet once in a year and all expense bear by the company. The main
purpose of this activities to promote those dealer who performed well during the last season and set the
next year target.

Part B

Another sales promotion tools which company can use-

1--BROCHURE:

It is a device to stimulate customers and motivate them to visit a hotel and avail the benefits offered
by the management of the hotel It is a detailed publication helping hotel companies in promoting their
business. The guests, clients get detailed information from the brochure.

2-. FOLDER:

I find folder the most commonly used sales promotion tool. In this respect, it is essential that folders have
an impressive appearance in totality. The particulars are required to be in brief but clear. The ITC hotel
can use folders for promoting the business.

3. Packaging:

We call packaging an attractive wrapper of product. When we talk about packaging in the hotel industry,
our emphasis is on the outer cover and internal layout of brochures and leaflets.

4. Merchandising:

It is found helpful in promoting mass-market- This tool is found significant to restaurants and bars. The
merchandising involves displaying of food stuffs and drinks in the right location.

Where does India stand in comparison to China?

Right from sports to infrastructure, satellite development to military progression, we keep the example of China ahead us
before analyzing the position of our country even if it draws some criticism from some quarters.
2010-02-23 09:34
CJ: RATAN SHARGA

Tue, Feb 23, 2010 09:34:36 IST

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India China News :
DMRC on standard gauge: This is the right track
NO DOUBT India and China are two major powers in the Asian continent and
both have an important role to play in all major fields of this region. Apart
from being a responsible nuclear power, the story of economic development
of both the nations in recent times remains a topic of global debate.

It has been a habit and inseparable part of human nature that we keep
comparing our growth and status from our neighbours. Whether we talk of
an individual living in any colony or we talk of the nation as a whole, we
have been making comparisons with our neighbour China every now and
then. Right from sports to infrastructure, satellite development to military
progression, we keep the example of China ahead us before analyzing the
position of our country even if it draws some criticism from some quarters.

It is no secret that China has achieved a better part in many fields and is
now having world class bullet trains connecting its major cities and in years
to come, China will be adding more lines for a faster connectivity whereas
we have not been able to complete Metro Rail projects in even five major
cities till date including our capital where Delhi Metro Rail Corporation
(DMRC) is trying its level best to complete as much as possible before the
commencement of Commonwealth Games.

When it comes to Railways, China no doubt is far ahead of us and we don’t

even bother to think why after having talented engineers and the best of the
machines available with our companies, we lag far behind in completing our
national projects in the stipulated time. For the last five years, the demand
of commuters travelling on Aishbagh-Sitapur section of the north-eastern
railway for gauge conversion is lying in the cold storage. The work on
Luckhnow-Moradabad section of the northern railway began in 2006. This is
the fifth year running and we have not been able to electrify the route even
up to Bareilly which is some 245 kms away. This is the speed of our progress
in the 21st century.

Leave aside the Railways; let us take the development speed of road
construction. It was in the year 2006, when the work to widen National
Highway- 24 was awarded and it was decided to make an expressway
between Luckhnow and Sitapur. Some 72 kms was to be constructed and it’s
the fifth year, the work has not been completed.

Why are we so lethargic in completing national projects? We have no

explanations for that. The costs keep rising with the passage of every year
and ultimately we pay three to four times of the cost due to delay in
projects.

There is no coordination among the departments involved and too much of

red tapism make things worse here in India. The projects once formulated in
China take one-fourth time in getting completed, than what our companies
normally take, here. The time has come when we must push ourselves to
work for nation building in the right spirit by putting the habit of taking
commissions aside. If we can’t keep ourselves ahead of China then let us
also not take things casually and get out of the race.

If our neighbour can achieve something in lesser time, then we must

acknowledge its sincere efforts and salute the national character of its
people who are committed to nation building. We have to shed this ‘chalta
hai’ attitude and have to bring in some sincerity and accountability among
our people engaged in these national projects. Till we don’t become honest
to our own self while discharging national duties we will not be able to get
ahead of China in the years to come.
India vs China on Military Strength - Conventional and Nuclear
Dmitri June 5th, 2007
As two rising Asian powers with high GDP growths and increasing geo-political influence, India
and China have been arch rivals in their race to superpowerdom. The race for regional
dominance between these two countries has also spawned a race for militarisation, with India
sparing no efforts to match China’s military might. A comparative analysis is therefore overdue,
to see how India and China fare against each other in their military strengths.

China’s military capability displayed in ‘PEACE MISSION 2005‘ joint exercise with Russia
(Click on video to play)
According to United States DoD (Department of Defense) reports for 2006, China’s military
expenditure is estimated to be 80 billion US dollars. However, the official Chinese CPC
government quote is a $30 billion military expenditure (which a lot of analysts believe is
underquoted). The actual Chinese military capabilities and budget are shrouded in deep secrecy
to prevent foreign countries having an idea of its military might…and perhaps to create the
strategic advantage of uncertainity. If we were to go by the conservative official Chinese figure
of $30 billion, it would put China second only to USA in global military spending. On the other
side, India’s official military expenditure for 2006 is quoted at $22 billion by the Ministry of
Finance (India) Budget (2006-2007). India however, does not keep a level of secrecy as cloaked
as China does, as its democratic government system requires public accountability. By its official
2006 military budget figures, India stands at 9th position in global military spending.
 India’s supersonic PJ-10 BrahMos developed jointly by Russia and is the fastest cruise
missile with a top speed of Mach 2.8 (~ three times faster than US’ Tomahawk)
In 2006 India’s active military personell numbered over 1,325,000 while China was significantly
higher at 2,255,000. In air defence, China’s PLA (People’s Liberation Army) Air Force has
9,218 aircrafts of which about 2300 are combat aircrafts, operating from its 489+ air bases. The
Indian Air Force has 3382 aircrafts which includes 1335 combat aircrafts operating from 334+
bases and its sole aircraft carrier INS Viraat. The air superiority in China’s PLAAF is maintained
by its fleet of Russian Su-30 MK and indigenously built J-10 fighters. Indian Air Force, on the
other hand has French built Dassault Mirage 2000s and Russian Su-30 MKI as the best aircrafts
in its combat fleet (no indigenous fighters or aircrafts have been deployed by India so far). Indian
Navy is the world’s eighth largest navy with a with a fleet of 145 vessels consisting of missile-
capable warships, advanced submarines, the latest naval aircrafts and an aircraft carrier in its
inventory. It is experienced both in combat and rescue operations during wartime and peace as
seen from its wars with Pakistan in 1971, the December 2004 Tsunami, etc. In comparison,
China’s PLA Navy with its fleet of 284 vessels is quantitatively larger but lacking in actual war
experience, which could undermine its strategic capability. As of 2007, China has no aircraft
carriers in its naval fleet but is slated to build and induct an aircraft carrier by 2010.

In strategic nuclear defence and delivery systems, China’s PLA is miles ahead of India’s nuclear
forces. The PLA’s stockpile is estimated to have 200-400 active nuclear warheads. In
comparison, India’s strategic nuclear force is estimated to have stockpiled about 50-70 nuclear
warheads. The most powerful warhead tested by India had an yield of 0.05 megatons which is
quite small compared to China’s highest yield of 4 megatons. India’s nuclear delivery system
consists of bombers, supersonic cruise missiles and medium range ballistic missiles. Agni 2,
India’s longest range deployed ballistic missile is capable of a range of 2500 km, carrying a
single nuclear warhead of ~1000 kg. In stark contrast, China’s nuclear delivery system is far
more capable with multiple warhead (MIRV) ICBMs like DF-5A [12000+ km] and DF-4 [7500+
km]. It also fields submarine launched SLBMs like JL-2 [8500+ km] and strategic fighter
bombers like Su-27 Flanker in its nuclear delivery arsenal.
Economic theory teaches us that incentives drive decision making by a nation or an individual. In
case of India, a democracy with no serious military adversary, its militarisation drive is often
overshadowed by internal militancy issues and political struggles. In case of a communist China,
it has a powerful military adversary in United States; the conflicts over Taiwan give China a
strong incentive to beef up its military defence to counter the US military might. The situation is
much similar to that of USSR vs USA Cold War, albeit on a much smaller scale. The end result
is China walking far ahead of India in military might with overpowering superiority if both
conventional and nuclear forces are taken into account.