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Note: All questions are based on case study “Staples, Inc.”
Q1 Do you think furniture department of Staples, Inc., as currently merchandized, an asset or liability
to the profitability? Justify your answer. (10 marks)
Q2 How should the merchandising of furniture be improved? If staples chooses to make a
substantial reduction in the space allocated to furniture, how should they use the freed up space?
(15 marks)
Q3 Analyse buyer behaviour for furniture category. Would it make sense to have free‐standing
furniture showrooms? (10 marks)