Entrepreneurship

Assignment 4
Vanshika Rajawat
FMM

1. Funnel

Creating Awareness about the service

through advertisements,customers
testimonials,referral codes, collecting data
of covid patients and calling them.
(5000)

Enquiry
No. of interested
customers 2000

No. of potential customers who

will book the appointment 800
 2. Calculation of break even analysis.
Per unit profit = 1000
Expense = 80,000
Break even Point = 80000/1000 = 80
Bigger picture amount= 1cr.
(Divide bigger picture amt. by 12 months) 1 crore / 12 = 833,333
In a month =
Divided monthly expense/ net profit
833,333/1000 = 833

3. What are the tasks to be done to get your first set of potential customers?
 “First 10 services will be free” will provide first ten services as free in exchange for the
testimonials and they need to spread the awareness about this service in their nearby area
or to their relatives and friends etc.
 Advertisement through newspapers, online and via phone calls and emails.
 We can also contact the hospitals and offices, when we will provide our service to the
hospitals in exchange of that we can collect the data of covid patients from them and then
we can reach out to those patients personally as there are more chances of them becoming
our potential customers.
 “Referral codes “ there will be discount over referral codes which will definitely increase
the chances of getting bookings.
 Organize offline conference or event to create more awareness about the service among
people.
 Creating a page of the company over social media platform and Posting short videos of
the service over the pages .