Professional Documents
Culture Documents
188
section at
Facts & Figures
www.unwto.org/facts
For more information:
2011 Edition
UNWTO
Tourism Highlights
International International tourism – key to development, prosperity and well-being
Tourism
Over time, an ever increasing number of Key trends 2010:
destinations have opened up and invested in
tourism development, turning modern tourism into • Worldwide, international tourism rebounded
a key driver of socio-economic progress through strongly, with international tourist arrivals up
the creation of jobs and enterprises, infrastructure 6.6% over 2009, to 940 million.
development and the export revenues earned. • The increase more than offset the decline caused
by the economic downturn, with an additional
As an internationally traded service, inbound 23 million arrivals over the former peak year
tourism has become one of the world’s major of 2008.
trade categories. The overall export income • In 2010, international tourism receipts are
generated by inbound tourism, including estimated to have reached US$ 919 billion
passenger transport, exceeded US$ 1 trillion in worldwide (693 billion euros), up from
2010, or close to US$ 3 billion a day. Tourism US$ 851 billion (610 billion euros) in 2009,
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exports account for as much as 30% of the corresponding to an increase in real terms
world’s exports of commercial services and 6% of of 4.7%.
overall exports of goods and services. Globally, as • As a reflection of the economic conditions,
an export category, tourism ranks fourth after recovery was particularly strong in emerging
fuels, chemicals and automotive products. For economies, where arrivals grew faster (+8%)
many developing countries it is one of the main than in advanced ones (+5%).
sources of foreign exchange income and the
number one export category, creating much Current developments and outlook:
needed employment and opportunities for
development. • According to the April 2011 Interim Update of
the UNWTO World Tourism Barometer,
The most comprehensive way to measure the International tourist arrivals grew by close to 5%
economic importance of both inbound and during the first two months of 2011,
domestic tourism in national economies is through consolidating the rebound registered in 2010.
the 2008 Tourism Satellite Account (TSA) • According to the forecast prepared by UNWTO at
Recommended Methodological Framework, the beginning of the year, international tourist
approved by the UN Statistics Commission. arrivals are projected to increase in 2011 by 4%
Though many countries have taken steps towards to 5%. The impact of developments in North
the implementation of a TSA, relatively few have Africa and the Middle East, as well as the
full, comparable results available. The knowledge devastating earthquake and tsunami that hit
and experience gained through the TSA exercise Japan in March, are not expected to substantially
has certainly contributed to a much better affect this overall forecast.
understanding of the role of tourism in economies
worldwide and allows for a tentative Long-term trend:
approximation of key indicators.
• Over the past six decades, tourism has
Based on the currently still fragmented information experienced continued expansion and
from countries with data available, tourism’s diversification becoming one of the largest and
contribution to worldwide gross domestic product fastest growing economic sectors in the world.
(GDP) is estimated at some 5%. Tourism’s Many new destinations have emerged alongside
contribution to employment tends to be slightly the traditional ones of Europe and North
higher and is estimated in the order of 6-7% of the America.
overall number of jobs worldwide (direct and • In spite of occasional shocks, international tourist
indirect). For advanced, diversified economies, the arrivals have shown virtually uninterrupted
contribution of tourism to GDP ranges from growth: from 25 million in 1950, to 277 million
approximately 2% for countries where tourism is a in 1980, to 435 million in 1990, to 675 million in
comparatively small sector, to over 10% for 2000, and the current 940 million.
countries where tourism is an important pillar of • As growth has been particularly fast in the
the economy. For small islands and developing world’s emerging regions, the share in
countries, or specific regional and local destinations international tourist arrivals received by emerging
where tourism is a key economic sector, the and developing economies has steadily risen,
importance of tourism tends to be even higher. from 31% in 1990 to 47% in 2010.
UNWTO Tourism Highlights is a publication of the World Tourism Organization (UNWTO), and aims to provide a consolidated set of data and trends
for international tourism during the year prior to its date of publication. For information on current short-term tourism data and trends, please refer to the
UNWTO World Tourism Barometer at www.unwto.org/facts/eng/barometer.htm.
The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role
in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a
practical source of tourism know-how. Its membership includes 154 countries, 7 territories and over 400 Affiliate Members.
Asia and the Pacific (+13%) was the first region to While the Americas rebounded (+6%) from the
recover and among the strongest growing regions in decline in 2009, Europe’s (+3%) recovery was slower
2010. Africa maintained growth (+7%) and the than in other regions.
Middle East returned to double digit growth (+14%).
https://www.e-unwto.org/doi/book/10.18111/9789284413935 - Wednesday, September 16, 2020 10:18:39 PM - IP Address:89.28.80.188
Source: World Tourism Organization (UNWTO) © Source: World Tourism Organization (UNWTO) ©
Inbound tourism by purpose of visit, 2010* Inbound tourism by mode of transport, 2010*
(share) (share)
Business and
professional Rail 2%
Not specified 7% 15% Water 6%
Source: World Tourism Organization (UNWTO) © Source: World Tourism Organization (UNWTO) ©
Arrivals World
Advanced economies¹
435
296
528
334
675
417
798
453
917
495
882
474
940
498
100
53.0
-3.8
-4.3
6.6
5.1
3.4
1.8
Emerging economies¹ 139 193 257 345 421 408 442 47.0 -3.2 8.3 5.6
By UNWTO regions:
Europe 261.5 304.1 385.6 439.4 485.2 461.5 476.6 50.7 -4.9 3.3 2.1
Northern Europe 28.6 35.8 43.7 57.3 60.8 57.7 58.1 6.2 -5.1 0.8 2.9
Western Europe 108.6 112.2 139.7 141.7 153.2 148.6 153.7 16.3 -3.0 3.4 1.0
Central/Eastern Europe 33.9 58.1 69.3 8.5 100.0 90.2 95.1 10.1 -9.9 5.4 3.2
Southern/Mediter. Eu. 90.3 98.0 133.0 153.0 171.2 165.1 169.7 18.1 -3.6 2.8 2.5
Asia and the Pacific 55.8 82.0 110.1 153.6 184.1 180.9 203.8 21.7 -1.7 12.7 6.3
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North-East Asia 26.4 41.3 58.3 85.9 100.9 98.0 111.6 11.9 -2.9 13.8 6.7
South-East Asia 21.2 28.4 36.1 48.5 61.8 62.1 69.6 7.4 0.5 12.1 6.8
Oceania 5.2 8.1 9.6 11.0 11.1 10.9 11.6 1.2 -1.7 6.1 1.9
South Asia 3.2 4.2 6.1 8.1 10.3 9.9 11.1 1.2 -3.6 11.9 6.2
Americas 92.8 109.0 128.2 133.3 147.8 140.6 149.8 15.9 -4.9 6.4 1.6
Noth America 71.7 80.7 91.5 89.9 97.7 92.2 98.2 10.5 -5.7 6.6 0.7
Caribbean 11.4 14.0 17.1 18.8 20.1 19.5 20.1 2.1 -2.8 3.0 1.6
Central America 1.9 2.6 4.3 6.3 8.2 7.6 7.9 0.8 -7.4 3.8 6.2
South America 7.7 11.7 15.3 18.3 21.8 21.3 23.5 2.5 -2.3 9.7 4.4
Africa 14.8 18.9 26.5 35.4 44.4 46.0 49.4 5.2 3.7 7.3 6.4
North Africa 8.4 7.3 10.2 13.9 17.1 17.6 18.7 2.0 2.5 6.2 6.2
Subsaharan Africa 6.4 11.6 16.2 21.5 27.2 28.4 30.7 3.3 4.4 8.0 6.6
Middle East 9.6 13.7 24.1 36.3 55.2 52.9 60.3 6.4 -4.3 14.1 9.6
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ Based on the classification by the International Monetary Fund (IMF), see Statistical Appendix at www.imf.org/external/pubs/ft/weo/2011/01.
Growth in international tourism receipts is estimated All regions posted positive growth in real terms, with
at 4.7% in 2010, measured in real terms, i.e. using the exception of Europe (-0.4%). The Middle East
local currencies at constant prices in order to adjust (+14%) and Asia and the Pacific (+13%) showed the
for exchange rate fluctuations and inflation. Thus, the strongest growth, while the Americas (+5%) was close
recovery in international tourism receipts (+4.7%) still to the worldwide average and Africa grew (+3%)
lags that of international arrivals (+6.6%). This is somewhat slower.
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
World 1.7 -5.6 4.7 100 851 919 980 610 693 740
Advanced economies¹ 1.8 -6.5 4.4 63.1 547 580 1,160 392 437 880
Emerging economies¹ 1.5 -3.8 5.1 36.9 304 339 770 218 256 580
By UNWTO regions:
Europe -0.9 -6.7 -0.4 44.2 410.9 406.2 850 294.6 306.4 640
Northern Europe -2.5 -4.0 -1.3 6.4 58.6 59.2 1.010 42.0 44.6 760
Western Europe -2.2 -7.1 1.5 15.5 143.8 142.0 920 103.1 107.1 700
Central/Eastern Europe 4.3 -8.0 -2.8 5.2 47.4 47.7 500 34.0 36.0 380
Southern/Mediter. Eu. -0.6 -6.9 -1.1 17.1 161.3 157.4 930 115.6 118.7 700
Asia and the Pacific 4.6 -0.7 12.8 27.1 203.1 248.7 1,220 145.6 187.6 920
https://www.e-unwto.org/doi/book/10.18111/9789284413935 - Wednesday, September 16, 2020 10:18:39 PM - IP Address:89.28.80.188
North-East Asia 8.2 1.9 15.9 13.3 101.2 122.4 1,100 72.5 92.3 830
South-East Asia -0.8 -7.4 14.4 7.4 53.5 68.0 980 38.4 51.3 740
Oceania 3.2 5.3 -0.6 4.3 33.5 39.4 3,400 24.0 29.7 2,570
South Asia 7.7 -4.9 16.5 2.1 14.9 18.9 1,710 10.7 14.2 1,290
Americas 4.9 -9.9 5.0 19.8 166.2 182.2 1,220 119.1 137.4 920
North America 6.9 -12.4 6.2 14.3 119.2 131.2 1,340 85.4 98.9 1,010
Caribbean -3.2 -5.3 2.1 2.6 22.6 23.6 1,180 16.2 17.8 890
Central America 0.3 -3.4 4.1 0.7 6.1 6.8 850 4.4 5.1 640
South America 3.1 -0.3 1.2 2.2 18.3 20.6 880 13.1 15.5 660
Africa -2.5 -4.1 4.0 3.4 28.8 31.6 640 20.6 23.9 480
North Africa -3.9 -4.7 3.6 1.1 9.9 10.0 540 7.1 7.5 400
Subsaharan Africa -1.8 -3.8 4.2 2.4 18.9 21.6 710 13.5 16.3 530
Middle East 5.5 0.8 14.4 5.5 42.0 50.3 830 30.1 37.9 630
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ Based on the classification by the International Monetary Fund (IMF), see Statistical Appendix at www.imf.org/external/pubs/ft/weo/2011/01.
Visitor expenditure on accommodation, food and drink, Although the availability of comparable international
local transport, entertainment and shopping, is an data broken down at this level has its limitations, the
important pillar of the economies of many destinations, export value of international passenger transport has in
creating much needed employment and opportunities for recent years been estimated at some 16% of the
development. For more than 80 countries, receipts from combined receipts from international tourism and
international tourism were over US$ 1 billion in 2010. international passenger transport. For 2010, this
corresponds to some US$ 170 billion, as against
For destination countries, receipts from international US$ 155 billion in 2009.
tourism count as exports and cover transactions
generated by same-day as well as overnight visitors. This implies that total receipts from international tourism,
However, these do not include receipts from international including international passenger transport, reached
passenger transport contracted from companies outside almost US$1.1 trillion in 2010. In other words,
the travellers’ countries of residence, which are reported international tourism contributes close to US$ 3 billion a
in a separate category (International Passenger Transport). day to global export earnings.
China moves up one position in both arrivals and receipts World’s Top
When ranked according to the two key tourism Hong Kong (China) entered the top ten at nine, Tourism
indicators – international tourist arrivals and moving up from the 12th position.
international tourism receipts – it is interesting to note Destinations
that eight of the top ten destinations appear in both Among the remaining top ten destinations, France
lists, even though they show marked differences in (77 million tourists) continues to lead the ranking in
terms of the characteristics of the tourists they attract, terms of arrivals and ranks third in receipts. The USA
as well of their average length of stay and their ranks first in receipts with US$ 104 billion and second in
spending per trip and per night. arrivals. Spain maintains its position as the second
biggest earner worldwide and the first in Europe, and
The most significant change among the top ten by ranks fourth in arrivals. Italy ranks fifth in both arrivals
international arrivals in 2010 was the rise of China to and receipts. The United Kingdom is sixth in terms of
third position, ousting Spain, having overtaken both arrivals and seventh in receipts, while Germany is sixth in
the United Kingdom and Italy during the past few receipts and eighth in arrivals. Turkey occupies the
years. In terms of receipts, China (+15%) also moved seventh position in arrivals and the tenth in receipts.
up the ranking to fourth position, overtaking Italy Completing the top ten ranking in arrivals are Malaysia
(+1%). Furthermore, among the ranking by receipts, (9th) and Mexico (10th) and in receipts, Australia (8th).
Europe 485,193 461,509 476,551 -4.9 3.3 100 471,797 410,932 406,251 100
Albania TF 1,330 1,775 2,229 33.5 25.6 0.5 1,720 1,816 1,626 0.4
Andorra TF 2,059 1,830 1,808 -11.1 -1.2 0.4 .. .. .. ..
Austria TCE 21,935 21,355 22,004 -2.6 3.0 4.6 21,587 19,404 18,663 4.6
Azerbaijan TF 1,409 1,430 1,495 1.5 4.5 0.3 190 353 621 0.1
Belgium TCE 7,165 6,814 7,217 -4.9 5.9 1.5 11,762 9,970 10,287 2.5
Bulgaria TF 5,780 5,739 6,047 -0.7 5.4 1.3 4,204 3,728 3,637 0.9
Croatia TCE 9,415 9,335 .. -0.9 .. .. 10,971 8,898 8,268 2.0
Cyprus TF 2,404 2,141 2,173 -10.9 1.5 0.5 2,737 2,162 2,183 0.5
Czech Rep TCE 6,649 6,032 6,334 -9.3 5.0 1.3 7,207 6,478 6,671 1.6
Denmark TF 9,016 8,547 9,097 -5.2 6.4 1.9 6,242 5,673 5,476 1.4
Estonia TF 1,970 1,900 2,120 -3.6 11.6 0.4 1,189 1,090 1,071 0.3
Finland TF 3,583 3,423 3,670 -4.5 7.2 0.8 3,208 2,820 2,809 0.7
France TF 79,218 76,824 76,800 -3.0 0.0 16.1 56,573 49,398 46,319 11.4
Georgia VF 1,290 1,500 2,033 16.3 35.5 0.4 447 476 659 0.1
Germany TCE 24,886 24,223 26,875 -2.7 10.9 5.6 39,912 34,650 34,675 8.5
Greece TF 15,939 14,915 15,007 -6.4 0.6 3.1 17,114 14,506 12,741 3.1
Hungary TF 8,814 9,058 9,510 2.8 5.0 2.0 5,935 5,631 5,381 1.3
Ireland TF 8,026 7,189 .. -10.4 .. .. 6,294 4,890 4,077 1.0
Israel TF 2,572 2,321 2,805 -9.8 20.8 0.6 4,279 3,741 4,768 0.9
Italy TF 42,734 43,239 43,626 1.2 0.9 9.2 45,727 40,249 38,786 9.5
Kazakhstan TF 3,447 3,118 3,393 -9.5 8.8 0.7 1,012 963 1,005 0.2
Kyrgyzstan TF 2,435 2,147 .. -11.9 .. .. 515 459 .. 0.1
Latvia TF 1,685 1,323 1,373 -21.5 3.8 0.3 803 723 640 0.2
Malta TF 1,291 1,182 1,332 -8.4 12.7 0.3 950 881 1,068 0.2
Netherlands TCE 10,104 9,921 10,883 -1.8 9.7 2.3 13,342 12,368 13,062 3.2
Norway TF 4,347 4,346 4,767 0.0 9.7 1.0 4,911 4,204 4,779 1.0
Poland TF 12,960 11,890 12,470 -8.3 4.9 2.6 11,768 9,011 9,446 2.3
Portugal TF 6,962 6,439 6,865 -7.5 6.6 1.4 10,943 9,635 10,090 2.5
Russian Federation TF 21,566 19,420 20,271 -10.0 4.4 4.3 11,795 9,319 8,985 2.2
Slovakia TCE 1,767 1,298 1,327 -26.5 2.2 0.3 2,589 2,336 2,233 0.6
Slovenia TCE 1,940 1,803 1,844 -7.0 2.2 0.4 2,820 2,511 2,311 0.6
Spain TF 57,192 52,178 52,677 -8.8 1.0 11.1 61,628 53,177 52,525 12.9
Sweden TCE 4,555 4,678 4,951 2.7 5.8 1.0 11,206 10,261 11,079 2.5
Switzerland THS 8,608 8,294 8,628 -3.7 4.0 1.8 14,401 13,789 14,841 3.7
Turkey TF 24,994 25,506 27,000 2.0 5.9 5.7 21,951 21,250 20,807 5.1
Ukraine TF 25,449 20,798 21,203 -18.3 1.9 4.4 5,768 3,576 3,788 0.9
United Kingdom TF 30,142 28,199 28,133 -6.4 -0.2 5.9 36,028 30,149 30,400 7.5
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ See note on page 7
Asia and the Pacific 184,057 180,936 203,838 -1.7 12.7 100 208,597 203,101 248,659 100
Australia VF 5,586 5,584 5,885 0.0 5.4 2.9 24,755 25,384 30,103 12.1
Cambodia TF 2,001 2,046 2,399 2.2 17.3 1.2 1,219 1,185 1,260 0.5
China TF 53,049 50,875 55,665 -4.1 9.4 27.3 40,843 39,675 45,814 18.4
Fiji TF 585 542 632 -7.3 16.5 0.3 547 422 .. ..
Guam TF 1,142 1,053 1,196 -7.8 13.6 0.6 .. .. .. ..
Hong Kong (China) TF 17,320 16,926 20,085 -2.3 18.7 9.9 15,304 16,450 22,951 9.2
India TF 5,283 5,168 5,584 -2.2 8.1 2.7 11,832 11,136 14,160 5.7
Indonesia TF 6,234 6,324 7,003 1.4 10.7 3.4 7,378 5,598 6,980 2.8
Iran TF 2,034 .. .. .. .. .. 1,914 2,012 .. ..
Japan VF 8,351 6,790 8,611 -18.7 26.8 4.2 10,821 10,305 13,199 5.3
Korea. Republic of VF 6,891 7,818 8,798 13.4 12.5 4.3 9,774 9,819 9,765 3.9
Lao P.D.R. TF 1,295 1,239 .. -4.3 .. .. 276 268 .. ..
Macao (China) TF 10,610 10,402 11,926 -2.0 14.7 5.9 16,430 17,637 .. ..
Malaysia TF 22,052 23,646 24,577 7.2 3.9 12.1 15,277 15,772 17,819 7.2
Maldives TF 683 656 792 -4.0 20.7 0.4 664 608 714 0.3
Mongolia TF 446 433 456 -3.0 5.3 0.2 247 235 244 0.1
New Zealand VF 2,459 2,458 2,525 0.0 2.7 1.2 5,037 4,586 4,855 2.0
Nepal TF 500 510 .. 1.9 .. .. 336 371 388 0.2
Pakistan TF 823 855 914 3.9 6.9 0.4 316 269 363 0.1
Philippines TF 3,139 3,017 3,520 -3.9 16.7 1.7 2,499 2,330 2,783 1.1
Singapore TF 7,778 7,488 9,161 -3.7 22.3 4.5 10,714 9,364 14,124 5.7
Sri Lanka TF 438 448 654 2.1 46.1 0.3 342 350 576 0.2
Taiwan (pr. of China) VF 3,845 4,395 5,567 14.3 26.7 2.7 5,937 6,816 8,648 3.5
Thailand TF 14,584 14,150 15,842 -3.0 12.0 7.8 18,173 15,663 19,760 7.9
Vietnam VF 4,236 3,747 5,050 -11.5 34.8 2.5 3,930 3,050 4,450 1.8
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ See note below
* = provisional figure or data; .. = figure or data not (yet) available; l = change of series; n/a = not applicable.
Series of International Tourist Arrivals – TF: International tourist arrivals at frontiers (excluding same-day visitors); VF: International visitor arrivals at frontiers (tourists and same-day
visitors); THS: International tourist arrivals at hotels and similar establishments; TCE: International tourist arrivals at collective tourism establishments.
(+2%), all ended the year with positive results. South reported growth except Guatemala.
America posted the strongest results in the Americas
Americas 147,953 140,722 149,765 -4.9 6.4 100 189,097 166,186 182,168 100
Argentina TF 4,700 4,308 5,288 -8.4 22.8 3.5 4,646 3,960 4,930 2.7
Aruba TF 827 813 825 -1.7 1.6 0.6 1,343 1,211 1,239 0.7
Bahamas TF 1,463 1,327 1,368 -9.3 3.1 0.9 2,144 1,929 2,059 1.1
Barbados TF 568 519 532 -8.6 2.6 0.4 1,194 1,068 1,105 0.6
Bolivia TF 594 671 .. 13.1 .. .. 275 279 .. ..
Brazil TF 5,050 4,802 5,161 -4.9 7.5 3.4 5,785 5,305 5,919 3.2
Canada TF 17,142 15,737 16,095 -8.2 2.3 10.7 15,668 13,707 15,787 8.7
Chile TF 2,699 2,750 2,766 1.9 0.6 1.8 1,674 1,604 1,636 0.9
Colombia TF 2,318 2,303 2,385 -0.7 3.6 1.6 1,844 1,999 2,083 1.1
Costa Rica TF 2,089 1,923 2,100 -8.0 9.2 1.4 2,283 1,815 2,111 1.2
Cuba TF 2,316 2,405 2,507 3.8 4.2 1.7 2,258 2,080 .. ..
Dominican Rp TF 3,980 3,992 4,125 0.3 3.3 2.8 4,166 4,051 4,240 2.3
Ecuador VF 1,005 968 1,047 -3.7 8.1 0.7 742 670 781 0.4
El Salvador TF 1,385 1,091 1,150 -21.2 5.4 0.8 425 319 390 0.2
Guatemala TF 1,527 1,392 1,219 -8.8 -12.4 0.8 1,068 1,298 1,378 0.8
Honduras TF 899 870 896 -3.3 3.0 0.6 619 616 650 0.4
Jamaica TF 1,767 1,831 1,922 3.6 4.9 1.3 1,976 1,926 1,986 1.1
Mexico TF 22,637 21,454 22,395 -5.2 4.4 15.0 13,289 11,275 11,872 6.5
Nicaragua TF 858 932 1,011 8.6 8.5 0.7 301 334 309 0.2
Panama TF 1,247 1,200 1,317 -3.7 9.7 0.9 1,408 1,483 1,676 0.9
Paraguay TF 428 439 465 2.6 5.9 0.3 109 205 217 0.1
Peru TF 2,058 2,140 2,299 4.0 7.4 1.5 1,991 2,014 2,274 1.2
Puerto Rico TF 3,716 3,551 3,679 -4.5 3.6 2.5 3,535 3,473 3,598 2.0
United States TF 57,937 54,962 59,745 -5.1 8.7 39.9 110,423 94,191 103,505 56.8
Uruguay TF 1,938 2,029 2,352 4.7 15.9 1.6 1,051 1,312 1,496 0.8
Venezuela TF 745 615 .. -17.4 .. .. 917 788 618 0.3
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ See note on page 7
Africa 44,380 46,021 49,376 3.7 7.3 100 30,316 28,780 31,677 100
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ See note on page 7
Middle East 55,237 52,886 60,332 -4.3 14.1 100 39,980 42,022 50,293 100
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ See note on page 7
² Dubai only
Source markets for international tourism are still largely Europe is currently still the world’s largest source
concentrated in the industrialized countries of Europe, market, generating just over half of international
the Americas and Asia and the Pacific. However, with arrivals worldwide, followed by Asia and the Pacific
rising levels of disposable income, many emerging (21%), the Americas (16%), the Middle East (4%) and
economies have shown fast growth over recent years, Africa (3%).
World 435 528 675 798 917 882 940 100 -3.8 6.6 3.4
From:
Europe 250.7 303.4 389.4 450.8 507.5 479.7 496.1 52.8 -5.5 3.4 2.5
Asia and the Pacific 58.7 86.1 113.9 152.7 182.3 178.8 197.4 21.0 -1.9 10.4 5.6
Americas 99.3 108.5 130.8 136.5 151.5 146.3 154.4 16.4 -3.4 5.5 1.7
Middle East 8.2 9.3 14.0 23.0 31.9 32.7 36.0 3.8 2.7 10.2 9.9
Africa 9.8 11.6 15.0 19.6 25.8 25.8 27.5 2.9 -0.1 6.5 6.2
Origin not specified¹ 7.8 8.7 11.4 15.5 17.7 18.6 28.5 3.0
Same region 349.1 423.3 532.9 632.1 715.9 689.2 721.3 76.7 -3.7 4.7 3.1
Other regions 77.6 95.6 130.2 150.5 183.1 174.2 190.1 20.2 -4.9 9.1 3.9
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
¹ Countries that could not be allocated to a specific region of origin. As information is derived from inbound tourism data this occurs when data on the country of origin is missing
or when a category such as 'other countries of the world' is used grouping countries together that are not seperately specified.
Source: World Tourism Organization (UNWTO) © (Data as collected by UNWTO, June 2011)
($) = percentage derived from series in US$ instead of local currency
UNWTO s Tourism 2020 Vision projects that anticipated to show lower-than-average growth rates.
international arrivals are expected to reach nearly 1.6 Europe will maintain the highest share of world
billion by the year 2020. Of these worldwide arrivals in arrivals, although this share will decline from 60% in
2020, 1.2 billion will be intraregional and 0.4 billion 1995 to 46% in 2020.
will be long-haul travellers.
The total tourist arrivals by region shows that, by
East Asia and the Pacific, South Asia, the Middle East 2020, the top three receiving regions will be Europe
and Africa are forecast to grow at over 5% per year, (717 million tourists), East Asia (397 million) and the
compared to the world average of 4.1%. More Americas (282 million), followed by Africa, the Middle
mature regions Europe and the Americas are East and South Asia.
current tourism performance by the territories around the world for the period 2005-2009 and is
UNWTO Panel of Experts, and a summary available in English, with country notes given in English, French
of economic data relevant for tourism. The and Spanish.
information is updated throughout the year.
Yearbook of Tourism Statistics, 2011 Edition
The Yearbook of Tourism Statistics provides data on total
Budgets of National Tourism arrivals and overnight stays associated with inbound tourism,
Organizations, 2008-2009 with a breakdown by country of origin for over 200 countries
and territories for 2005-2009. It is available in English, with
Budgets of National Tourism Organizations,
country notes given in English, French and Spanish.
2008-2009 is a benchmarking reference tool
on tourism marketing. This UNWTO/ETC
report compiles and analyses information
concerning the budgets that NTOs allocate Demographic Change and Tourism
to tourism promotion, as well as the The UNWTO/ETC report on Demographic Change and
structure, functions and activities of NTOs. Tourism aims to be a reference for destinations and the
The report also includes a special focus on industry, a means to achieve a better understanding of current
NTO use of Information and and future demographic changes (e.g. population growth and
Communication Technologies (ICT) in ageing, migration and family diversification) and how these
tourism promotion. will impact upon tourism, how to anticipate and react upon
them in the most competitive way.
The easy way to obtain UNWTO publications in print For further information, please contact:
or electronic format and download of catalogue: UNWTO Publications Department
www.unwto.org/pub Tel. (34) 91 567 8107 - Fax: (34) 91 571 3733
e-mail: pub@unwto.org