Consumer sasfacon survey done by Spencers at their South City Hyperstore

revealed that in factors like Value for money and Low-end product availability,Big
bazaar was considered beGer than Spencer.

New Posioning : Make Fine Living A.ordable

Spencer wanted the new posioning to balance both quality and price and to
make Spencer as a value for money store. Main components of this posioning
are

1. Aggressive pricing and judicious use of private labels.

2. Known Value items pricing – match Kirana store prices in household
goods.
3. Opening price point in value-sensive categories
4. Spencer’s private label at compeve prices.